Panoramic Camera as a Marketing Tool at Ruka Ski Resort
Location: Finland
Milesight Partner: WMS WebMedia Solutions GmbH
Background
From Remote Slopes to Global Screens - A New Way to Inspire Tourism.
In Finland's Arctic Circle, where the snow never stops and the views are unforgettable, Ruka Ski Resort sought more than just surveillance-they needed a cutting-edge marketing tool to attract global visitors in real time. That tool? Milesight panoramic cameras.
Related Products:
- AI 180° Panoramic Mini Bullet Camera
- AI Motorized Pro Bullet Camera
[Image of a snowy landscape with a building]
Challenges
To showcase the full beauty of the resort and enhance the online marketing, Ruka needed a professional video surveillance camera solution that could rise to a unique set of demands:
Extreme Climate Resistance
With temperatures plummeting well below zero, the cameras had to operate reliably in arctic conditions year-round.
Panoramic Coverage & Cost Efficiency
Cameras needed to cover vast snowy landscapes with wide viewing angles, while remaining affordable enough for large-scale deployment.
Seamless Integration with Existing Live Streaming System
Integration into the existing PanoCloud platform had to be effortless-with a well-documented API and stable firmware.
Broadcast-Quality Imagery
To engage online visitors, the cameras needed more than surveillance-they had to impress with natural colors, low-light clarity, and minimal night-time noise.
Solution
With Milesight panoramic cameras, Ruka found the perfect blend of durability, performance, and marketing power:
- Operates flawlessly in sub-zero temperatures ❄️
- Ultra-wide views that beautifully capture large ski areas ⛷️
- Plug-and-play integration with PanoCloud for uninterrupted live streaming ▶️
- True-to-life, crystal-clear images day and night-ideal for public display ✨
These panoramic cameras do more than monitor-they create a real-time window into the Ruka experience, turning passive viewers into active visitors.
[Image of a camera on a pole overlooking a snowy resort]
[Image of construction equipment at night in a snowy area]
[Image of a snowy landscape with buildings and lights]
[Image of a snowy landscape with a building and lights]
[Image of a snowy landscape with a building and lights]
Results
Since deploying Milesight panoramic cameras, we've seen millions of online views and a remarkable increase in global interest. The 24/7 live streaming allows potential visitors to explore Ruka's breathtaking scenery and real-time activities from anywhere in the world. It's more than just surveillance-it's an immersive experience that inspires bookings and builds excitement before guests even arrive.
- Marketing Team, Ruka Ski Resort
Panoramic Live Streaming Boosts Online Tourism
