Swiss luxury watch manufacturer widely known for its precision wristwatches, including the Oyster Perpetual and Cellini collections, and its innovations in waterproof timekeeping.
Rolex is a world-renowned Swiss luxury watch manufacturer headquartered in Geneva. Founded in 1905, the brand is synonymous with prestige, precision, and durability. Rolex pioneered the modern wristwatch with innovations such as the 'Oyster' (the first waterproof wristwatch) and the 'Perpetual' rotor (the first self-winding mechanism). The company designs and manufactures the majority of its watch components in-house, ensuring the highest standards of quality.
Today, Rolex offers a wide range of professional and classic timepieces, including iconic models like the Submariner, Daytona, Datejust, and Day-Date. Each watch is certified as a Superlative Chronometer, undergoing stringent testing for precision, power reserve, waterproofness, and self-winding capabilities. The brand is also deeply involved in global mentorship programs and sponsors major events in sports, exploration, and the arts.
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Unscrew the winding crown completely counterclockwise until it pops out. Then, turn it clockwise at least 25 times to ensure partial winding. Afterward, carefully screw the crown back down against the case to guarantee waterproofness.
Rolex recommends a complete service approximately every 5 to 10 years, depending on the model and real-life usage, to ensure the movement retains its precision and waterproofness.
Most Rolex Oyster Perpetual models are guaranteed waterproof to a depth of at least 100 meters (330 feet), provided the winding crown is screwed down securely. Professional diving models like the Submariner and Deepsea are rated for much greater depths.