Miele MasterCool Series: New Dimensions in Design and Functionality
Press release No. 056/2025
Overview
Miele is launching its new generation of MasterCool refrigerators, the MasterCool III series, at IFA 2025 in Berlin. These generously sized fridge-freezer combinations emphasize maximum food freshness, user convenience, and sophisticated design. Key features include an advanced odour filtration system and integrated cameras for a comprehensive view of the refrigerator's contents.
- Fresh food preservation without unpleasant odours via the Longlife AirClean system.
- Integrated cameras provide a constant overview of refrigerator contents.
- MasterFresh Pro system for extended shelf life and freshness.
Design and Aesthetics
The MasterCool III series boasts a completely redesigned interior, featuring brushed stainless steel for a premium feel. Dark accents, such as the appliance frame, drawers, and framed glass shelves, create striking visual highlights and contribute to an elegant, harmonious overall appearance. The BrilliantLight Pro lighting concept, with integrated LED strips and additional light sources, provides atmospheric illumination.
Holger Keisinger, Senior Vice President of the Refrigeration Business Unit at Miele, stated, "With the MasterCool III series, we are not only introducing a new design but also providing a holistic experience for discerning customers. The appliances blend seamlessly into spacious modern kitchens while offering maximum functionality."
Intuitive Operation and Smart Networking
The new M Touch Pro display features a high-resolution, full-surface touch interface with intuitive menu navigation. All models are network-enabled through Miele@home, including the new FoodView function available in select models. Up to four cameras are integrated into the appliances, capturing images of different areas, including drawers, when doors are opened and closed. This allows users to view contents conveniently via the Miele app, simplifying shopping and reducing food waste.
Keisinger added, "With features such as FoodView and the Miele app, we offer exactly that – convenience, control and sustainability all in one."
Advanced Freshness Technology
The MasterFresh Pro freshness system ensures food stays fresh up to five times longer. It is complemented by the DailyFresh ExtraCool drawer, ideal for sensitive food items like meat, fish, or dairy products. The Longlife AirClean System, with a regenerable activated charcoal filter, neutralizes unpleasant odours and remains functional for three years.
Convenience Features
The MasterCool III models offer practical solutions for everyday use, including:
- Push2open technology for handle-free kitchens.
- Spill-proof shelves for easier cleaning.
- Integrated IceMaker with QuickIce function.
- Operating modes like Eco and Holiday mode for enhanced convenience.
Keisinger commented, "When developing the new generation of refrigerators, we consistently focused on the needs of our customers. The result is a product that perfectly combines design, technology and convenience."
Market Launch and Media Information
The market launch of the appliances in Europe is scheduled for November 2025, with additional markets to follow in 2026.
Media Contact:
Ursula Wilms
Phone: +49 5241 89-1958
Email: ursula.wilms@miele.com
About Miele
For over 125 years, Miele has upheld its brand promise of "Immer Besser" (Always Better) through quality, innovation, and timeless elegance. Founded in 1899, Miele is a globally active company specializing in premium domestic appliances. It also provides appliances, systems, and services for commercial use in sectors like hospitality and healthcare. Miele is committed to sustainability through its durable and energy-saving appliances. The company is family-owned and, in the 2024 business year, generated a turnover of 5.04 billion Euros with approximately 23,500 employees. Miele operates 19 production plants and around 50 service and sales subsidiaries worldwide. Its headquarters are located in Gütersloh, North Rhine-Westphalia, Germany.
Visuals
Photo 1: Depicts the new appliances in the MasterCool III range seamlessly integrated into spacious, modern kitchens, highlighting their stylish design. (Photo: Miele)
Photo 2: Illustrates the FoodView feature, showing how customers can view refrigerator contents remotely via the Miele app, simplifying shopping and reducing food waste. (Photo: Miele)
Text and photo downloads are available at: www.miele-press.com
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