IFA 2025: Miele Presents a New Era of Cooking
Press release No. 070/2025
Date: September 3, 2025
Location: Gütersloh/Berlin
Miele Unveils Groundbreaking Innovations at IFA 2025
Under the motto “Miele now also Outdoors”, Miele will present numerous premieres at IFA 2025 in Berlin, including the modular outdoor kitchen “Dreams”, the intelligent cooking system “M Sense”, and the world premiere of the first steam drawer. These innovations expand Miele's portfolio with connected, convenient, and enjoyable cooking solutions for indoors and outdoors, ushering in a new era of cooking.
Global trends such as digitalisation and longevity, alongside the growing desire for customised, streamlined solutions, are shaping everyday life. Dr Reinhard Zinkann, Executive Director and Co-Proprietor at Miele, stated, "In an increasingly complex world, our customers are looking for reliable innovations that simplify everyday life and create special moments. This is exactly what we deliver with our new products at IFA. They are at the core of our Cooking Innovation Initiative and embody the highest standards in quality, design, innovation, and sustainability. In doing so, we are ushering in a new era of cooking.”
The First Miele Outdoor Kitchen "Dreams"
Miele is entering the growing "Outdoor Cooking" market segment with its new modular outdoor kitchen, "Dreams". Dr Axel Kniehl, Executive Director Marketing & Sales, commented, "More and more people around the world are discovering the outdoor living lifestyle. With Dreams, we are now bringing the special Miele cooking experience outdoors for the first time. This modular outdoor kitchen can be customised and combines minimalist design, intelligent technology, and Miele's premium standards."
The "Dreams" kitchen comprises individually combinable modules, including multiple gas barbecues, a hob, sink, and outdoor refrigerator, supported by over 60 coordinated accessories. A key highlight is the "Fire Pro IQ", an intelligent gas barbecue that automatically regulates temperatures and grills dishes independently, ensuring perfect results with minimal monitoring. It can be controlled via an integrated display or the Miele app and features an AutoClean mode.
"M Sense" Cookware: Preventing Overcooking
Miele introduces "M Sense" intelligent cookware, designed to prevent incidents like boiled-over pasta water or burnt steak. Featuring integrated touch controls and up to three temperature sensors, it works in conjunction with the new KM 8000-generation induction hobs. This multi-patented system automatically regulates cooking power for precise, stress-free results. As Dr Markus Miele, Executive Director and Co-Proprietor, explained, "M Sense is our promise for more joy in cooking. Nothing burns. Nothing boils over. – just more time for what really matters. With intelligent sensors and intuitive operation, we make cooking easier, safer, and smarter.”
Steam Drawer: A World Premiere for Versatile Cooking
The new steam drawer marks a world premiere at IFA, offering new possibilities for kitchen planning and high-level cooking experiences. Its minimalist design and 14 cm height allow it to adapt to various kitchen concepts. It forms a unique 3-in-1 solution when combined with a compact oven with microwave, enabling baking, reheating, and steam cooking. With DualSteam technology and over 100 automatic programmes, it effortlessly prepares vegetables, sous-vide dishes, and everyday meals. The capacity is sufficient for up to four people.
Dr Reinhard Zinkann noted, "The new steam drawer is our response to the growing demand for multifunctional solutions for kitchens with limited space. In combination with a compact oven, it is possible to prepare entire menus in two separate cooking compartments with Miele's renowned quality."
Further Highlights and Innovations at IFA
Miele also presented other innovations, including a new downdraft extractor with integrated ambient lighting and large-format MasterCool refrigerators. In floor care, the cordless Triflex HX3 Plus Aqua offers versatility as both a standard and wet cleaner.
Digitalisation, AI, and Smart Extras: Miele is integrating digitalisation and AI into the kitchen. The "FoodView" feature in MasterCool refrigerators allows users to check contents remotely via the Miele app. In ovens, Artificial Intelligence via "Smart Food ID" automatically recognises 50 dishes and adjusts settings for perfect preparation. The Miele app serves as a central hub for appliances and services, with features like CookAssist guiding users through recipes. The Consumption Dashboard provides transparent data on appliance usage.
Sustainability and Quality Commitment
Miele is demonstrating its commitment to sustainable innovation with its "Energy Heroes" initiative, featuring washing machine and dishwasher models with significantly improved energy efficiency. The company's IFA trade fair presence also highlights circularity, with a resource-efficient stand made of reusable materials.
Regarding quality, Miele is introducing a "Miele Motor Guarantee" – a 25-year guarantee on motors for washing machines and dryers, launching in Germany on October 1, 2025. This builds on Miele's long-standing focus on high-quality products with exceptional service life, exemplified by washing machines tested for up to 20 years.
Media Contact and About Miele
Media Contact:
Martin Wielgus
Phone: +49 5241 89-1953
Email: martin.wielgus@miele.com
About Miele:
For over 125 years, Miele has upheld its brand promise of "Immer Besser" (Always Better) in terms of quality, innovation, and timeless elegance. Founded in 1899, Miele is a globally active company for premium domestic appliances, offering pioneering solutions for the connected home. Miele also provides appliances, systems, and services for commercial use and medical technology. The company is owned by the two founding families, Miele and Zinkann. In the 2024 business year, Miele generated a turnover of 5.04 billion Euros with approximately 23,500 employees, operating a global network of 19 production plants and around 50 service and sales subsidiaries. Its headquarters are in Gütersloh, North Rhine-Westphalia.
Visual Content Descriptions
[Description of Photo 1 & 2]: Executives Dr Markus Miele, Dr Reinhard Zinkann, and Dr Axel Kniehl are shown presenting Miele's debut products at the IFA press conference. The images highlight the new Dreams outdoor kitchen, signifying Miele's expansion of its premium experience to outdoor settings.
[Description of Photo 3]: The Fire Pro IQ intelligent gas barbecue is depicted. It features five sensors in its cooking chamber and on the grill grate, enabling precise temperature regulation. The image suggests convenience through app-controlled automatic programmes for guided cooking to perfect results.
[Description of Photo 4]: This visual describes the new cooking system comprising the Miele KM 8000 induction hob and M Sense cookware. It emphasizes the technology's ability to measure temperature and regulate power independently, preventing overcooking.
[Description of Photo 5]: The world premiere of Miele's new steam drawer is shown. It is presented as a space-saving 3-in-1 solution for baking, reheating, and steam cooking, featuring two separate steam cooking containers for preparing different ingredients simultaneously.