Manuals+

Successful Launch

Becoming a seller with a successful launch can help you boost your account and maximize your sales through the adoption of 7 programs that will help expand your business.

In this guide, we share the 4 main steps to achieve this, as well as information about the programs that comprise them.

  1. Upload your entire catalog and register your brand on Amazon.
  2. It is recommended to start by activating the 3 main programs:
    • Fulfillment by Amazon (FBA): Store your products in Amazon's logistics centers. Prepare, pack, and ship your orders. Provide customer service for these products. Guide: FBA
    • ADS: Advertising campaigns to help give visibility to your products, so they are easily discovered and increase your sales. A customer searches and your products appear in the first positions. Guide: ADS. Coupons: A great tool to encourage our customers to buy. Guide: Coupons. Offers: Showcase your products on the Amazon Offers page, one of the most visited pages. Guide: Deals
    • List your entire catalog (recommended: 10 items or more). When a seller lists 10 or more products, they can increase their sales by more than 12 times compared to sellers who listed fewer than 10 products. Guide: Learn to list your products
  3. Boost your business with the other 4 tools:
    • ADS: The other two options you have not adopted previously.
    • Brand Registry: Brand Registry, besides protecting your brand, offers different benefits for your store on Amazon. Guide: Brand Registry
    • MARS: Automated Pricing, also known as MARS, is a tool within Seller Central that allows you to adjust prices automatically, according to rules and parameters that you establish, to make your product more competitive. Guide: Mars
    • MSI
  4. Use the seller rewards program.

Fulfillment by Amazon (FBA)

FBA services include:

Advertising (ADS)

Advertising campaigns help increase product visibility, leading to easier discovery and higher sales. When a customer searches, your products can appear in top positions.

Coupons: An effective tool to incentivize customer purchases.

Offers: Display your products on the Amazon Offers page, a highly visited section.

Listing Your Entire Catalog

Sellers who list 10 or more products can see their sales increase by over 12 times compared to those listing fewer than 10 products.

Brand Registry

Brand Registry not only protects your brand but also provides various benefits for your Amazon store.

MARS (Automated Pricing)

MARS is a feature within Seller Central that enables automatic price adjustments based on your defined rules and parameters, enhancing product competitiveness.

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