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Miele at IFA Kick-off: "Imagine the Future"

Innovative solutions for greater convenience in the home.

Miele's Vision for the Smart Home

Miele presented its vision for the smart home at the IFA kick-off in Berlin, under the slogan "Imagine the Future." Christian Gerwens, Senior Vice President Region DACH and Global Key Account + Export at Miele, highlighted how the company is actively shaping this future to make everyday lives more convenient, smarter, and intelligent.

Key initiatives include the "Living Tomorrow" project in Brussels, a collaboration with over 80 partners showcasing future living scenarios. Within this project, Miele is demonstrating its vision for the kitchen of the future, featuring innovations like the Nutrition Assistant for personalized meal plans and the Cooking Companion for interactive cooking guidance. These applications are currently prototypes.

Product Innovations

  • Next Level Cooking: Miele is introducing a new powerful and energy-efficient downdraft extractor hood with AmbientLight technology.
  • Triflex HX3 Pro Aqua: This new cordless vacuum cleaner marks Miele's entry into wet cleaning, featuring an Aqua Twister Pro floor nozzle for seamless conversion to a wet cleaner.
  • MasterCool Refrigerators with FoodView: These refrigerators include integrated cameras, allowing users to view contents remotely, aiding in better organization and reducing food waste.

Sustainable Trade Fair Concept

Miele is also emphasizing sustainability with its new trade fair booth concept, utilizing recycled materials, CO2-positive carpeting, and a modular lightweight design to reduce transport and storage costs.

The company will showcase a comprehensive range of innovations at premium hall 2.1, with two-Michelin-starred chef Alexander Herrmann presenting gourmet delicacies.

About Miele

Founded in 1899, Miele is a globally active company known for its premium domestic appliances, focusing on quality, innovation, and timeless elegance. The company also offers solutions for commercial and medical sectors. Miele is committed to making daily life more sustainable through its durable and energy-saving appliances. The company is owned by the Miele and Zinkann families and generated a turnover of 5.04 billion Euros in the 2024 business year.

Media Contact

Laura Friedrich
Phone: +49 5241 89-1961
Email: laura.friedrich@miele.com

For text and photo downloads, visit: www.miele-press.com

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