Amazon Great Indian Festival Seller Guide
Tools and strategies to maximize sales during the event.
Selection Listing
Leverage these tools to optimize your product listings and selection:
- Identify high-demand products with Opportunity Explorer.
- Optimize titles, descriptions, and images using Listing Quality Dashboard.
- Add A+ content using A+ Content Manager.
- Create compliant listings and images using GenAI-powered listing and image tools.
Key benefits include:
- Spotting trends and customer demand to bring in the right selection.
- Improving discoverability and clarity for customers.
- Enhancing product detail pages with rich visuals and features.
- Building high-quality, Amazon-compliant listings faster.
Inventory Planning
Ensure you have the right stock to meet demand:
- Make ASINs Prime-eligible through FBA or Easy Ship.
- Forecast demand using Sale Event Planner and stock up inventory.
- Restock FBA inventory using recommendations on Restock Inventory Manager and create FBA shipments.
- Prevent out-of-stock situations and loss of sales by ensuring Fulfillment Centers (FCs) have enough stock ahead of demand. Send inventory to Amazon FCs for faster fulfillment.
Promotion Planning
Drive sales and visibility with strategic promotions:
- View deal recommendations and opt-in for deals through Sale Event Planner. Create Lightning Deals from Seller Central.
- View coupon recommendations and create coupons.
- View personalized recommendations for Basket-Building promotions on Sale Event Planner and create your promotions.
Promotional impact:
- Deals can help grow your sales up to 3x.
- Coupons can help boost your views by up to 1.5x and sales by up to 1.2x.
- Help drive higher Average Order Value and discoverability (save up to 90% in fees on the 2nd unit).
Frequently Asked Questions (FAQs)
Do I need A+ content for event success?
While not mandatory, A+ content can help you significantly increase your conversions.
How do I measure my success after the event?
Use Business Reports to compare actual sales vs plan, and Brand Analytics for customer search trends.
What should I do with leftover inventory?
You can run clearance coupons and deals post-event, or create removal orders from FBA to get your inventory back.
What if my account hits negative seller balance and advertising campaigns get suspended?
In this case, you can resume advertising by recharging your Seller Ads Wallet. Your advertising campaigns will resume within 15-30 minutes. You can then choose to continue spending either from your Ads wallet or your seller balance by selecting the relevant option.
