IKEA Family "Brugole" Program
Details valid from 20/06/2025
1. The "Brugole" Program
Bring your home ideas to life with your IKEA Family card or by logging into your IKEA Family account on IKEA.it or the Italian IKEA app. Each time you engage, you accumulate "brugole" (points) that allow you to choose and receive the "Brugole Discount Coupon" that best suits you.
2. How to Accumulate Brugole
From 03/11/2022 to 31/12/2030, use your IKEA Family card in IKEA stores in Italy, on IKEA.it, or the IKEA app to accumulate a variable number of brugole by performing the following actions:
2.a. Purchases of IKEA Products and Services
You will be awarded a variable number of brugole based on the amount spent in-store, on IKEA.it, the IKEA app, or via phone/video consultation. This applies to the entire IKEA range of furniture, home accessories (excluding IKEA Gift Cards), food products, and services, including IKEA Restaurants/Bars/Bistros and other dining areas. You earn 1 brugola for every €4 spent (or multiples thereof). For example, a spend of €22 earns 5 brugole (5 brugole x €4 = €20; the remaining €2 does not earn brugole).
Note: The amount considered is net of any discounts and vouchers applied at the time of payment, including VAT.
In-store, brugole calculation is done separately for each purchase type, even if paid on a single receipt. For example, a €100 receipt might include:
- €16 in-stock products ("Cash&Carry")
- €65 for an order placed and paid in-store ("iSOM")
- €19 for an order placed and paid in-store ("retail")
The calculation would be: €16 = 4 brugole, €65 = 16 brugole, €19 = 4 brugole, totaling 24 brugole. The total receipt value of €100 is not used for the calculation.
Always identify yourself as an IKEA Family member before payment or placing an order.
Purchase documents (receipts, orders, invoices) cannot be combined to reach the minimum threshold of €4 or its multiples.
2.b. Creating an IKEA Family Account
You will receive 5 brugole upon creating a new IKEA Family account and linking it to your IKEA Family card (subject to Terms and Conditions available at IKEA.it). This is a one-time award and cannot be transferred or combined with other accounts.
If you convert a 'Regular' IKEA.it account to an IKEA Family account, you might experience issues crediting the 5 brugole. Contact privacy.it@ikea.com for assistance.
2.c. Logging into IKEA.it or the IKEA App
You will receive 1 brugola for each login to IKEA.it or access to the IKEA app. This is awarded a maximum of once per week (Monday to Sunday).
2.d. Creating and Saving a Wishlist on IKEA.it or the IKEA App
You will receive 2 brugole for creating and saving each wishlist. This is awarded a maximum of once per week (Monday to Sunday).
2.e. Participating in an In-Store Event
You will receive 20 brugole for attending an IKEA Family event, provided you register on IKEA.it and your attendance is confirmed by IKEA staff.
2.f. Design and Furniture Consultation Service
You will receive 30 brugole after your consultation appointment is confirmed by IKEA staff. Book appointments via your IKEA Family account on IKEA.it under "Design and Furniture Consultation Service."
IKEA reserves the right to modify the list of qualifying actions, the number of brugole awarded, or the award rules, respecting the established terms. Any modifications will be communicated on IKEA.it/Family at least 15 days in advance.
Brugole are awarded within 5 days of the relevant action (purchase, login, event, etc.).
If you return products purchased with brugole (not due to a defect), the corresponding brugole will be deducted. If your brugola balance is insufficient, it may become negative.
You can check your total brugole balance in your personal area on IKEA.it or the IKEA app.
3. Converting Brugole into Discount Coupons
Once you reach the minimum number of brugole required, you can request a discount coupon through your personal area on IKEA.it or the IKEA app. The required brugole will be deducted from your balance.
Upon selecting and confirming your desired coupon, a personalized code will be displayed in your reserved area and sent via email within 24 hours. You can also find activated coupons in your IKEA account area.
IKEA may change the list of available coupons, their nature, or the brugole required, but coupons already requested before changes will be honored.
3.a. Furniture & Accessories Discount Coupons ("Buono Sconto Mobili&Accessori")
- €10 Coupon: Requires a minimum spend of €30. Costs 155 brugole.
- €25 Coupon: Requires a minimum spend of €70. Costs 365 brugole.
- €50 Coupon: Requires a minimum spend of €140. Costs 730 brugole.
Spendability conditions for these coupons are detailed in section 4.a.
3.b. Food Discount Coupons ("Buono Sconto Food")
- €4 Food Coupon (Bar/Restaurant): For use at IKEA Bars/Restaurants (or other dining areas if these are unavailable). Requires a minimum spend of €5. Costs 65 brugole.
- €15 Food Coupon (Bar/Restaurant): For use at IKEA Bars/Restaurants. Requires a minimum spend of €18. Costs 245 brugole.
- €5 Food Coupon (Packaged Food): For packaged food items. Requires a minimum spend of €15. Costs 85 brugole.
Spendability conditions for these coupons are detailed in section 4.b.
3.c. Services Discount Coupons ("Buono Sconto Servizi")
- €3 Service Coupon: For use on services listed in Appendix A. Costs 50 brugole.
- €15 Service Coupon: For use on services listed in Appendix B. Costs 220 brugole.
Spendability conditions for these coupons are detailed in section 4.c.
4. Conditions for Using Brugole Discount Coupons
General Conditions:
- In case of theft, non-use within the validity period, or product returns (e.g., Change of Idea), the coupon will not be replaced or refunded, nor will the brugole used for conversion be returned.
- Order Cancellation (not IKEA's fault): If the coupon has expired, it won't be replaced/refunded, and brugole won't be returned. If the coupon is still valid, it will be replaced with an identical one.
- Order Cancellation (IKEA's fault): If the order is regenerated, the new order will reflect the discount. If not regenerated, the used brugole will be returned.
Purchases made using discount coupons also earn new brugole.
4.a. Furniture & Accessories Discount Coupons
These coupons are usable for IKEA product purchases in Italian IKEA stores, on IKEA.it, the IKEA app, and via phone/video consultation.
Exclusions: Not valid for IKEA Gift Cards, food products, Restaurant, Bar, Bistrot, Swedish Food Market, or any other dining areas.
4.a.i. Usage in IKEA Stores in Italy
In-store Checkout: You can use one or more Furniture & Accessories coupons per purchase, provided each coupon's minimum spend threshold is met. For example, on a €100 spend, you could use a €10 coupon (min. €30) and a €25 coupon (min. €70). For delivery orders ("iSOM"), you can use one coupon per order, regardless of the order amount.
If purchasing in-stock and delivery items together, minimum spend thresholds are calculated separately for each category.
Example Receipt (€280):
- In-stock purchase (€35): Use one €10 coupon.
- 1st Delivery Order (€75): Use one €25 coupon.
- 2nd Delivery Order (€29): No coupon can be used.
- 3rd Delivery Order (€141): Use one €50 coupon.
4.a.ii. Usage on IKEA.it, IKEA App, Phone/Video Consultations
You can use one Furniture & Accessories coupon per order, regardless of the order amount.
4.b. Food Discount Coupons
One Food discount coupon can be used per purchase.
- Bar/Restaurant Coupons: Usable in IKEA stores in Italy at the Restaurant and Bar areas (or other dining areas).
- Packaged Food Coupons: Usable in IKEA stores in Italy for packaged food items.
4.c. Services Discount Coupons
One Service discount coupon can be used per service from the lists in Appendix A and B.
For delivery orders (in-store "iSOM", IKEA.it, or IKEA app), a maximum of one Service coupon can be used per order.
5. How to Use Brugole Discount Coupons
All coupons must be used according to section 4. They are for single use, do not provide change, and cannot be used for amounts less than the coupon's value.
5.a. IKEA Stores in Italy
- At Checkout: Scan the coupon code from your personal area (IKEA.it/app) along with your IKEA Family card.
- For Delivery Orders ("iSOM"): Provide the unique alphanumeric coupon code to the IKEA staff.
5.b. IKEA.it Website and IKEA App
Log in to your IKEA Family account. During checkout, enter the unique alphanumeric coupon code from your personal area or select an activated coupon.
5.c. Phone and Video Consultations
Provide the unique alphanumeric coupon code to the IKEA operator.
6. Brugole Discount Coupon Expiry
Each coupon is valid for 30 days from the date the brugole were converted. After 30 days, the coupon cannot be used or converted, and the brugole are not returned.
You can check coupon expiry dates in your personal area on IKEA.it or the IKEA app.
7. Miscellaneous
7.a. Program Modifications
IKEA reserves the right to modify, suspend, block, or terminate the "Brugole" program at any time. Any changes will be communicated on IKEA.it/Family at least 15 days in advance. Coupons already requested or credited before modifications remain valid. Temporary suspensions may extend the validity of accumulated brugole.
7.b. Cards Without an Active Account
Ensure your IKEA Family card is linked to an active account on IKEA.it to earn brugole. If not linked, you cannot accumulate points. Check your card's active status via your personal area on IKEA.it/Family. If your account is inactive, you will need to create a new one.
7.c. Non-Transferable Brugole
Brugole accumulated on one IKEA Family card cannot be transferred to another.
7.d. Brugole Validity
Brugole are valid for a maximum of 12 months from their credit date, regardless of subsequent accruals. For example, brugole credited on November 3, 2022, are valid until November 2, 2023.
7.e. Other Promotional Initiatives
IKEA may run other promotions that may not be cumulative with the "Brugole" program.
7.f. Fraudulent Behavior
IKEA may, at its discretion, refuse to award brugole or cancel accounts for fraudulent activity, leading to the loss of all accumulated brugole and related information, as per the IKEA Family card terms and conditions.
7.g. Program Expiry
Upon program expiry, unused brugole cannot be spent or converted.
Last updated: June 20, 2025
Appendix A: Services for €3 Coupon (Paragraph 3.c.i)
- 00000854: Pick-up at post offices
- 00000948: Ground floor delivery without appointment
- 10000896: Ground floor delivery
- 10000900: Delivery via Cargo Bike (light packages)
- 10000919: Furniture delivery - Circularity Corner
- 20000853: Nearby Pick-up Point
- 30000904: IKEA Locker (Milan stores only)
- 40000606: Home delivery
- 40000852: IKEA Pick-up Point
- 50000597: Delivery of light packages (up to 30kg)
- 50000856: Nearby Pick-up Point
- 50000875: IKEA Pick-up Point
- 50000899: Fast home delivery
- 60000851: Partner pick-up points
- 70000855: Pick-up Point
Last updated: December 31, 2024
Appendix B: Services for €15 Coupon (Paragraph 3.c.ii)
- 00000948: Ground floor delivery without appointment
- 10000896: Ground floor delivery
- 10000919: Furniture delivery - Circularity Corner
- 40000606: Home delivery
- 50000899: Fast home delivery
- 60000851: Partner pick-up points
Last updated: December 31, 2024