Yamaha Music Innovations Partners with Groover to Support Music Creators

Yamaha Music Innovations Begins Collaboration with US Startup Groover to Support Music Career Development Platform

First Initiative: Music Contest in Brazil to Create Opportunities for Creators

Yamaha Music Innovations, LLC (YMI), a US subsidiary of Yamaha Corporation, has commenced a collaboration with Groover, a platform that has facilitated matching for approximately 1 million artists, creators, and industry professionals worldwide. The first initiative under this partnership will be the "Yamaha × Groover Contest: Win Your New Music Production Studio," jointly organized by YMI and Yamaha Musical do Brasil Ltda., Yamaha's subsidiary in Brazil.

This collaboration aims to leverage YMI as a hub for open innovation, fostering collaboration between Yamaha group companies and startups to expand customer bases and strengthen businesses in the growing Brazilian market. By providing artists and creators based in Brazil with opportunities to express themselves, Yamaha seeks to build relationships and promote co-creation within the music community. Feedback from these initiatives will inform the development of products and content rooted in local culture, contributing to the preservation and development of regional music culture in the future.

YMI drives the creation of new businesses and the strengthening of existing ones through a dual approach of business development/collaboration activities and CVC (Corporate Venture Capital) investments. Since establishing its presence in 2024, YMI has engaged in collaborations with various startups, making this partnership the seventh such initiative. Yamaha will continue to accelerate sustainable business growth and innovation by pursuing both startup collaborations and strategic investments.

About Groover

Company: Groover (New York, USA)

Representative: Romain Palmieri

Business Content: A platform service that supports music careers, enabling artists and creators to receive evaluations from industry professionals and professional musicians.

Website: https://groover.co/en/

Contest Overview

Name: Yamaha X Groover Contest: Win Your New Music Production Studio

Application Period: August 1, 2025 - October 1, 2025

Application Method: Apply through the Groover platform

Announcement of Results: November 5, 2025

Grand Prize: Yamaha Music Production Studio SEQTRAK

Website: https://groover.co/en/influencer/profile/0.yamaha-groover-contest/ (Portuguese)

Comment from Romain Palmieri, Groover Co-founder and CEO

Groover and Yamaha share a common vision of supporting the next generation of artists and music creators. This contest is an opportunity for artists to acquire attractive music production tools, and also a valuable chance for them to be discovered and heard. We want this initiative to be a springboard for more talent to shine on the global stage.

Comment from Yusuke Sugino, President and CEO of Yamaha Music Innovations

At Yamaha, we are committed to enhancing the creativity and innovation of artists and creators through our assets and open innovation initiatives. This collaboration with Groover perfectly embodies that mission. We are delighted to see the growing number of creators based in Brazil and to provide them with opportunities to share their unique expressions with a wider audience. Through our partnership with Groover, starting with Brazil, we aim to connect more deeply with vibrant music communities in various regions and expand our business creation for creators worldwide.

Comment from Kentaro Hayashida, President of Yamaha Musical do Brasil

We are very pleased to announce this strategic partnership with Groover, an organization dedicated to discovering and supporting musical talent. We are confident that this collaboration will make a significant contribution to the further development of Brazil's music scene. Leveraging Yamaha's long-standing experience and deep roots in the Brazilian music industry, we will continue to contribute to the development of the country's rich and diverse musical culture.