Amazon Smile SALE Seller Announcement Guidelines

Purpose

This document provides guidelines for sellers on how to create and distribute announcements and promotional content related to the Amazon Smile SALE event.

Event Details and Announcement Timing

The Amazon Smile SALE is scheduled to commence on August 22nd. Sellers are advised to time their announcements accordingly, with the initial announcement of the event date and time expected on Amazon.co.jp.

Promotional Channels

Sellers are encouraged to leverage various channels for their promotional activities:

Social Media (SNS): Utilize platforms such as Facebook, Instagram, and X (formerly Twitter).
Video Platforms: Consider using YouTube for video content.
Public Relations (PR): Engage in PR activities to broaden reach.

Coordination between SNS and PR efforts is recommended for maximum impact.

Fair Labeling Compliance

All promotional content must adhere to fair labeling regulations. Sellers should consult the guidelines provided by the Consumer Affairs Agency (CAA) of Japan for compliance. For more information, please refer to: CAA Fair Labeling Guidelines.

General Recommendations

Ensure all communications are accurate and align with Amazon's policies and brand image. Promotions are primarily featured on Amazon.co.jp.

This information is provided by Amazon.com, Inc.

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