This document outlines the official standards for Lutron partners regarding the use of Lutron's photographic assets and trademarks. These guidelines are applicable to all purchasers and resellers of Lutron products in North America, as well as designers and installers.
General Use of Photographic Assets
- Product Photography: Lutron partners are authorized to use Lutron photography for promoting Lutron products. Most images are available through local Lutron sales representatives.
- Application Photography: Images must be used exclusively for promoting Lutron products and cannot be altered or used in conjunction with competitive products. All Lutron images require copyright attribution to ©2023 Lutron Electronics Co., Inc., and promotional materials using these images need approval from an authorized Lutron marketing representative. Compliance with these guidelines is necessary for co-op or marketing fund reimbursement.
Online Use of Lutron Brand and Assets
- The Lutron name or trademarks cannot be part of another company's global site name.
- Lutron Partner sites must clearly identify as resellers of Lutron products, not as Lutron-owned sites.
- Only Lutron-approved product imagery and logos are permitted for online sales.
- Lutron branding and sub-branding must be placed adjacent to product photos.
- Product descriptions and associated copy require approval from or supply by Lutron.
- Lutron and sub-brands must be designated with appropriate trademarks as supplied by Lutron, referencing the Lutron Trademark Style Guide.
- Logos and imagery may be resized to fit site design but not enlarged beyond their original pixel ratio. Alterations such as cropping, stretching, or colorization are prohibited.
- Acceptable use of the Lutron logo is limited to authorized artwork in black or white.
Product Information Example
Product: Lutron Diva LED+ 150 watt Single-pole/3-way, White
Model: DVCL-153P-WH
Contact Information
For customer assistance, visit lutron.com/help, email support@lutron.com, or call 1.844.LUTRON1 (588.7661) for 24/7 technical support.
Lutron Electronics Co., Inc.
7200 Suter Road, Coopersburg, PA 18036-1299
The Lutron logo, Lutron, Diva, and LED+ are trademarks or registered trademarks of Lutron Electronics Co., Inc.