The Main Story: Shop Lift
Discover smart strategies to elevate your showroom merchandising. Learn how creating an engaging retail experience, focusing on customer inspiration, and playing to emotions can significantly impact sales. This section delves into the importance of vignettes, managing inventory, and maintaining an attractive showroom environment.
Key takeaways include:
- Creating emotional connections through displays.
- Utilizing vignettes for uncluttered product presentation.
- The importance of regularly refreshing merchandise.
- Merchandising best practices: embrace change, cut clutter, ensure proper lighting, and maintain cleanliness.
- Optimizing store layout for traffic flow, personal space, and sales counter placement.
For more on effective merchandising, visit lutron.com/lightshow.
Merchandising Shades: Straight Talk
Explore how Lighting Concepts successfully integrated Lutron shades into their offerings. This section provides insights into the benefits of selling automated shades, the process of becoming a full-service shade dealer, and practical advice for merchandising shades in a showroom setting.
Highlights include:
- The value of offering total lighting control with shades.
- Strategies for displaying various Lutron shade styles (Sivoia QS Triathlon, Sivoia QS Wireless).
- Demonstrating shade control through keypads, remotes, apps, and voice activation.
- Advice for showrooms considering becoming shade dealers: prioritize training, start small, and learn from mistakes.
Rep Interview: Tricks of the Trade
Gain valuable insights from Don Lyons on effective merchandising. This section offers eight tips for engaging customers in lighting showrooms.
Key merchandising tips:
- Create an experience that encourages customer interaction.
- Limit the number of choices to avoid customer confusion.
- Freshen up displays regularly.
- Tell a story with products to highlight benefits.
- Use signage to start conversations.
- Showcase trending products prominently.
- Understand and cater to your customers' tastes.
- Go above and beyond with customer service to differentiate from online retailers.
News and Updates
Stay informed about Lutron's latest developments:
- Lutron Acquires Ketra: Learn about the acquisition of Ketra, known for its high-quality, natural light emulation solutions.
- RA2 Select Awards: Discover the accolades received by the RA2 Select system, including the CTA 2018 TechHome Mark of Excellence Award and the 2018 NAILD Product Sprint Award.
- Become a Lutron 5-Star Showroom: Information on the qualifications and benefits of becoming a certified Lutron 5-Star Showroom, representing the ultimate Lutron experience destination.
- RA2 Select Whole Home Control: Details on the simple, fast, and flexible whole-home lighting control offered by RA2 Select, featuring easy app setup and automated configuration. Learn more at lutron.com/RA2Select.
