Amazon Great Indian Festival: Seller Tools and Strategies
This guide outlines essential tools and actions for sellers to optimize listings, manage inventory, run promotions, and boost visibility to maximize sales during the Amazon Great Indian Festival.
Selection Listing
Identify high-demand products and optimize your listings for discoverability and compliance.
- Identify high-demand products using Opportunity Explorer.
- Optimize titles, descriptions, and images via the Listing Quality Dashboard.
- Add rich content using A+ Content Manager.
- Create compliant listings and images with GenAI-powered tools.
Spot trends and customer demand to curate the right selection. Improve discoverability and clarity for customers. Enhance product detail pages with rich visuals and features. Build high-quality, Amazon-compliant listings faster.
Inventory Planning
Ensure your products are available and fulfillable to prevent stockouts and lost sales.
- Make ASINs Prime-eligible through Fulfillment by Amazon (FBA) or Easy Ship.
- Forecast demand using the Sale Event Planner and stock up inventory accordingly.
- Restock FBA inventory using recommendations from the Restock Inventory Manager and create FBA shipments.
Prevent out-of-stock situations and loss of sales. Ensure Amazon fulfillment centers (FCs) have sufficient stock ahead of demand. Send inventory to Amazon FCs for faster fulfillment.
Promotion Planning
Leverage deals, coupons, and promotions to drive sales and increase average order value.
- View deal recommendations and opt-in for deals through the Sale Event Planner.
- Create Lightning Deals directly from Seller Central.
- View coupon recommendations and create coupons.
- View personalized recommendations for Basket-Building promotions on the Sale Event Planner and create your promotions.
Deals can help grow sales up to 3x. Coupons can boost views by up to 1.5x and sales by up to 1.2x. Drive higher Average Order Value and discoverability, with potential savings of up to 90% in fees on the second unit.
