Yamaha Motor Fact Book 2022
Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: HIDAKA, Yoshihiro
Capital: 86,100 million yen (as of Dec. 31, 2021)
Number of shares: Authorized: 900,000,000; Issued: 350,217,467 (as of Dec. 31, 2021)
Number of employees: Consolidated basis: 51,243; Non-consolidated basis: 10,154 (as of Dec. 31, 2021)
Group companies: Number of consolidated subsidiaries: 132 (Japan: 23, Overseas: 109); Number of non-consolidated subsidiaries accounted for by the equity method: 4; Number of non-consolidated affiliates accounted for by the equity method: 28 (as of Dec. 31, 2021)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power-assisted bicycles, boats, sailboats, personal watercraft, pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface mounters, intelligent machinery, semiconductor manufacturing equipment, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services.
Corporate Philosophy
Corporate Mission: Kando* Creating Company - Offering new excitement and a more fulfilling life for people all over the world.
Yamaha Motor strives to realize people's dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
Management Principles:
- Creating value that surpasses customer expectations: To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs. We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
- Establishing a corporate environment that fosters self-esteem: We must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.
- Fulfilling social responsibilities globally: As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.
Action Guidelines:
- Acting with Speed: Meeting change with swift and informed action
- Spirit of Challenge: Courage to set higher goals without fear of failure
- Persistence: Working with tenacity to achieve desired results, and then evaluating them
Brand Slogan
Introducing Yamaha Motor's brand slogan, "Revs your Heart".
Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.
Product Business Section
Land Mobility
Motorcycles
Product Profile: Motorcycles are used and loved by people all around the world as a practical means for commuting as well as partners for recreation and sport. Yamaha Motor caters to a wide range of needs with a diverse product lineup that includes scooters, used primarily for day-to-day mobility like commuting, shopping and commerce; motorcycles, with models suiting everything from city streets to long-distance touring; and even machines meant exclusively for closed-course competition.
Background of the Business: During World War II, Nippon Gakki Co., Ltd. (today's Yamaha Corporation) used its technology and expertise in musical instrument manufacturing to produce aircraft propellers. After the war ended, the company began searching for ways to use its propeller manufacturing facilities and equipment for peaceful enterprise, and from among several candidate industries, the company decided to enter the motorcycle business. At the time, there were already some 200 motorcycle companies active in Japan, and Nippon Gakki was among the very last to enter the market. However, the company's first motorcycle, the 125cc YA-I released in 1955, took successive debut victories in Japan's biggest motorcycle races at the time, sending a loud and clear message of its high performance and quality to dealerships and motorcyclists nationwide. Then in 1958, Yamaha Motor took its business overseas for the first time by opening an office in Mexico. "It isn't a product if it isn't world-class." As if seeking to realize founding president KAWAKAMI, Genichi's words, the company gradually built and expanded its customer base to markets in countries around the world.
Current Market Conditions (Japan): The Japanese market is broad, spanning a range of categories from recreational sport bikes with high added value to scooters for practical use. In addition, the market is unique in allowing for a license for operating motorcycles that are automatic transmission only. In recent years, large-displacement motorcycles purely for fun and highly practical 125cc scooters have been popular.
Current Market Conditions (Europe): As one would expect from the birthplace of motorcycles, they have a well-established place in European culture and daily life. Usage and
Japan Motorcycle License Types and Regulations:
Moped Class I moped Moped license 30 km/h 1 Prohibited Required Required Not required Compact two-wheeled vehicle Class II moped Limited compact license 60 km/h 2 (excluding vehicles with no rear seat) Allowed Prohibited Not required Required Regular motorcycle Regular motorcycle license Regular motorcycle license - - Allowed - - Required Light two-wheeled vehicle - - - - - - - - Large motorcycle - Large motorcycle license - - - - - Required| Displacement | Road Traffic Act designation | Road Transport Vehicle Act designation | License required | Speed limit on normal roads | Legal number of riders | Highway usage | Two-step right turn | Curbside lane usage | Vehicle inspection |
| 50cc and under | |||||||||
| Over 50cc to 125cc and under | |||||||||
| Over 125cc to 250cc and under | |||||||||
| Over 250cc to 400cc and under | |||||||||
| Over 400cc |
All-Terrain Vehicles & Recreational Off-highway Vehicles
Product Profile: All-terrain vehicles (ATVs) and recreational off-highway vehicles (ROVs) are vehicles specialized for off-road use and capable of handling all sorts of unpaved or rough terrain found in grasslands, mountain trails, sandy areas and the like. ATVs seat one rider and have a steering setup similar to a motorcycle, while ROVs are designed to fit two or more people and are steered and operated more like an automobile. Both are used in a wide range of ways, from recreation and sport to utility work on farms and ranches.
Background of the Business: Using technologies created and refined while developing and manufacturing off-road motorcycles, Yamaha launched the YT125 in 1979 as its first ATV. Since then, we have gone onto release a variety of models that answer real market needs. We also boast an extensive lineup in the ROV segment, including multi-purpose models, recreational models and pure-sport models. We are working to bolster competitiveness in overseas markets and in North America in particular.
Current Market Conditions: The U.S. market alone accounts for over 50% of worldwide ATV demand and Yamaha Motor meets the various needs of the country with a diverse range of products covering use for utility, sport and more. The United States is also the main market for ROVs and in addition to demand as a partner for outdoor recreation, there is stable demand for utility use in a variety of industries, and the market continues to grow.
Production: Yamaha Motor Manufacturing Corporation of America (Georgia, U.S.A.)
Snowmobiles
Product Profile: To move across the snow, a snowmobile uses skis at the front for steering and engine-driven track belts at the rear for propulsion. These vehicles function as a mode of transportation for people in areas with snowfall, but are also used for recreation and motorsport as well as business and utility work. In Japan, snowmobiles are used for wintertime power line maintenance, for spreading snow-melting agents on cultivated areas, for transporting fish farmed in frozen lakes and other purposes.
Background of the Business: Adapting its small-engine technologies developed for motorcycles, Yamaha Motor released the SL350 as its first snowmobile in 1968 and later launched its first model for recreational use in 1970. Since then, we have worked to answer a variety of needs as the only Japanese manufacturer of completely built-up snowmobiles.
Current Market Conditions: Yamaha snowmobiles are sold in over 30 countries worldwide, with North America, Russia and Scandinavia constituting the largest markets.
Production: Yamaha Motor Co., Ltd. (Iwata Main Factory) (Iwata, Shizuoka, Japan)
Electrically Power-Assisted Bicycles
Product Profile: Electrically power-assisted bicycles (or e-Bikes) are bicycles equipped with an electric motor and battery that send supplementary power to the rider's pedals. Yamaha pioneered this product with the 1993 release of the PAS (Power Assist System) model, the first electrically power-assisted bicycle in the world. In addition to the ease of use and convenience of a conventional bicycle, e-Bikes gained widespread acceptance thanks to effectively addressing the drawbacks of bicycles, like the difficulty of riding uphill, against the wind or with cargo. They are now used as a form of personal mobility for people of all ages for a variety of uses, from commuting to work or school and ferrying children to and from kindergarten to shopping trips and deliveries in cities. More recently, sport e-Bikes designed for hobbyists have become popular and the e-Bike market in Europe is showing growth.
Background of the Business: As awareness of societal issues like the global climate crisis and Japan's aging population grew in the 1980s, Yamaha began developing a new vehicle under the concept of "an eco-friendly and people-friendly vehicle that puts human perceptions first." We then launched the PAS in 1993 as the world's first electrically power-assisted bicycle. Since then, Yamaha has continued working to grow the customer base and expand usage possibilities by refining its products and promoting the benefits of e-Bikes to the public. In 2015, we launched the YPJ-R road bike model and followed up by adding other sport e-Bikes to the lineup. Yamaha also began exporting its drive units to bicycle makers overseas as an OEM supplier in 2013, and achieved an aggregate production of five million units in 2019.
Current Market Conditions: In addition to a larger number of users and usages, the e-Bike market is expanding domestically and internationally against the backdrop of societal developments that include a heightened awareness of health and environmental issues and changes in transportation environments. In the European market, where Germany and the Netherlands are posting particularly strong growth, demand for Yamaha drive units continues to rise each year.
Production: Yamaha Motor Electronics Co., Ltd. (Morimachi, Shizuoka, Japan)
Assistance Ratio as Set by Legal Standards in Japan:
Outline of the PAS System:
Production:
| PAS drive units | Name of company | Location |
| Yamaha Motor Electronics Co., Ltd.* | Morimachi, Shizuoka, Japan |
* Group company
Electric Wheelchairs
Product Profile: Wheelchairs facilitate the mobility of the elderly and persons with disabilities, and are broadly divided into manual and electric types. Yamaha manufactures and sells electric power units and wheels that can be after-fitted to manual wheelchairs to supplement their lightweight and flexibility with the convenience of electric power, as well as complete Yamaha-brand electric wheelchairs pre-fitted with these units. Our after-fit electric power units come in two types: electric units to convert a manual wheelchair into a fully electric one, and power-assist units that make manual wheelchairs easier to use.
Electric Type: These units preserve the benefits of manual wheelchairs while converting them to electric power. These power units can be attached to a variety of wheelchair models and use a joystick for smooth operation. We also offer complete wheelchairs that use these units.
Power-Assist Type: Adapting the technologies used for our electrically power-assisted bicycles, the electric motor supplements the user's turning of the handrims with corresponding electric power. Using the dedicated software, the assistive force to the handrims can be adjusted according to the user's physical condition and/or operating environment, such as settings to move the wheelchair forward in a straight line even on a horizontal slope or altering the length of the assisted distance for each push or pull on the wheel. A complete wheelchair fitted with this power-assist type unit is also offered.
Background of the Business: As part of contributing to the health and social welfare sector and as a response to an aging population, Yamaha Motor began limited region-based sales of power units for manual wheelchairs in 1995 (followed by nationwide sales in 1996). Since then, we have applied our proprietary control and drive technologies to create and offer electric wheelchairs that are not only comfortable and convenient for users, but also help alleviate the effort required by caregivers.
Current Market Conditions: In Japan, most electric wheelchairs are used by persons with disabilities as certified mobility aids or rented by the elderly under the country's long-term care insurance system. Outside Japan, Yamaha supplies power units to manufacturers in the United States, Europe, Australia, South Korea and other countries on an OEM basis.
Production: Yamaha Motor Co., Ltd. (Iwata Main Factory) (Iwata, Shizuoka, Japan)
Marine Products
Boats
Product Profile: Yamaha boats are used primarily for either recreation or commercial operations. For commercial boats, the lineup includes Japanese-style utility boats and fishing boats, both of which are indispensable parts of the everyday lives of fishermen. Recreational boats include our powerboats and sailboats, which are used for sport fishing, cruising and other forms of fun on the water.
Background of the Business: Right from Yamaha Motor's earliest days, we began R&D into fiber-reinforced plastic (FRP) and began producing and selling boats with FRP hulls in 1960. Then in 1965, we started production of FRP fishing boats, which until then had mostly been made of wood. To further improve performance, Yamaha develops its products using molding simulations, 3D CAD systems and other software while actively introducing new manufacturing technologies to reduce the environmental impacts of production.
Current Market Conditions: Yamaha Motor is a full-spectrum marine manufacturer, offering an expansive lineup of products across numerous categories, from the fishing and utility boats supporting marine industry to large recreational cruisers and sport fishing boats. Over the past few years, Japan's boat market has seen solid sales of larger craft of 10 meters or more, and membership in Yamaha's Sea-Style boat rental service is growing.
Production:
| Small boats, Fishing boats, utility boats | Medium-size and large boats | Name of company | Location |
| Yamaha Marine Hokkaido Manufacturing Co., Ltd.*¹ | Yakumo, Hokkaido, Japan | ||
| Yamaha Amakusa Manufacturing Co., Ltd.*¹ | Kamiamakusa, Kumamoto, Japan | ||
| YM Shido Co., Ltd. *² | Sanuki, Kagawa, Japan |
* Group company *² Contract manufacturer
Marine Engines
Product Profile: Outboard motors are used around the world especially to propel small and medium-size boats because of their excellent affordability, eco-friendliness, ease of maintenance and high space efficiency. Outboards can be found in waters all around the world; in developed markets like Europe and North America, they are primarily used for marine leisure, while they play a role in both industry and daily life in emerging markets, chiefly fishing and water-based transport/transportation.
Background of the Business: Adapting the small-engine technology garnered through its motorcycles, Yamaha Motor developed and released its first marine engine in 1960, the P-7. In the more than 60 years since, we have expanded our marine engine lineup with models suiting the myriad of applications and environments found in the various regions they are used, all under the banner of reliability. In 2019, cumulative production of Yamaha outboard motors reached 12 million units.
Current Market Conditions: Yamaha's outboard motor lineup spans small 2 horsepower models to mammoth 425 horsepower units, all emphasizing lightweight, compactness and excellent reliability and durability. Used on waters spanning the globe, eco-friendly 4-stroke models comprise most of the lineup while the rugged Enduro Series caters to the rigorous uses and environments of emerging markets. Complementing the engines is an extensive range of peripheral equipment to better enjoy the boating life, like the Yamaha Command Link Plus system for monitoring engine status and more, and the Helm Master EX boat control system that assists in maneuvering the craft. More than 90% of Yamaha outboard motors are exported out of Japan and sold in roughly 180 countries and territories, with North America as the biggest market.
Next-Generation Boat Control Systems: Yamaha has started receiving advance orders in Europe for HARMO, a new boat control platform that integrates an electric propulsion unit and a steering system. HARMO will be launched in Europe in 2022. HARMO is a fully integrated system that combines an electric motor for propulsion with a remote-control box for throttle work, a joystick for intuitive operation and other components. Aiming to offer a "smart boat" package that will deliver comfortable cruising experiences, field evaluation tests of the system are underway on the Otaru Canal in Hokkaido.
Production:
| Medium-size and large 4-stroke outboard motors and large 2-stroke outboard motors | Small and medium-size 4-stroke outboard motors and small and medium-size 2-stroke outboard motors | Small 4-stroke outboard motors and small 2-stroke outboard motors | Name of company (Factory) | Location |
| Yamaha Motor Co., Ltd. (Fukuroi South Factory) | Fukuroi, Shizuoka, Japan | |||
| Yamaha Kumamoto Products Co., Ltd.* | Yatsushiro, Kumamoto, Japan | |||
| Thai Yamaha Motor Co., Ltd.* | Thailand |
* Group company
Personal Watercraft
Product Profile: Personal watercraft (PWC) can be largely divided into either stand-up or sit-down models, and their engines provide the power to draw in water through an inlet on the bottom of the hull and propel it out the back for propulsion. Sport boats using the same jet-propulsion system are also popular, particularly in North America.
Background of the Business: In 1986, Yamaha launched its first PWC, the WaveRunner 500. The product's concept was "a vehicle anyone can ride safely and easily to enjoy the water," and was welcomed by markets as a new category expanding the range of ways for enjoying marine recreation. PWCS enjoy a large fanbase, especially in North America.
Current Market Conditions: Yamaha PWCs feature streamlined, high-stability hull designs leveraging technology from boat development, and powerful, compact and lightweight engines reflecting our motorcycle and marine engine expertise. Most Yamaha PWCs employ 4-stroke engines that clear all the Environmental Protection Agency (EPA) regulations in the United States-our main market-and the voluntary regulations stipulated by the Japan Marine Industry Association.
Production:
| Engines | Assembly | Name of company (Factory) | Location |
| Yamaha Motor Co., Ltd. (Iwata South Factory) | Iwata, Shizuoka, Japan | ||
| Yamaha Motor Manufacturing Corporation of America* | Georgia, U.S.A. | ||
| Yamaha Jet Boat Manufacturing U.S.A., Inc.* | Tennessee, U.S.A. |
* Group company
Swimming Pools
Product Profile: In Japan, swimming pools for schools and kindergartens, pools for leisure, health and rehabilitative use, competition pools as well as pool renovation work constitute the majority of demand. Besides the fiber-reinforced plastic (FRP) pools Yamaha specializes in, pools made of metal or concrete can also be found. However, in addition to a short construction time, FRP pools feature not only light weight, high strength and workability, but also excellent resistance to weathering and earthquakes and heat retaining property.
Background of the Business: Utilizing FRP molding technology and expertise accrued through boat development and manufacturing, Yamaha Motor released Japan's first commercially available all-FRP pool in 1974. Yamaha has built pools for various purposes across Japan since then and holds the top spot for shipments of school pools in Japan.
Current Market Conditions: As swimming pools at public facilities, kindergartens, nursery schools and elementary and junior high schools continue to deteriorate with age, demand for renovations to extend their usability is rising. Further, because seniors and people with disabilities can feel more at ease when doing exercises in a pool, demand among social welfare facilities and private swimming clubs for improving health is also increasing. Yamaha Motor is proactively expanding its product lineup while offering more environmentally friendly options like reuse and recycling of pools, as well as introducing new peripheral equipment and technologies. We also offer 25-meter pools and children's pools for overseas markets, primarily South Korea and other nearby Asian countries. As a leading pool company, Yamaha offers clients all-inclusive support, from planning and design to manufacturing, installation and after-sales service.
Adapting FRP Technology to Offer New Solutions: Leveraging the material advantages of FRP, such as its light weight, toughness and high degree of design freedom, together with the design and analysis expertise we have accumulated in the manufacture of pools and boats, Yamaha is adapting its FRP technology to provide new solutions. FRP is drawing attention as a substitute for concrete and other building materials in construction, such as the use of FRP slabs to sandwich the lightweight core of a park pedestrian bridge being built.
Production: Yamaha Motor Co., Ltd. (Arai Site) (Kosai, Shizuoka, Japan)
Robotics
Surface Mounters, Industrial Robots and Semiconductor Post-Processing Equipment
Product Profile: Surface mounters are industrial robots that mount electronic components onto the printed circuit boards used in various electric and electronic products, including the electrical components for smartphones and automobiles. Yamaha Motor has an expansive lineup of industrial robots that includes single-axis robots, Cartesian robots, SCARA robots and linear conveyor modules. These contribute toward automating and streamlining a variety of manufacturing processes, from transfer and supply to assembly and inspection. In 2019, Yamaha started handling semiconductor post-processing equipment such as bonding equipment and molding equipment.
Background of the Business: Yamaha Motor began research and development of industrial robots in 1974 to streamline the production of its motorcycles and improve machining precision. In 1976, we incorporated SCARA robots into our production lines and began developing products for external sale in 1981, entering the industrial robot business. In 2020, cumulative production of Yamaha surface mounters reached 50,000 units. In 2019, YAMAHA MOTOR ROBOTICS HOLDINGS CO., LTD. (YMRH) was established. Through the business integration with SHINKAWA LTD. and APIC YAMADA CORPORATION, we made a full-scale entry into the semiconductor post-processing equipment business. In the following year, 2020, YMRH became a wholly owned subsidiary of Yamaha and changed its corporate name to Yamaha Robotics Holdings Co., Ltd. (YRH) in 2021. By combining the technologies and products of each other, we are building a system that provides total solutions from semiconductor post-processing to the surface mounting process and the automation/FA area of peripheral processes.
Current Market Conditions: Yamaha surface mounters are high-speed modular units that boast superior mounting speed and accuracy. Using a "one-stop smart solution" concept, our lineup of surface mounters is capable of handling everything from high-speed high-volume production to high-mix operations requiring flexibility. Yamaha's mounting equipment offerings also include component storage systems, printers, dispensers and inspection equipment. Our single-axis robots and SCARA robots are used in a number of fields, including the automotive, electric, electronic and food industries, contributing to the automation of various manufacturing processes.
Collaborative Robot (Cobot) Development: Yamaha is currently developing cobots designed to interact with human operators. The prototype under development is capable of tasks requiring varying applications of force, such as polishing, insertion and assembly work. It also immediately detects the presence of any intruding human limbs and ceases operation, ensuring it has the high level of safety required of cobots. Demand is expected to grow in the food, pharmaceutical and cosmetics industries in particular.
Production: Yamaha Motor Co., Ltd. (Hamamatsu Robotics Base) (Hamamatsu, Shizuoka, Japan)
Industrial-use Unmanned Aircraft
Product Profile: Our industrial-use unmanned helicopters are primarily found at work in the agriculture industry. To date, they have been used for aerial crop dusting and other purposes, helping achieve labor savings and greater efficiency in farming to address pressing issues presented by a farming workforce that is shrinking and aging.
In 2019, we released the YMR-08 industrial multirotor drone, which provides maneuverability in smaller areas. In 2020, we released the YMR-08AP, which is capable of automatic navigation. We have also enhanced the safety features of our industrial-use unmanned helicopters by adding onboard obstacle detection.
In addition to the agricultural field, GPS-based automatic navigation systems allow the utilization of industrial-use unmanned aircraft in other fields such as observation, surveys and transportation.
Agricultural Applications: The principal purpose of our industrial-use unmanned aircraft is spraying agrichemicals from the air, and the main users include municipalities, agricultural cooperatives and individual producers. The uses of our aircraft in rice paddies are expanding, from primarily pest control to spraying herbicides and fertilizers. Our aircraft are also seeing increasing use in fields for other crops. We have also rolled out the spraying support software YSAP (Yamaha motor Support Agriculture Platform) as a solution for streamlining aircraft operation.
Observational and Surveying Applications: Yamaha Motor provides numerous solutions and services with its unmanned aircraft. By incorporating a GPS-based and LTE communication remote control system, or by mounting laser scanners, cameras, winches or other peripheral equipment on aircraft, we can provide services centered on the transportation of maintenance equipment and the inspection of high-voltage power lines, measuring topography and the like for forestry management, providing aerial observation for security and conducting monitoring or surveys for disaster readiness.
Background of the Business: In the early 1980s, Yamaha Motor was commissioned by a government organization to develop an unmanned helicopter for agricultural crop-dusting operations. After practicalizing the R-50 in 1987 as the world's first industrial-use unmanned helicopter, we commenced full-scale marketing of the aircraft in 1989. Since then, Yamaha has become a leader in unmanned helicopters for industrial use, and as agriculture faces a future with a smaller, graying labor force, we are contributing to the modernization of the sector by reducing labor and raising efficiency.
Production: Yamaha Motor Co., Ltd. (Fukuroi Factory) (Fukuroi, Shizuoka, Japan)
Financial Services
Sales Finance
Services Overview: To create an environment that makes it easier for dealerships to sell Yamaha Motor products as well as easier for customers to buy them, we provide financial services (retail sales finance, wholesale sales finance, leasing, insurance, etc.) to customers and dealerships through sales finance subsidiaries in the United States, Canada, Australia, France, Mexico, Brazil and other markets. Using methods in line with each region's respective business and regulatory environment through tie-ups with local partners and the like, we offer financial services that strengthen Yamaha's ties with the market.
Background of the Business: We previously provided financial services independently or together with partners in North America, Central and South America, Asia and other regions. But beginning with the establishment of our first sales finance subsidiary in Australia in 2002, we have subsequently created other sales financing group companies in several other countries, including Brazil, Canada, the United States and France.
Current Market Conditions: North America accounts for over 70% of Yamaha's entire financial services business. In the United States in particular, the financing needs of customers are highly diverse and we provide not just conventional installment payment plans, but also credit card retail finance, extended warranties on Yamaha products and other services. We consider the financial services business to be strategically important, both for strengthening ties with our customers and for securing stable earnings. Yamaha is working to expand the reach of our services to cover new market areas and business fields.
Offices:
| Country | Name of company |
| U.S.A. | Yamaha Motor Finance Corporation, U.S.A. |
| Canada | Yamaha Motor Finance Canada Ltd. |
| Australia | Yamaha Motor Finance Australia Pty Limited |
| France | Yamaha Motor Finance France S.A.S. |
| Mexico | Yamaha Motor Consorcio Mexico, S.A. de C.V. |
| Brazil | Banco Yamaha Motor do Brasil S.A. |
Others
Generators
Product Profile: Yamaha's portable generators use a small engine powered by gasoline and gas cartridges to generate electricity, and models offered include everything from light, compact generators that can be carried with one hand to utility generators for construction sites and other settings. We also provide inverter-type generators usable by computers and other precision electronic equipment. These generators play key roles as emergency power sources during outages and in disaster areas.
Background of the Business: Building on its small-engine technology, Yamaha released its first generator model, the ET1250, in 1973. Since then, the company went on to develop models with 4-stroke engines that clear both Japanese and international emissions regulations, added several inverter-type models to its offerings and filled out the lineup with other generators that meet customer needs.
Current Market Conditions: As the needs for generators have expanded beyond utility applications to recreation, disaster readiness and other uses, these products now need to be quieter, easier to operate and suitable for a broader range of operating environments in addition to offering sufficient durability, reliability and quality sustained power.
Production:
| Name of company | Location |
| Yamaha Motor Powered Products Co., Ltd.* | Kakegawa, Shizuoka, Japan |
| Yamaha Motor Powered Products (Jiangsu) Co., Ltd.* | Jiangsu, China |
* Group company
Snow Blowers
Product Profile: For areas with heavy snowfall, Yamaha's snow blowers help make snow removal an easier task. We offer a broad range of snow blower models, from compact units handy for clearing porches and walkways at home to large models suited for commercial use.
Background of the Business: Applying its small-engine technologies toward development, Yamaha Motor released its first snow blower model, the YT665, in 1978.
Current Market Conditions: Yamaha Motor offers an extensive lineup of snow blowers, allowing customers to choose a model according to the amount of snowfall, the size of the area to be cleared, the type of snow where they live, etc. The blue exterior makes a Yamaha snow blower identifiable at a glance and the functions, ease of use and durability customers praise are backed by technologies and expertise garnered from over 40 years of success in the business.
Production:
| Name of company | Location |
| Yamaha Motor Powered Products Co., Ltd.* | Kakegawa, Shizuoka, Japan |
| Yamaha Motor Powered Products (Jiangsu) Co., Ltd.* | Jiangsu, China |
* Group company
Golf Cars
Product Profile: Today, golf cars that help save labor, let golfers transport their own clubs, lighten work for caddies and encourage smoother, more enjoyable rounds of the course are becoming mainstream. Yamaha offers models in various specs based on market and consumer (golf clubs and resorts) needs, with different passenger capacities (2 or 5 seats), power units (gasoline engine or electric motor) and drive systems (electromagnetic guidance or manual).
Background of the Business: Based on a motorized passenger cart Yamaha created and used at a resort, the company developed and released its first golf car, the YG292, in 1975. As the business grew, we began production at factories in the United States and Thailand in addition to the facility in Japan, and have produced over one million golf cars to date.
Current Market Conditions: In Japan, demand is highest for five-seater models for also carrying caddies, while in the United States where golfing without caddies is common, two-seater models are popular. In 1996, we released our first electromagnetic-guided golf car model, which drives automatically by having onboard sensors trace electric cables buried underground. We then launched a more eco-friendly model with a quieter electric motor in 2000, and a new series of models in 2018 equipped with a driving support system that remembers routes. In these ways, Yamaha golf cars continue to evolve with new technologies.
Practicalizing Low-Speed Mobility Vehicles: Having brought to market a golf car capable of automated driving via electromagnetic guidance in 1996, Yamaha has long had the technical foundations for developing automated driving systems. With such vehicles becoming authorized for use on public roads in Japan in 2014 among other changes, interest in using Green Slow Mobility (GSM)* among government ministries and municipalities has grown. We are proactively developing low-speed automated vehicles based on our Land Car models, and are currently conducting field tests toward making them a means of transportation that can contribute toward solving the transit issues regions around Japan face.
*Electric vehicles that travel under 20 km/h, seat four or more passengers and are permitted for use on public roads. Japan's Ministry of Land, Infrastructure, Transport and Tourism and Ministry of the Environment are promoting their proliferation as vehicles highly convenient for running tours and as a means of transportation for the elderly.
Production:
| Name of company | Location |
| Yamaha Motor Powered Products Co., Ltd.* | Kakegawa, Shizuoka, Japan |
| Yamaha Motor Manufacturing Corporation of America* | Georgia, U.S.A. |
| Thai Yamaha Motor Co., Ltd. | Bangkok, Thailand |
* Group company
Automobile Engines
Product Profile: Automobile engines built by Yamaha Motor often feature powerful, high-revving designs like the VIO powerplant in the Lexus LFA supercar (developed jointly with Toyota Motor Corporation). Yamaha also develops and manufactures suspension systems and other products using the requisite technologies. Mounting a Yamaha Performance Damper to the chassis enhances a car's performance by creating a more comfortable, quality ride, and major Japanese manufacturers have chosen to use it on a wide range of cars. Aggregate production of the Performance Damper reached two million units in January 2020.
Background of the Business: Since its founding, Yamaha Motor has amassed various technologies through motorcycle development, but the company has a long history of R&D for automobile technologies as well. Following joint development with Toyota Motor Corporation (then known as Toyota Motor Co., Ltd.), Yamaha began manufacturing the Toyota 2000GT supercar in 1967. This spurred on the creation of a proper corporate structure for further collaborative work with automobile makers, and in 1989, Yamaha Motor began competing in Formula One, the world's premier car racing series. In these ways and more, the company continues to develop engines incorporating the latest technologies.
Electric Motor Prototype Development: Yamaha is accepting orders for developing prototype electric motors for use in automobiles and other vehicle applications, leveraging its long years of experience and keen sense for automobile engine development. By offering prototype units that achieve industry-leading levels of output density and feature a uniquely Yamaha feel, we are working to discover and pioneer new market needs.
Production:
| Engine assembly | Engine processing | Name of company (Factory) | Location |
| Yamaha Motor Co., Ltd. (Iwata Main Factory) | Iwata, Shizuoka, Japan | ||
| Yamaha Motor Co., Ltd. (Iwata Main Factory) | Iwata, Shizuoka, Japan | ||
| Yamaha Motor Hydraulic System Co., Ltd.* (Numazu Factory) | Numazu, Shizuoka, Japan |
* Group company
Other Products
Parts and Accessories
Yamaha Motor sells replacement parts, apparel and accessories for its motorcycles, boats and other products.
Pleasure Boat Mooring Equipment
Yamaha Motor sells mooring piers and other marina-related equipment.
Water Purification Systems
With the help and coordination of public and international bodies and institutions, Yamaha Motor is building and installing water purification systems in areas with limited or no access to potable water—primarily in small villages in Africa and Southeast Asia—in order to improve the quality of life.
Racing Kart Engines
We manufacture and sell engines specifically for racing karts, machines often used as the first stepping stone to higher tiers of four-wheeled motorsport.
