Tamagotchi Uni: Global Launch, Metaverse Features, and Influencer Collaborations

Metaverse Connection: Meet Tamagotchis Worldwide

Bandai announces the global simultaneous release of "Tamagotchi Uni," allowing users to connect with Tamagotchis from around the world in a metaverse.

The product features Wi-Fi connectivity for global interaction and content downloads.

TAMA FAMILY: Global Influencers Join the Campaign

TikTok star Charli D'Amelio (150 million followers) and popular influencer kemio have been appointed as the "TAMA FAMILY" to promote Tamagotchi's appeal worldwide.

Charli D'Amelio: Known as the "Queen of TikTok," she is a top global creator recognized by Forbes. Her influence spans fashion, music, and social media.

kemio: A charismatic video creator popular among youth, known for his stylish appearance and humorous talk, primarily active on YouTube.

Ano: A popular artist who began solo music activities in 2020 and made her major debut in April 2022. Her song "Chū, Tayōsei." was a hit.

[Visual Description: Images of Charli D'Amelio and kemio, showcasing their distinct styles.]

Tamagotchi Uni: Key Features

1. Universal Connectivity: Meet Tamagotchis in the Metaverse

For the first time, Tamagotchi Uni features Wi-Fi, enabling users to visit the "Tamaverse" metaverse. Here, they can interact with Tamagotchis raised by users worldwide, download new events and items, and participate in global competitions.

This service is powered by Amazon Web Services (AWS), ensuring reliability and scalability.

[Visual Description: A graphic showing the Tamagotchi Uni device connecting to the "Tamaverse" via Wi-Fi, with AWS cloud infrastructure supporting the service.]

The "Tamaverse" allows users to experience raising unique "UniTama" characters and interacting with others.

[Visual Description: Screenshots of the "Tamaverse" showing various Tamagotchi characters and environments.]

Official YouTube channel: https://www.youtube.com/@tamagotchi_official_jp

2. Unique Personalities: Diverse Tamagotchi Experiences

Users can customize their Tamagotchi's appearance with accessories and develop unique personalities such as "shy," "clingy," or "mischievous," which affect their preferences for food and items.

[Visual Description: Examples of Tamagotchi characters with different accessories and expressions, highlighting personality traits.]

3. Unite: Local Communication and Collaboration

Tamagotchi Uni supports local wireless communication ("Tsu-shin"), allowing users to play together, exchange items, create matching accessories, and even develop rare Tamagotchi characters through partnerships.

[Visual Description: Illustrations depicting Tamagotchi characters interacting locally, exchanging items, and forming partnerships.]

The Wi-Fi service utilizes AWS, recognized by Japan's government for its security standards (ISMAP).

[Visual Description: A link to the ISMAP index: https://www.ismap.go.jp/csm?id=csm_ismap_index]

Product Details (Japan)

• Product Name: Tamagotchi Uni Pink / Tamagotchi Uni Purple
• Release Date: July 15, 2023 (Saturday)
• Pre-order Start Date: June 8, 2023 (Thursday)
• Types: 2
• Price: ¥8,250 (incl. 10% tax) / ¥7,500 (excl. tax)
• Contents: 1 Tamagotchi Uni, 1 charging cable, 1 instruction manual
• Age: 6 years and older
• Size: W120mm x H110mm x D70mm (package)
• Sales Channels: Toy stores nationwide, department stores, electronics retailers, online shops
• Target Audience: Children aged 6-12
• Manufacturer: Bandai Co., Ltd.

Japan Toy Award 2023 Recognition

Tamagotchi Uni received the Grand Prize in the Communication Toy Division at the Japan Toy Award 2023, hosted by the Japan Toy Association.

The award recognized the product's Wi-Fi functionality, global simultaneous release, and its ability to foster a unique and globally connected play experience with "UniTama" characters.

[Visual Description: The Japan Toy Award 2023 logo, indicating the Communication Toy Division Grand Prize.]

TAMA FAMILY: Global Promotion

The "TAMA FAMILY" members, Ano, Charli D'Amelio, and kemio, are actively promoting Tamagotchi's charm worldwide.

World Tama Tour

To commemorate the launch of Tamagotchi Uni, a "World Tama Tour" will be held in Japan, France, and the USA. The tour will feature exhibits of the original Tamagotchi, "New Species Discovery!! Tamagotchi," and other popular characters, along with merchandise sales.

[Visual Description: A graphic for the "World Tama Tour" featuring Tamagotchi branding.]

Early Purchase Bonus

Customers who purchase Tamagotchi Uni early will receive a "Tama Sticker" sheet with a download code for in-game items and a "Tama Passport" holder for collecting future stickers.

Distribution period: July 15, 2023 (Saturday) onwards (while supplies last).

[Visual Description: Images of the "Tama Passport" holder and "Tama Sticker" sheet.]

Tamagotchi History Highlights

Since its debut in 1996, Tamagotchi has released 36 main titles and sold over 91 million units worldwide.

• 1996: Original Tamagotchi - A global phenomenon, it pioneered the digital pet concept with unique characters and a life cycle.
• 2004: Tamagotchi Plus Series - Introduced infrared communication and mobile phone connectivity, reigniting popularity.
• 2008: Tamagotchi Plus Color - Featured the first color screen, enhancing character expressions and environmental details like seasons and weather.

[Visual Description: Images of the original Tamagotchi, Tamagotchi Plus, and Tamagotchi Plus Color devices.]

Official Links

• Tamagotchi Official Site: https://tamagotchi-official.com
• Tamagotchi Official Twitter: https://twitter.com/TMGC_net
• Tamagotchi Official Instagram: https://www.instagram.com/tmgc_official_jp/
• Tamagotchi Official TikTok: https://www.tiktok.com/@tamagotchi_official_jp
• Bandai Official Site: https://www.bandai.co.jp/
• Bandai Spirits Official Twitter: https://twitter.com/bandai_spirits