Two Modern Payment Solutions from Worldline Greece Facilitate Online Shopping
Athens, July 28, 2025
Worldline [Euronext:WLN], a global leader in payment technologies, actively supports the growth of businesses in the Greek market, offering two integrated solutions for all professionals, whether they have an online store or not. Worldline, with a presence in over 50 countries and expertise in the digital transformation of payments, is committed to offering innovative solutions that enhance business competitiveness and customer satisfaction.
In an era where Greek consumers seek shopping experiences characterized by reliability and high-level service – as reflected in the 2025 E-commerce Survey, conducted by GR.EC.A and ELTRUN, sponsored by Worldline Greece – the latter offers solutions that meet the requirements of every business, regardless of size or sector. Over 55% of consumers state they will not buy from a store that does not inspire trust, while 'mature online shoppers' spend up to 80% more and seek experiences that go beyond price.
Worldline's integrated e-commerce Gateway platform, which now also enables payments via Apple Pay and Google Pay, as well as the free online payment platform Live-Pay, respond to the needs of every type of business seeking online transaction solutions, with an emphasis on security, speed, and technological ease. Both Worldline Greece solutions were recently relaunched with Mastercard's support.
E-commerce Gateway & Payment Link: Sales from E-shops with the Trust of Major Businesses
Worldline Greece's e-commerce Gateway & Payment Link services enable sales through online stores, with specifications trusted by major e-commerce businesses in Greece. With the addition of Apple Pay & Google Pay, customers can make payments even more easily and quickly, 24/7, utilizing all cards such as Mastercard, Visa, and Maestro.
Integration is simple, either via API or with ready-made plugins for WooCommerce, Shopify, and Magento. Additionally, an advanced Back Office management tool is available, allowing real-time transaction monitoring, access to payment history, and management of individual transactions (partial/full charge or refund). Access is via personal credentials, and different management levels can be set for team members. Security is enhanced with technologies like 3D Secure and PCI DSS certification, fully compliant with PSD2 directive, ensuring a transaction environment that combines reliability and protection.
Live-Pay: Online Payments with No Cost and Wider Accessibility
The Live-Pay online payment platform allows businesses to reach an even wider audience and receive payments online through the platform, accepting all debit, credit, and prepaid cards: Mastercard, Visa, and Maestro. It is a solution that requires no technical implementation or registration fees, offering immediate access to the world of online payments.
The platform operates daily (24/7), is accessible via browser or app, and supports payments with or without registration, even with interest-free installments where feasible. For businesses, it offers the ability to create a personalized profile with a logo and business details, as well as access to a management interface with capabilities for cancellation, refunds, and real-time transaction monitoring.
About Worldline
Worldline [Euronext:WLN] helps businesses of all sizes accelerate their growth journey quickly, easily, and securely. With advanced payment technology, expertise, and solutions tailored to hundreds of markets and sectors, Worldline empowers the growth of over one million businesses worldwide. In 2024, Worldline recorded revenues of €4.6 billion. Visit worldline.com for more information.
It is recalled that in 2021 Worldline acquired the activities of Cardlink S.A., and in 2022, it acquired Eurobank's Cards Acquiring Business. A fact sheet is available.
Press Contact
Eleni Diamanti
T +30 211 1991742
E eleni.diamanti@worldline.com
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