Company Profile
Founded in Shenzhen, China in January 2013, Proscenic is a comprehensive home appliance manufacturer integrating R&D, manufacturing, and sales. The company aims to be a leading smart home appliance brand in the internet era, breaking traditional thinking. Its product range includes Smart Robot Vacuums, Mopping machines, Mites Cleaners, Window Cleaners, and Vacuum Cleaners, focusing on intelligent healthy living and cleanliness.
Brand Story
The name "Proscenic" combines "prosperous" and "scenic," symbolizing the future of intelligent life. Established in 1993, the company initially focused on serving Japanese home appliance brands like Panasonic, Hitachi, Zojirushi, and Philips, specializing in OEM/ODM for smart home appliances. Proscenic has achieved certifications including ISO 9001:2015, ISO 140001:2015, and BSCI industry system certification. The "Proscenic" brand was launched in 2013, rapidly expanding in China, Japan, and Europe, leveraging its expertise in smart vacuum cleaners. Recognized as a national high-tech enterprise in 2016 and certified for intellectual property management in 2017, Proscenic has established branches in Japan, the United Kingdom, Germany, and France from 2016 to 2019 to strengthen its localized marketing and after-sales service, aiming to become a leading brand in the smart home appliance industry within 5-10 years.
Development History
2013: Founded in Shenzhen, China. Acquired the brand "Proscenic".
2014: Accounted for 10% of the domestic robot market.
2016: Accounted for 15% of the domestic robot market. Won the national high-tech enterprise award.
2017: Entered overseas markets, with annual sales reaching 150K units. Achieved 20 million CNY in sales within the first 2 hours during the Double 11 shopping festival.
2018: R&D established a new APP team to support IoT development.
2019: Expanded product range to include Kitchen Appliances and Personal Care.
Corporate Staff
The company's staff composition by education level is as follows: College or above (45%), Bachelor degree or above (30%), Graduate or above (10%), and Others (15%).
Our Team
Proscenic boasts a startup team comprised of young professionals born in the 1980s and 1990s, dedicated to an integrated business model covering R&D, sales, manufacturing, and marketing. Since its founding in 2013, the company has experienced consistent double-digit sales growth annually. The team's concept is rooted in unity, innovation, standardization, and efficiency, enabling the company to win the market through high-quality products and services. The total employee count exceeds 150.
Department Breakdown:
- General Manager (GM): 1 person
- R&D: 45 persons
- Marketing: 10 persons
- Human Resources (HR): 5 persons
- Finance Division: 7 persons
- Domestic Operation: 35 persons
- Overseas Operation: 40 persons
- Product Division: 10 persons
Integrated Business Chain
Proscenic's integrated business chain encompasses Industrial Design, R&D, Testing & Certification, Injection & Molding, Assembly Manufacturing, Warehousing, and Logistics, ultimately serving the Consumer.
Technology & Testing System
The company employs a comprehensive testing system based on I-CNAS standards, covering various research areas including UTC, simulation, materials research, post-doctoral workstations, basic/advanced research, garden machines, robotics research, and CNC machining. This ensures testing requirements from bodies like UL, SGS, and BV are met.
Key Testing Categories:
- High Temperature Test
- Battery Life
- Vibration Test
- Glow-wire Test
- RoHS Test
- Drop Test
- Environmental Laboratory
- Life Test Room
Corporate Vision & Strategic Objectives
Corporate Vision
Proscenic aims to deliver high-tech and high-quality cleaning appliances to every household.
Strategic Objectives
- Domestic Market: Establish Proscenic as a Top 5 Robot Vacs Brand through strategic ODM cooperation and continuous product innovation.
- Overseas Market: Capitalize on the AIOT trend by integrating intelligent SLAM and hardware to consolidate existing customers and acquire new ones.
- Localization: Expand overseas branches to enhance marketing, logistics, and after-sales services.
Business Ideas
- Achieve a compound annual growth rate of 30% by 2019.
- Become a Top 3 Robot Vacs Brand in the domestic market within three years, focusing on intelligent and ultimate cleaning solutions.
- Expand product lines and target markets in Intelligent Cleaning, Personal Care, and Smart Kitchen Appliances, implementing a global marketing strategy. Overseas sales are projected to account for over 50% of corporate sales between 2019 and 2021.
R&D Achievements
SQUARE ROBOT SERIES
Launched in 2018, the independently developed SQUARE ROBOT SERIES addresses the user pain point of corner cleaning. Sales of the SQUARE ROBOT exceeded 1.5 million units within the first year of release.
Gen 1.0 G-SLAM 880T
Launch: 2018. The first generation of the SQUARE ROBOT, navigated by dual gyro and wireless radio.
Gen 2.0 Lidar Navigation D550
Launch: 2018. Designed for corner cleaning, it features a 360-degree rotating lidar sensor and a higher-order algorithm.
Gen 3.0 V-SLAM GT320
Launch: 2019. Equipped with a 120° Wide Angle Lens and 15 frames per second graphics processing speed, it prevents collisions and minimizes position error to 1mm.
P Series Cordless Handheld Vacs
The P Series Cordless Handheld Vacs achieved one million unit sales in 2018. The classic model P8 Plus ranked second in its category on Amazon DE, contributing significantly to the series' success.
Multicyclone P9GTS
Launch: 2018. Features a Nidec BLDC motor, 18500Pa suction, and has sold over 100,000 units.
Touch Panel P10
Launch: 2019. Boasts a full touch panel and 23000Pa strong suction, offering a break from tradition with touch panel control.
Lidar Navigation Tech Iterations
Proscenic aims to deliver superior LDS products by continuously improving its Lidar navigation system for faster mapping speed and reduced positioning errors. Key highlights include rapid modeling, advanced APP features (Forbidden Area, Virtual Wall), Y-shaped artificial mopping mode, and one-button dust collection.
LDS M6
Launch: 2018.03
LDS M7
Launch: 2018.12
LDS M7 MAX
Launch: 2019.10
LDS M7 Pro (Dust Collector)
Launch: 2020.01
Personal Care & Kitchen Appliances
To build its smart home ecosystem, Proscenic offers personal care and kitchen appliances, all controllable via the Proscenic APP. Products include:
- Ultrasonic Multifunctional Humidifier (Launch: 2018.09)
- Smart Electrical Toothbrush (UV sterilization) (Launch: 2018.11)
- Portable Hand Blender (Launch: 2018.05)
- Water Flosser (Launch: 2018.11)
- Sous Vide (APP/LED screen) (Launch: 2019.03)
Company Technology Patent
Proscenic's R&D investment, orientation, and development planning are focused on providing affordable intelligent cleaning appliances for every household. The main product line includes Cleaning, Personal Care, and Kitchen appliances. Brand marketing is achieved through rapid localization via cooperation with local TV, social media, and internet celebrities.
The company holds 119 patents and achievements, covering areas such as CE, Brand registration, Invention Patents, ID Patents, Software Copyright, RoHS, IP, National Utility Model Patent, EU ID, and IPR management systems. Specific patents include National Utility Model Patent (Robot), National Utility Model Patent (Mop machine), and Invention Patents for intelligent mopping mode and control systems.
Globalization Layout
Geographic Reach
Proscenic has established a global presence across multiple continents:
- North America: USA, Canada, Mexico.
- South America: Brazil, Chile, Argentina.
- EU: United Kingdom, France, Germany, Italy, Spain, Portugal, Norway, Sweden, Switzerland, Austria, Romania, Bulgaria, Poland, Russia, Ukraine, Turkey.
- Africa & Middle East: Egypt, South Africa, Israel, U.A.E.
- Asia: Mainland China, China Taiwan, China HK, China Macao, Japan, Thailand, Singapore, Malaysia.
- Oceania: Australia, New Zealand.
Market Presence
Focusing on ultimate cleaning solutions, Proscenic sells products to over 60 countries and regions worldwide, providing intelligent cleaning services to thousands of families. The company operates more than 10 domestic e-commerce stores, 5 overseas branches, 20+ overseas after-sales service centers, and over 300 offline stores.
Development & Localization
Since 2017, Proscenic has expanded into markets including Korea, Japan, Germany, USA, UK, and Russia. Its B2B strategy relies on strong local channels and resources to enhance marketing and sales, while its B2C strategy utilizes platforms like Amazon, eBay, Cdiscount, AliExpress, and LAZADA. Localization efforts include branches in Japan, Germany, and France to improve local brand awareness.
Independent Website
In 2019, Proscenic launched its own overseas homepage to gather user data. This platform integrates online sales, after-sales service, a discussion forum, and brand marketing. Through interactive features, it aims to convert consumers into loyal fans and establish the homepage as a highly active community platform.
International E-commerce
Proscenic products are widely available through international e-commerce channels, including eBay, Cdiscount, and various Amazon marketplaces (e.g., Amazon.es, Amazon.it, Amazon.fr, Amazon.de). The Proscenic flagship shop on eBay boasts a 99.4% positive review rate.
Notable product listings include:
- Proscenic M7 PRO Robot Aspirapolvere con Tecnologia Navigazione Laser LDS (Italian)
- Proscenic P10 Aspirapolvere senza Fili Potente 22000pa (Italian)
- Proscenic T21 Friggitrice ad Aria, 5.5L Air Fryer Controllo con App & Alexa (Italian)
Robot 830T on Amazon.fr
The Proscenic 830T robot vacuum is featured as an "Amazon's Choice" product. It has received an average rating of 4.6 out of 5 stars from 243 customer evaluations. The product is priced at €239.00 (down from €279.00) and includes free delivery by Amazon.
Hand Vac P10 on Amazon.it
The Proscenic Hand Vac P10 is listed as the #4 "Bestseller di Amazon" on Amazon.it. It has an average rating of 4.6 out of 5 stars based on 136 customer evaluations and is priced at €199.00.
Hand Vac P8 MAX on Amazon.fr
The Proscenic Hand Vac P8 MAX is ranked #3 in "Les meilleures ventes" on Amazon.fr. It has an average rating of 4.5 out of 5 stars from 589 customer evaluations. This model is described as a 2-in-1 cordless stick vacuum with 20,000Pa powerful suction and 2 speeds.
Domestic Layout
Proscenic's domestic market strategy involves both E-commerce and Offline Stores. The company operates official online stores on platforms such as Taobao, TMALL, JD, Suningyi, Vipshop, WeChat Mall, and GOME Electrical Appliance. Additionally, over 300 offline stores are distributed across various regions in China, including South China, North China, Northeast, Northwest, and Southwest.
