Yamaha Fact Book 2019
Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: Yoshihiro Hidaka
Capital: 85,797 million yen (as of Dec. 31, 2018)
Number of shares: Authorized: 900,000,000; Issued: 349,914,284 (as of Dec. 31, 2018)
Number of employees: Consolidated basis: 53,977; Non-consolidated basis: 10,614 (as of Dec. 31, 2018)
Group companies: Number of consolidated subsidiaries: 113 (Japan: 20 Overseas: 93); Number of non-consolidated subsidiaries accounted for by the equity method: 3; Number of non-consolidated affiliates accounted for by the equity method: 27 (as of Dec. 31, 2018)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power assisted bicycles, boats, sailboats, personal watercraft, pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services.
Corporate Philosophy
Corporate Mission: Kando* Creating Company. Offering new excitement and a more fulfilling life for people all over the world. Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction. (*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.)
Management Principles:
- Creating value that surpasses customer expectations: Continuously produce value that moves people by remaining aware of customer needs and striving for success through safe, high-quality products and services.
- Establishing a corporate environment that fosters self-esteem: Build a corporate culture that encourages enterprise and enhances vitality, focusing on nurturing creativity and ability with equitable evaluation and rewards.
- Fulfilling social responsibilities globally: Act as a good corporate citizen with a worldwide perspective, adhering to global standards, and fulfilling social responsibility with honesty and sincerity towards the environment and communities.
Action Guidelines:
- Acting with Speed: Meeting change with swift and informed action.
- Spirit of Challenge: Courage to set higher goals without fear of failure.
- Persistence: Working with tenacity to achieve desired results, and then evaluating them.
Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
| FY2016 | FY2017 | FY2018 | FY2019 (Plan) | |
| Net sales | 1,502.8 | 1,670.1 | 1,673.1 | 1,700.0 |
| Operating income | 108.6 | 149.8 | 140.8 | 133.0 |
| Ordinary income | 102.1 | 154.8 | 138.0 | 135.0 |
| Profit attributable to owners of parent | 63.2 | 101.6 | 93.4 | 85.0 |
| Exchange rate (USD) | 109 JPY | 112 JPY | 110 JPY | 105 JPY |
| Exchange rate (EUR) | 120 JPY | 127 JPY | 130 JPY | 120 JPY |
| Capital expenditures | 61.3 | 56.5 | 55.1 | 66.0 |
| Depreciation expenses | 42.4 | 45.5 | 46.4 | 46.5 |
| Research and development expenses | 94.9 | 99.2 | 102.8 | 100.0 |
| Equity ratio | 40.5% | 44.0% | 45.9% | 46.5% |
| Interest-bearing debt | 364.4 | 353.5 | 356.7 | 400.0 |
| Debt/equity ratio (gross) | 0.68 | 0.57 | 0.54 | 0.56 |
| ROE | 12.3% | 17.6% | 14.6% | 12.3% |
| Cash and cash equivalents at the end of the year | 135.5 | 155.6 | 138.2 | |
| Percentage of overseas sales | 89.1% | 89.8% | 90.0% | 89.4% |
| Percentage of motorcycle business sales | 61.9% | 62.6% | 61.1% | 59.6%* |
| Net cash provided by (used in) operating activities | 143.2 | 126.3 | 58.9 | |
| Net cash provided by (used in) investing activities | (46.5) | (53.2) | (48.3) | |
| Net cash provided by (used in) financing activities | (67.6) | (52.8) | (26.4) |
*The financial services business is being made independent from the respective product businesses from the fiscal year ending December 31, 2019. Therefore, the "percentage of motorcycle business sales" for FY2019 (plan) is calculated excluding sales at the financial services business.
Diagram: Bar chart showing Net Sales and Operating Income from FY2016 to FY2019 (Plan).
Sales Breakdown by Business (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
Diagram: Pie chart showing FY2018 Net Sales breakdown by business segment: Motorcycles (61.1%), Marine products (20.6%), Power products (9.2%), Other products (4.9%), Industrial machinery and robots (4.2%).
Major products in each segment:
- "Motorcycles": Motorcycles and knockdown parts for overseas production, etc.
- "Marine products": Outboard motors, boats, personal watercraft, pools, etc.
- "Power products": ATVs, recreational off-highway vehicles, snowmobiles, golf cars, generators, etc.
- "Industrial machinery and robots": Surface mounters, industrial robots, etc.
- "Other products": Electrically power assisted bicycles, automobile engines, etc.
Sales Breakdown by Region (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
Diagram: Pie chart showing FY2018 Net Sales breakdown by region: Asia (43.8%), Overseas (90.0% - includes Japan), North America (21.9%), Europe (13.0%), Other areas (11.4%). Note: Overseas figure seems to be a total, with specific regions broken down within it. The chart indicates Asia (43.8%), North America (21.9%), Europe (13.0%), and Other areas (11.4%) summing to 90.1%, suggesting Japan (10.0%) is separate or included in a broader category. Based on the text, Japan is 10.0% and Overseas is 90.0%. The pie chart breakdown is Asia 43.8%, North America 21.9%, Europe 13.0%, Other areas 11.4%. Summing these gives 90.1%. Japan is listed separately as 10.0%.
Organization
Diagram: Organizational chart detailing the structure of Yamaha Motor Co., Ltd. as of April 1, 2019, showing the hierarchy from the General Meeting of Shareholders down through various divisions and centers.
Abbreviations: CEO: Chief Executive Officer; IT: Information Technology; NPM: New Personal Mobility; EM: Electric Mobility; PF: Platform; CS: Customer Service.
Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2019)
Board of Directors:
- Chairman and Representative Director: Hiroyuki Yanagi
- President and Representative Director: Yoshihiro Hidaka
- Representative Director: Katsuaki Watanabe
- Director: Toshizumi Katou
- Director: Katsuhito Yamaji
- Director: Makoto Shimamoto
- Director: Tatsumi Okawa
- Director (Outside): Takuya Nakata
- Director (Outside): Genichi Tamatsuka
- Director (Outside): Takehiro Kamigama
- Director (Outside): Yuko Tashiro
Audit & Supervisory Board Members:
- Audit & Supervisory Board Member: Kenji Hironaga
- Audit & Supervisory Board Member: Junzo Saitoh
- Audit & Supervisory Board Member (Outside): Masahiko Ikaga
- Audit & Supervisory Board Member (Outside): Masatake Yone
Executive Officers:
- President and Chief Executive Officer: Yoshihiro Hidaka
- Executive Vice President: Katsuaki Watanabe
- Managing Executive Officer: Toshizumi Katou
- Managing Executive Officer: Katsuhito Yamaji
- Senior Executive Officer: Makoto Shimamoto
- Senior Executive Officer: Tatsumi Okawa
- Senior Executive Officer: Hiroaki Fujita
- Senior Executive Officer: Kazuhiro Kuwata
- Senior Executive Officer: Hirofumi Usui
- Senior Executive Officer: Heiji Maruyama
- Senior Executive Officer: Satohiko Matsuyama
- Executive Officer: Akihiro Nagaya
- Executive Officer: Minoru Morimoto
- Executive Officer: Yasuo Tanaka
- Executive Officer: Motofumi Shitara
- Executive Officer: Eric de Seynes
- Executive Officer: Dyonisius Beti
- Executive Officer: Toshihiro Nozue
- Executive Officer: Satoshi Hirose
- Executive Officer: Hiroyuki Ota
- Executive Officer: Itaru Otani
- Executive Officer: Takeo Noda
- Executive Officer: Toshiaki Ibata
- Executive Officer: Toyoshi Nishida
- Executive Officer: Takuya Kinoshita
- Executive Officer: Norio Yamada
- Executive Officer: Tatsuya Masuda
- Executive Officer: Kenichi Muraki
Group Companies
(As of December 31, 2018)
JAPAN: Yamaha Motorcycle Sales Japan Co., Ltd., YAMAHA MOTOR ENGINEERING CO., LTD., SUGO CO., LTD., YAMAHA KUMAMOTO PRODUCTS CO., LTD., Yamaha Marine Hokkaido Manufacturing Co., Ltd., Yamaha Amakusa Manufacturing Co., Ltd., Yamaha Marina CO., LTD., Y'S GEAR Co., Ltd., YAMAHA MOTOR POWERED PRODUCTS Co., Ltd., Nishi Nippon Skytech Co., Ltd., YAMAHA MOTOR ELECTRONICS CO., LTD., SUNWARD INTERNATIONAL, INC., YAMAHA MOTOR PRECISION PARTS MANUFACTURING CO., LTD., HAMAKITA INDUSTRY CO., LTD., YAMAHA MOTOR HYDRAULIC SYSTEM Co., Ltd., Yamaha Motor Assist Co., Ltd., Yamaha Motor Support & Service Co., Ltd., Yamaha Motor Management Service Co., Ltd., YAMAHA MOTOR MIRAI CO., LTD., YAMAHA MOTOR SOLUTIONS Co., Ltd., Ecole Toyohashi, Amagasaki kenkonomori, Kita Nihon Skytech Corp., Tokai Skytech Corp., Sakura Kogyo Co., Ltd., A.I.S Corporation, ENSHU Limited, KOYAMA Precision Works Inc., Yamaha Travel Service Co., Ltd., JUBILO Co., LTD., Mikasa Unyu Co., Ltd., KYB Motorcycle Suspension Co., Ltd., EVEC, Inc, North Sails Japan, Izumisano Waterfront Co., Ltd., Marine Wave Otaru, Co., Ltd., Choshi Marina, Inc., Marina Akita, Co., Ltd., Hayama Marina, Co., Ltd., Yokohama Bayside Marina Co., Ltd., FISHARENA AMAKUSA CORPORATION, SHIN NISHINOMIYA YACHT HARBOR CORPORATION, Hiroshima Harbor Management.
NORTH AMERICA (Abbreviations):
- United States: Yamaha Motor Corporation, U.S.A. (YMUS), Yamaha Motor Manufacturing Corporation of America (YMMC), Yamaha Marine Precision Propellers Inc. (YPPI), Yamaha Marine Systems Company Inc., Skeeter Products, Inc., Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM), Yamaha Golf-Car Company (YGC), INDUSTRIAL POWER PRODUCTS OF AMERICA, INC., Yamaha Motor Finance Corporation, U.S.A. (YMFUS), Yamaha Motor Golf-Car Lease Receivable Corporation (YGCR), Yamaha Motor Receivables Corporation, Yamaha Motor Ventures & Laboratory Silicon Valley Inc. (YMVSV), Yamaha Motor Distribution Latin America, Inc. (YDLA).
- Canada: Yamaha Motor Canada Ltd. (YMCA), Yamaha Motor Finance Canada Ltd.
EUROPE (Abbreviations):
- The Netherlands: Yamaha Motor Europe N.V. (YMENV)
- Germany: Yamaha Motor Deutschland GmbH. (YMG)
- Italy: Motori Minarelli S.p.A., Yamaha Motor Research & Development Europe S.r.l. (YMRE), Yamaha Motor Racing S.r.l. (YMR), Selva S.p.A.
- France: MBK Industrie
- Spain: Motor Center BCN S.A.
- Turkey: Yamaha Motor Sanayi ve Ticaret Limited Sirketi
- Finland: Inhan Tehtaat Oy Ab
- Russia: LLC Yamaha Motor CIS (YMCIS)
- Greece: Motodynamics S.A.
AFRICA (Abbreviations):
- Nigeria: CFAO Yamaha Motor Nigeria Ltd. (CYMNG)
OCEANIA (Abbreviations):
- Australia: Yamaha Motor Australia Pty Limited (YMA), Ficeda Pty Limited, Yamaha Motor Finance Australia Pty Limited (YMFA), Australian Motorcycle and Marine Finance Pty Ltd., Yamaha Motor Insurance Australia Pty. Ltd.
- New Zealand: Yamaha Motor New Zealand Limited (YMNZ), Yamaha Motor Finance New Zealand Limited (YMFNZ), Yamaha Motor Insurance New Zealand Limited
- Micronesia: TriFork Reinsurance Corporation
ASIA (Abbreviations):
- Indonesia: PT. Yamaha Indonesia Motor Manufacturing (YIMM), PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI), PT. Yamaha Motor Nuansa Indonesia (YMNI), PT. Toyo Besq Precision Parts Indonesia (TBI), PT. Yamaha Motor Electronics Indonesia (YEID), PT. Yamaha Motor Mold Indonesia (YMMID), PT. Yamaha Motor R&D Indonesia (YMRID), PT. Sakura Java Indonesia, PT. Kyowa Indonesia, PT. Bussan Auto Finance (BAF Indonesia)
- The Philippines: Yamaha Motor Philippines, Inc. (YMPH), LIYAM Property, Inc.
- Thailand: Thai Yamaha Motor Co., Ltd. (TYM), Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd. (YMPT), TYMA Co., Ltd., Yamaha Motor Electronics Thailand Co., Ltd. (YETH), Yamaha Motor Asian Center Co., Ltd. (YMAC)
- Malaysia: HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR), Hong Leong Yamaha Motor Sdn. Bhd. (HLYM), Hicom Yamaha Manufacturing Malaysia Sdn. Bhd.
- Vietnam: Yamaha Motor Vietnam Co., Ltd. (YMVN), Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. (YPMV), Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN)
- India: Yamaha Motor India Pvt. Ltd. (YMI), India Yamaha Motor Pvt. Ltd. (IYM), Yamaha Motor India Sales Pvt. Ltd. (YMIS), Yamaha Motor Electronics India PVT. Ltd. (YEIN), Yamaha Motor Research and Development India Pvt. Ltd. (YMRI), Yamaha Motor Solutions India Pvt. Ltd. (YMSLI), KYB Motorcycle Suspension India Pvt. Ltd. (KMSI), Bussan Auto Finance India Pvt. Ltd. (BAF India)
- Pakistan: Yamaha Motor Pakistan (Private) Limited (YMPK)
- Singapore: Yamaha Motor Asia Pte. Ltd. (YMAP), Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
- Taiwan: Yamaha Motor Taiwan Co., Ltd. (YMT), Topmost Consulting Co., Ltd. (TCC), Yamaha Motor R&D Taiwan Co., Ltd. (YMRT), Yamaha Motor Taiwan Trading Co., Ltd. (YMTT), Yamaha Motor Electronics Taiwan Co., Ltd. (YETW)
- China: Yamaha Motor (China) Co., Ltd. (YMCN), Shanghai Yamaha Jianshe Motor Marketing Co., Ltd. (YMSM), Zhuzhou Yamaha Motor Shock-absorber Co., Ltd. (ZYS), Yamaha Motor R&D Shanghai Co., Ltd. (YMRS), Yamaha Motor Powered Products Jiangsu Co., Ltd. (YMPJ), Yamaha Motor Electronics Suzhou Co., Ltd. (YESZ), Yamaha Motor Solutions Co., Ltd. Xiamen (YMSLX), Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS), Chongqing Jianshe Yamaha Motor Co., Ltd. (CJYM), Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM), Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM), Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY), Chongqing Pingshan TK Carburetor Co., Ltd. (PTK)
CENTRAL and SOUTH AMERICA (Abbreviations):
- Brazil: Yamaha Motor do Brasil Ltda. (YMDB), Yamaha Motor da Amazonia Ltda. (YMDA), Yamaha Motor Componentes da Amazonia Ltda. (YMCDA), Yamaha Motor Electronics do Brasil Ltda. (YEBR), Yamaha Administradora de Consorcio Ltda. (YAC), Yamaha Motor do Brasil Servicos Financeiros Participacoes Ltda., Banco Yamaha Motor do Brasil S.A. (BYMD), Yamaha Motor do Brasil Corretora de Seguros Ltda. (YMDCS), Yamaha Motor do Brasil Logistica Ltda. (YMBL)
- Argentina: Yamaha Motor Argentina S.A. (YMARG)
- Uruguay: Yamaha Motor Uruguay S.A. (YMUY)
- Peru: Yamaha Motor del Peru S.A. (YMDP), Yamaha Motor Selva del Peru S.A. (YMSP)
- Colombia: Industria Colombiana de Motocicletas Yamaha S.A. (Incolmotos Yamaha)
- Mexico: Yamaha Motor de Mexico, S.A. de C.V. (YMMEX), Yamaha Motor Consorcio Mexico, S.A. de C.V., Yamaha Motor Personnel Service Mexico, S.A. de C.V. (YMPSMX)
History
1955: Yamaha Motor Co., Ltd. is founded with Genichi Kawakami as the first President. Production of the first motorcycle, the 125cc Yamaha "YA-1," commences. YA-1 wins the 3rd Mount Fuji Ascent Race and captures first, second, and third place at the 1st All Japan Autobike Endurance Road Race.
1958: Takes 6th place in first attempt at Catalina Grand Prix in the U.S. Yamaha de Mexico S.A. de C.V. is established and commences sales of Yamaha Motor products.
1960: Yamaha International Corporation (YIC) is founded in the U.S. First Yamaha outboard motor "P-7" is released. First Yamaha FRP boat models "CAT-21" and "RUN-13" are released.
1961: New listing on First Section of Tokyo Stock Exchange. First appearance in World GP road race. CAT-21 wins 1st Pacific 1,000 km Motorboat Marathon.
1963: Pearl Yamaha is founded in India. Wins first 250cc class race in World GP road race (Belgium GP).
1964: Captures first manufacturer and rider titles in 250cc class of the World GP road race. Siam Yamaha Co., Ltd. is founded in Thailand.
1965: Tie-up with Toyota Motor Co. to develop and manufacture "Toyota 2000GT." First Yamaha FRP fishing boat is built.
1966: Full export operations are transferred from Nippon Gakki to Yamaha Motor. Technical assistance agreement signed with Kong Hsue Sheh to produce motorcycles in Taiwan.
1968: YMENV is founded in the Netherlands. First Yamaha snowmobile "SL350" is exhibited at Chicago Trade Show. First Yamaha FRP utility boat models "W-16" and "W-18" are released.
1969: First Yamaha multipurpose engine model "MT100" is released.
1970: YMDB is founded in Brazil.
1971: Haraban Motor Co. is founded in Indonesia.
1972: Headquarters moved to Iwata City. First win in Motocross World GP at Swedish GP (250cc class) and Luxembourg GP (500cc class).
1973: YMCA is founded in Canada. Joint venture agreement signed with Brunswick Co. (U.S.). Wins first manufacturer and rider titles in 250cc class of the Motocross World GP. First Yamaha portable generator model "ET1250" is released. First Yamaha racing kart model "RC100" is released.
1974: Hisao Koike appointed second YMC president. Wins manufacturer titles in all World GP road race classes (125cc, 250cc, 350cc, 500cc). YIMM founded in Indonesia for motorcycle parts. Manufacture and sales of FRP pools commence.
1975: First Yamaha golf car model "YG292" released.
1976: First Yamaha industrial robot ("arc welding robot") released. First Yamaha marine diesel "MD35" released.
1977: Yamaha Motor Corporation, U.S.A. founded. Captures manufacturer and rider titles for the first time in 500cc class of the Motocross World GP.
1978: First Yamaha land car model "G1-9AD" released. First Yamaha snow blower model "YT665" released.
1979: Yamaha's first ATV model "YT125" released in the U.S. "XT500" wins 1st Paris-Dakar Rally.
1981: SEMSA founded in Spain.
1982: Motorcycle production and marketing tie-up with Motobecane (France).
1983: Hideto Eguchi appointed third YMC president. YMDA founded in Brazil. Technical assistance agreement for motorcycle production signed with China North Industries Group. YMA founded in Australia. Technical assistance agreement for motorcycle production signed with Escorts Ltd. in India.
1984: Contract signed to develop, produce, and supply automobile engines to Ford Motor Co. (U.S.). Technical assistance contract signed with Italy's Motori Minarelli.
1986: YMMC founded in the U.S. YMT founded in Taiwan. Technical assistance contract for motorcycle technology signed with Italy's Belgarda S.p.A. First Yamaha personal watercraft (PWC) "WaveRunner 500" released.
1987: First Yamaha-made surface mounter "21 Series" released. First Yamaha gas heat pump (GHP) model "YGC401W" released. Limited production of Yamaha's first commercial-use unmanned helicopter "R-50" released.
1989: Machine mounting the Yamaha "OX88" racing engine competes in F1.
1990: Corporate Mission and long-term management vision announced. YMP founded in Portugal.
1991: YMF founded in France. YMMEX founded in Mexico.
1992: CJYM founded in China. YMAG founded in Austria. YMH founded in Hungary.
1993: NYM founded in China. Regionally limited release of the electrically power assisted bicycle "PAS."
1994: Takehiko Hasegawa appointed fourth YMC president. LYM founded in China.
1995: Wheelchair electric power unit "JW-I" released. EYML established in India.
1996: YMARG founded in Argentina.
1997: YMNI founded in Indonesia.
1998: YMVN founded in Vietnam. YMAP founded in Singapore. YMDP founded in Peru.
2000: Corporate ties with Toyota Motor Corp. strengthened.
2001: Toru Hasegawa appointed fifth YMC president.
2002: Limited regional release of the electric commuter motorcycle "Passol." Manufacture of 50cc Japanese-market scooters shifted to Taiwan.
2004: Wins 1st MotoGP rider championship title.
2005: Takashi Kajikawa appointed sixth YMC president. YMCIS founded in Russia. Life Science Laboratory opened for biotechnology business. Yamaha captures MotoGP triple crown.
2006: Motorcycle manufacturing factory YMMWJ founded in Indonesia. Mass-production of microalgae for health additive Astaxanthin commences. Yamaha Motor Foundation for Sports founded.
2007: YMPH founded in the Philippines.
2008: YMKH founded in Cambodia. IYM founded in India.
2009: Tsuneji Togami appointed seventh YMC president. Yamaha Marine Co., Ltd. merged into YMC. YMTR founded in Turkey.
2010: Hiroyuki Yanagi appointed eighth YMC president.
2011: YIME and YIMA Group companies founded in Europe and U.S. for Intelligent Machinery. Increased production of Japanese fishing boats post-earthquake. Iwata South Factory engine assembly line integrated.
2012: Design Center established. ASEAN Integrated Development Center (Thailand) and India Procurement Center established. OEM supply of electrically power assisted bicycle drive units to Europe. Company founder Genichi Kawakami inducted into Japan Automotive Hall of Fame.
2013: "Revs your Heart" brand slogan established. Cumulative Yamaha outboard motor production exceeds 10 million. YMRI founded in India. YIMS founded in China. Kikugawa Test Course completed.
2014: First leaning multi-wheel motorcycle "TRICITY" released. Aggregate production of automobile engines reaches 3 million. New motorcycle manufacturing plant in Argentina completed. "BLUE CORE" engine developed.
2015: Yamaha Jubilo Rugby Football Club wins All-Japan Rugby Football Championship. YMPK commences operations in Pakistan. YMRID commences operations in Indonesia. YMVSV founded in Silicon Valley. Yamaha Motor MIRAI founded to promote hiring of persons with disabilities.
2016: Aggregate production of Yamaha Performance Damper reaches one million units.
2017: Yamaha Motor Innovation Center opened. New Hamamatsu IM Base opened. Achieves 500th win in world championship road race. CELL HANDLER released for medical solutions.
2018: Yoshihiro Hidaka appointed ninth YMC president. "TY-E" electric trial bike competes internationally. Yamaha Motor Advanced Technology Center opened. Long-term vision to 2030 announced.
Number of Employees
| Fiscal year | 2014 | 2015 | 2016 | 2017 | 2018 |
| Yamaha Motor Co., Ltd. (average age) | 10,377 (42.3 years old) | 10,440 (42.8 years old) | 10,511 (43.0 years old) | 10,564 (43.2 years old) | 10,614 (43.3 years old) |
| Consolidated companies | 42,285 | 42,866 | 42,639 | 43,015 | 43,363 |
| Total | 52,662 | 53,306 | 53,150 | 53,579 | 53,977 |
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 (Plan) |
| College graduates* | 212 | 207 | 205 | 227 | 185 |
| (For office work, marketing) | (50) | (60) | (63) | (77) | (65) |
| (For engineering, production-related work) | (162) | (147) | (142) | (150) | (120) |
| High school graduates | 58 | 57 | 57 | 61 | 60 |
| Total | 270 | 264 | 262 | 288 | 245 |
* Includes graduate schools, two-year/technical colleges and specialized schools.
Product Business Section
Motorcycles
Images: Display of various Yamaha motorcycle models (NIKEN, MT-09, YZF-R1M, YZF-R25, BOLT, SEROW, YZ450F).
Product Profile: Motorcycles are vital for people worldwide, serving purposes from utility and transportation to personal enjoyment and sports. Yamaha offers a diverse lineup, including scooters for daily mobility, sports and cruiser models for urban and long-distance riding, trail models for off-road, and racing machines.
Background of the Business: Yamaha Motor's motorcycle division originated from Nippon Gakki Co., Ltd. The first model, YA-1, achieved success in races, leading to the establishment of Yamaha Motor Co., Ltd. The company has a history of challenging itself in racing and engineering.
Current Business and Market Conditions (Japan): Scooters (50cc and under) dominate the market for commuting. Larger displacement motorcycles cater to personal enjoyment and sports. Japan has a unique driver's license for AT motorcycles. Popular segments include large motorcycles for touring and sport riding, and practical 125cc scooters.
Japan Motorcycle License Types and Regulations:
| Displacement | 50cc and under | Over 50cc to 125cc and under | Over 125cc to 250cc and under | Over 250cc to 400cc and under | Over 400cc |
| Road Traffic Act designation | Moped | Class I moped | Class II moped | Regular motorcycle | Large motorcycle |
| Road Transport Vehicle Act designation | Moped | Limited compact license | Light two-wheeled vehicle | Compact two-wheeled vehicle | |
| License required | Moped license | Moped license | Regular motorcycle license | Large motorcycle license | Large motorcycle license |
| Speed limit on normal roads | 30 km/h | 60 km/h | |||
| Legal number of riders | 1 | 2 (excluding vehicles with no rear seat) | |||
| Highway usage | Prohibited | Allowed | |||
| Two-step right turn | Required | Prohibited | |||
| Curbside lane usage | Required | Not required | |||
| Vehicle inspection | Not required | Required |
Images: Display of various Yamaha motorcycle models (TMAX SX, TRICITY 125, E-VINO, NMAX125, Grand Filano Hybrid, Free Go, MIO S).
Europe: Motorcycles are integral to European culture, used for commuting, recreation, and motorsports. Over half of MotoGP races are held in Europe.
North America: Market characterized by motorcycle enthusiasts. Cruisers are popular, alongside off-road and mountain riding. Motorsports are widely enjoyed.
ASEAN Region: Motorcycles are a primary mode of transport. Smaller displacement models (around 125cc) are mainstream, but there's growing demand for personalized and luxurious features. Yamaha is a leading company in automatic transmission motorcycles.
China: World's second-largest motorcycle market. Scooter demand has grown significantly. Increasing demand for fuel injection models due to environmental awareness.
India: World's largest motorcycle market. Scooter category shows remarkable growth. Yamaha has introduced new scooters and emphasizes sports models.
Production: Lists Yamaha's manufacturing companies in Japan, Europe, Asia, and Central/South America for motorcycles.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) for motorcycles from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from marine engines from '15 to '18.
Boats
Images: YFR-24 EX fishing boat, EXULT43 Cabin Cruiser, DW-480-0A fishing boat.
Product Profile: Boats are used for commercial (utility, fishing) and leisure (powerboats, sailboats) purposes. Yamaha offers models suited for various activities.
Background of the Business: Yamaha began developing FRP boats in 1960, leveraging its boat development and manufacturing technologies. Production of sailboats and fishing boats started in 1965. The company uses performance simulation and 3D CAD systems.
Current Business and Market Conditions: Yamaha is a full-spectrum marine manufacturer in Japan, offering a range of products from fishing boats to large recreational cruisers. Sales of large models (10 meters+) have been strong recently.
Production: Lists Yamaha's manufacturing companies for fishing boats, utility boats, and medium/large boats in Japan.
Diagram: Pie chart showing FY2018 domestic demand for pleasure-use boats, with Yamaha holding 40.8% and other companies 59.2%.
Diagram: Bar chart showing Yamaha Motor unit sales (units) for boats from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from pools from '15 to '18.
Marine Engines
Images: Display of various Yamaha outboard motors (F425A, F150D, F125A, F90C, F25G, F8F, F2B M-15).
Product Profile: Marine engines (outboard, stern drive, inboard) propel boats. Outboard motors are known for affordability, environmental friendliness, and ease of maintenance, used globally for leisure and fishing/transport.
Background of the Business: Yamaha released its first marine engine, the P-7 outboard, in 1960. The company has expanded its lineup, focusing on outboard motors with improved fuel efficiency and durability. Cumulative production reached 10 million units in April 2013.
Current Business and Market Conditions: Yamaha outboard motors are reliable, durable, lightweight, and compact. They range from 2 to 425 horsepower, including environmentally friendly 4-stroke models and Enduro models for emerging countries. The company also offers integrated information and control systems for boats.
Environmental Compliance: Yamaha products comply with Japan Marine Industry Association voluntary restrictions and U.S. EPA/CARB regulations.
Production: Lists Yamaha's manufacturing companies for marine engines in Japan and Thailand.
Diagram: Illustration showing the cooling structure of an outboard motor.
Diagram: Illustration of the Helm Master Boat Control System on an SR330 cruiser.
Diagram: Pie chart showing FY2018 worldwide demand for outboard motors, with Yamaha accounting for 37.3% of unit sales.
Diagram: Pie chart showing FY2018 worldwide demand and Yamaha Motor unit sales of outboard motors, with Yamaha accounting for 37.3% of unit sales.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) of outboard motors from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from marine engines from '15 to '18.
Personal Watercraft
Images: WaveRunner FX Cruiser SVHO personal watercraft, AR195 sport boat.
Product Profile: Personal watercraft (PWC) are available in stand-up (one-person) and sit-down (up to three-person) varieties. They use a jet-propulsion mechanism. Sport boats with similar propulsion are popular in North America.
Background of the Business: Yamaha launched its first product, the WaveRunner 500, in 1986. The marketing concept "A water vessel anyone can ride, with assurance and convenience" expanded marine recreation enjoyment. PWCs are popular, mainly in North America.
Current Business and Market Conditions: Yamaha PWC feature stable, streamlined hulls and compact, powerful engines. Most use 4-stroke engines and meet U.S. and Japanese environmental regulations.
Production: Lists Yamaha's manufacturing companies for PWC engines and assembly in Japan and the U.S.A.
Diagram: Pie chart showing FY2018 worldwide demand for PWC, with the U.S.A. accounting for 70.6% of demand.
Diagram: Pie chart showing FY2018 Yamaha Motor unit sales of PWC, with the U.S.A. accounting for 62.5% of unit sales.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) of PWC from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from PWC from '15 to '18.
Swimming Pools
Images: School pools, Flat pools (GRANSCINA), Children's pools, Leisure pools.
Product Profile: In Japan, demand for swimming pools includes school, children's, leisure, health/rehabilitative, competition, and renovation pools. Pools are categorized by material: FRP, metal, and concrete.
[Reference] Advantages of FRP Pools: FRP is strong, lightweight, molds easily, resistant to weathering and earthquakes, retains heat well, and has shorter construction times.
Background of the Business: Yamaha released Japan's first 100% FRP pool in 1974, leveraging its boat technologies. The company is a leading supplier of school pools and has seen strong sales of preschool pools.
Current Business and Market Conditions: Demand for new construction and renovations is increasing due to deteriorating public facilities. Pools are also used in social welfare facilities and private clubs for health improvement. Yamaha is expanding its product lineup and developing pools for overseas markets.
Production: Lists Yamaha Motor Co., Ltd. (Arai Site) in Kosai, Shizuoka, Japan.
Diagram: Pie chart showing FY2018 domestic public school pool demand by material, with FRP accounting for 53.8% and Metal 42.6%.
Diagram: Pie chart showing FY2018 domestic FRP pool demand and Yamaha Motor unit shipments, with Yamaha pools accounting for 92.5% of shipments.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from pools from '15 to '18.
All-Terrain Vehicles & Recreational Off-highway Vehicles
Images: Grizzly EPS, YXZ1000R SS, Wolverine X2 SE.
Product Profile: ATVs and ROVs are off-road vehicles for grasslands, mountains, and sandy areas. ATVs have handlebars like motorcycles; ROVs have steering wheels like automobiles. They are used for leisure, sport, and utility work.
Background of the Business: Yamaha's ATVs were developed using technologies from off-road motorcycles. Sales began in the U.S. in 1979 with the YT125. The company offers a broad lineup of ATVs and ROVs, including multi-purpose, recreational, and pure sports models.
Current Business and Market Conditions: The U.S. market accounts for over 50% of worldwide ATV demand due to its terrain and ranches. Yamaha offers utility and sports models. ROV market is also strong in the U.S. for recreation and utility use.
Production: Lists Yamaha Motor Manufacturing Corporation of America in Georgia, U.S.A.
Diagram: Pie chart showing FY2018 worldwide demand for ATVs, with the U.S.A. accounting for 53.2% of demand.
Diagram: Pie chart showing FY2018 Yamaha Motor unit sales of ATVs, with the U.S.A. accounting for 50.9% of unit sales.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) of ATVs & ROVs from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from ATVs & ROVs from '15 to '18.
Snowmobiles
Images: Sidewinder B-TX LE, VK10 Professional II, Snoscoot ES.
Product Profile: Snowmobiles use skis for direction and track belts for propulsion, serving as transportation in snowy areas and for motorsports/leisure. Applications include leisure, utility, power line maintenance, and spreading snow-melting agents.
Background of the Business: Yamaha released its first snowmobile, the SL350, in 1968. The company is the only snowmobile manufacturer (of completely built-up units) in Japan and caters to various needs.
Current Business and Market Conditions: Major markets include North America, Russia, and Scandinavia. Yamaha snowmobiles are sold in over 30 countries. There is a trend towards better environmental performance, with Yamaha pioneering 4-stroke engine models.
Production: Lists Yamaha Motor Co., Ltd. (Iwata Main Factory) in Iwata, Shizuoka, Japan.
Diagram: Pie chart showing FY2018 worldwide demand for snowmobiles, with the U.S.A. accounting for 43.1% of demand.
Diagram: Pie chart showing FY2018 Yamaha Motor unit sales of snowmobiles, with U.S.A. accounting for 19.4% of unit sales.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) of snowmobiles from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from snowmobiles from '15 to '18.
Golf Cars
Images: G30As (five-passenger model), Drive2 (two-passenger model).
Product Profile: Golf cars are popular for saving labor, transporting clubs, and improving golf rounds. Specifications include passenger capacity (1, 2, or 5), power unit (gasoline or electric), and operating system (electromagnetic guidance or manual).
Background of the Business: Yamaha began developing land cars in 1972 and golf cars in 1975. Production occurs in Japan, the U.S., and Thailand. Over one million golf cars have been produced.
Current Business and Market Conditions: Japan prefers five-passenger models; the U.S. prefers two-passenger models. Yamaha has introduced electromagnetic guidance models and quieter electric motor models.
Production: Lists Yamaha Motor Powered Products Co., Ltd. in Kakegawa, Shizuoka, Japan, and Yamaha Motor Manufacturing Corporation of America in Georgia, U.S.A.
Diagram: Pie chart showing FY2018 worldwide demand for golf cars, with North America accounting for 75.4% of demand.
Diagram: Pie chart showing FY2018 Yamaha Motor unit sales of golf cars, with North America accounting for 80.3% of unit sales.
Diagram: Bar chart showing Yamaha Motor unit sales (thousands) of golf cars from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from golf cars from '15 to '18.
Generators
Images: EF1800iS, EF5500iSDE, EF2500i.
Product Profile: Yamaha generators use small engines powered by gasoline and gas cartridges. Models range from light and compact to utility generators for construction sites. Inverter-type generators are available for precision electronic equipment. They serve as emergency power sources.
Background of the Business: Yamaha Motor released its first generator model, the ET1250, in 1973.
Current Business and Market Conditions: Needs for generators are expanding beyond business applications, requiring quieter operation, ease of use, and applicability to broader environments. Yamaha develops new 4-stroke and inverter-type models meeting strict emissions standards.
Production: Lists Yamaha Motor Powered Products Co., Ltd. (Kakegawa, Shizuoka, Japan) and Yamaha Motor Powered Products (Jiangsu) Co., Ltd. (Jiangsu, China).
Snow Blowers
Images: YS-1390AR, YSF860-B, YSF1070T-B.
Product Profile: Yamaha snow blowers are used in snowy regions of Japan for easy snow removal. Models range from compact units for home use to large models for commercial use.
Background of the Business: Yamaha released its first snow blower model, the YT665, in 1978.
Current Business and Market Conditions: Yamaha offers 15 snow blower models, primarily for residential use, catering to different snowfall amounts and conditions. The products are popular for their functions, ease of use, and durability.
Production: Lists Yamaha Motor Powered Products Co., Ltd. (Kakegawa, Shizuoka, Japan) and Yamaha Motor Powered Products (Jiangsu) Co., Ltd. (Jiangsu, China).
Electrically Power Assisted Bicycles
Images: PAS Crew Disney edition, PAS Kiss mini un, PAS With DX, PAS CITY-V, YPJ-ER, YPJ-XC.
Product Profile: Electrically power assisted bicycles (e-bikes) use a motor and battery to assist pedaling. The Yamaha PAS, launched in 1993, was the world's first. They are easy to use, convenient, and overcome drawbacks of conventional bicycles, making them accessible to all ages for commuting, shopping, and errands.
Background of the Business: Yamaha developed e-bikes in response to environmental concerns and societal challenges like aging populations. The "people-friendly, environmentally friendly" concept led to the world's first e-bike in 1993. Yamaha has driven the market through technological improvements, selling over two million units by 2016. New GREEN CORE concept drive units were developed in 2014. The YPJ brand for sports-type e-bikes was launched in 2015.
Current Business and Market Conditions: Demand for e-bikes is diversifying due to increased awareness of health, environmental issues, and transportation costs. Legal standards for e-bikes have evolved. Yamaha supplies drive units on an OEM basis in Europe, where the market is growing.
Production: Lists Yamaha Motor Electronics Co., Ltd. (Morimachi, Shizuoka, Japan) for PAS drive units.
Diagram: Graph showing Assistance Ratio as Set by Legal Standards in Japan, illustrating power ratio up to 24 km/h.
Diagram: Illustration explaining the Outline of the PAS System, showing torque sensor, speed sensor, and crank sensor.
Diagram: Pie chart showing FY2018 domestic demand and Yamaha Motor unit sales of CBU models, with Yamaha accounting for 31.6% of demand.
Diagram: Bar chart showing FY2018 Yamaha Motor unit sales of CBU models from '15 to '18.
Diagram: Bar chart showing Yamaha Motor sales from SPV business (PAS and other) from '15 to '18.
Electric Wheelchairs
Images: JW Active PLUS+ electric wheelchair, JW Swing electric assist wheelchair, JWX-1 PLUS+ electric power unit and unit mounted on wheelchair, JWX-2 electric power assist unit and unit mounted on wheelchair.
Product Profile: Wheelchairs facilitate mobility for the elderly and persons with disabilities. Yamaha's Joy Wheel (JW) series combines manual wheelchair flexibility with electric power. It includes electric power units and assembled electric wheelchairs.
- Electric Power Type - Units add electric power to manual wheelchairs, retaining portability. They include a joystick, wheels with motors, and a battery.
- Assist Type - Power assist units supplement manual wheelchair handrim turning using the Power Assist System (PAS). They include motors in wheel hubs, handrim torque sensors, and batteries. Functions like "slant control" and "assist distance control" are available.
Background of the Business: Yamaha began marketing power units for manual wheelchairs in 1995, contributing to health and social welfare. Advanced control and drive technologies offer comfortable and convenient electric wheelchairs.
Current Business and Market Conditions: In Japan, electric wheelchairs are used by persons with disabilities or rented by the elderly. Outside Japan, Yamaha supplies power units to manufacturers in the U.S., Europe, Australia, and South Korea on an OEM basis.
Production: Lists Yamaha Motor Co., Ltd. (Iwata Main Factory) in Iwata, Shizuoka, Japan.
Surface Mounters and Industrial Robots
Images: Z:LEX surface mounter, Automated optical inspection systems, Multi-axis vertically articulated robots, SCARA robots.
Product Profile: Surface mounters are industrial robots for mounting electronic components onto printed circuit boards. Yamaha offers a full lineup of industrial robots (single-axis, cartesian, SCARA, multi-axis articulated, linear conveyor modules) for manufacturing processes.
Background of the Business: Yamaha began R&D for industrial robots in 1974 to streamline motorcycle production. SCARA robots were introduced in-house in 1976, and the industrial robot business began in 1981. Surface mounters have been marketed since 1987.
Current Business and Market Conditions: Surface mounters are high-speed modular units with superior mounting speed. Yamaha holds the largest market share for general-purpose surface mounters. The company also offers chip mounting equipment and a full range of industrial robots used in automotive, electric/electronic, and food industries.
Production: Lists Yamaha Motor Co., Ltd. (Hamamatsu Robotics Base) in Hamamatsu, Shizuoka, Japan.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from robotics business (surface mounters and robots) from '15 to '18.
Automobile Engines
Images: Automobile engines, Performance dampers.
Product Profile: Yamaha Motor's automobile engines feature high revolution speeds and power, reflecting technologies acquired from motorcycle manufacturing. The Lexus LFA supercar engine is an example. The company also develops suspension systems and performance dampers, which enhance car performance and ride comfort.
Background of the Business: Yamaha Motor has amassed technologies through motorcycle development and automotive R&D. A venture with Toyota Motor Corporation for the "Toyota 2000GT" sports car in 1967 led to further collaboration. Yamaha participated in Formula One racing starting in 1989.
Production: Lists Yamaha Motor Co., Ltd. (Iwata Main Factory) for engine assembly and processing, and Yamaha Motor Hydraulic System Co., Ltd. for performance dampers.
Diagram: Bar chart showing Yamaha Motor sales (billion ¥) from automobile engines from '15 to '18.
Other Products
Parts and Accessories
Yamaha Motor sells replacement parts for its motorcycles, boats, and other products, as well as accessories like helmets and apparel.
Images: Helmet, Motorcycle, Yamaha oil can.
Pleasure-use Boat Mooring Equipment
Yamaha Motor sells equipment for marina applications, such as pontoons.
Industrial-use Unmanned Helicopters
Images: YMR-08, FAZER R, Transmitter, Test spraying at a vineyard in the United States.
Product Profile: Yamaha's industrial-use unmanned helicopters feature GPS-based speed control and altitude control systems for stable operation and flying stability. The FAZER R (released 2016) can carry a 32-liter chemical payload, making agricultural crop dusting more efficient. The YMR-08 (released March 2019) is a multi-rotor drone for agricultural crop dusting.
- Agricultural Applications - Major users include municipalities, agricultural cooperatives, and farmers. Primary application is spraying agricultural chemicals, improving efficiency and reducing labor.
- Observational and Surveying Applications - Yamaha Motor provides services for observations and surveys using unmanned helicopters.
Background of the Business: Commissioned in the early 1980s, Yamaha developed the world's first industrial-use unmanned helicopter (R-50) in 1987. The company is a leader in this business, contributing to modernization of Japanese agriculture and expanding to overseas markets.
Production: Lists Yamaha Motor Co., Ltd. (Fukuroi Factory) in Fukuroi, Shizuoka, Japan.
Water Purification Systems
Yamaha Motor manufactures and markets water purifiers to improve water quality in Africa, Southeast Asia, and other regions with limited access to potable water.
Racing Kart Engines
Yamaha Motor manufactures and sells engines for racing karts, often used as entry-level machines for four-wheel motorsports.
