Yamaha News Release

Yamaha Music Vietnam to Provide Yamaha Music Education Program to Kindergartens in Vietnam

Yamaha Music Vietnam Co., Ltd. (YMVN), the sales subsidiary of Yamaha Corporation in Vietnam, has entered into a business partnership with KiddiHub Education Technology Joint Stock Company (KiddiHub), one of Vietnam's largest kindergarten and school review and education information sites. This collaboration aims to provide the "Yamaha Music Program for Kindergarten" to educational institutions in Vietnam, leveraging KiddiHub's customer base and network to expand music education opportunities for young children.

Partnership with KiddiHub

The partnership was formalized on July 28, 2025. YMVN will utilize KiddiHub's "Vietnam Business Support Service" to reach kindergartens. Market research conducted through surveys and interviews with kindergarten operators and parents revealed that approximately 70% expressed interest in introducing music education.

Trial lessons were conducted in several kindergartens that showed interest. Based on the feedback, the curriculum, lesson duration, and pricing structure were refined to meet parental expectations.

[Image Description: A photograph capturing the signing ceremony of the partnership agreement between Yamaha Music Vietnam and KiddiHub, with representatives from both companies present.]

[Image Description: A photograph showing a trial music lesson for young children, demonstrating the "Yamaha Music Program for Kindergarten" in action.]

Yamaha Music Program for Kindergarten

The "Yamaha Music Program for Kindergarten" is designed for children aged 3 to 6 years old, based on Yamaha's early childhood music education programs. It aims to support the development of children's "sensitivity," "expression skills," and "cooperation skills."

YMVN will also dispatch Yamaha Music School certified instructors to provide the program. This initiative is integrated with Gakken Holdings' "Gakken STEAM Program" (GSP), a STEAM education program for young children, where it will be offered as the music education component.

[Image Description: A diagram illustrating the partnership structure. It shows Yamaha Music Vietnam providing music education programs and dispatching certified instructors. KiddiHub is involved in marketing, sales, and operations, connecting Yamaha with kindergartens. Gakken Group companies are also mentioned, with a capital tie-up in 2022 and Gakken STEAM Program being offered as the music education program.]

Market Demand and Expansion Plans

In Vietnam, while music education for children before compulsory schooling is limited, there is a growing demand from parents seeking to nurture their children's sensitivity and coordination. YMVN plans to expand the program to 200-300 kindergartens in Hanoi and Ho Chi Minh City within the next three years.

This expansion aims to increase awareness of Yamaha Music Schools and drive future business growth. By fostering a love for music in young children, Yamaha aims to contribute to an increase in musical instrument players and promote a sustainable cycle of education and culture, thereby supporting the development of music culture.

Comments

Vu Van Tung, CEO of KiddiHub

"From our first meeting with YMVN and our discussions on early childhood education, we had hoped for a day when we could collaborate and develop music curricula in Vietnam. It is a great honor to add Yamaha's music curriculum, which has a long history and proven track record in Japan, to GSP. We will leverage our experience cultivated in the Vietnamese market to deliver this music curriculum to more children and provide even greater value to Vietnamese education."

Nobuhiko Adachi, President of Yamaha Music Vietnam Company Limited

"With the growing interest in education in Vietnam, the market for private lessons is expanding. It is very encouraging to be able to jointly develop our business with KiddiHub, which is already ahead in introducing the GSP program to kindergartens. We will provide Japanese educational content with a proven global track record, differentiate ourselves in the competitive private lesson market, and expand our business."

About KiddiHub

Notes

*1: A facility that combines kindergarten and nursery functions. In Vietnam, facilities that integrate childcare and early childhood education are common.

*2: Gakken STEAM Program is an early childhood education program developed by Gakken Holdings. It is a curriculum that spans Science, Technology, Engineering, Arts, and Mathematics, enabling children to acquire essential skills for the future, such as logical thinking, problem-solving, concentration, social skills, and cooperation.

Media Inquiries

Yamaha Corporation, Corporate Communications Department

Contact: Fujiwara

TEL: 050-3148-8660

Website: https://www.yamaha.com/ja/news_release/ (for interview requests and press material requests)