Bose Announces New SoundLink Plus and SoundLink Micro Speakers
Date: July 1, 2025
Introducing the SoundLink Plus Portable Speaker
Bose is expanding its acclaimed SoundLink Bluetooth speaker line with the new Bose SoundLink Plus Portable Speaker. This speaker features a rugged, ready-for-anything design, blending rich sound with portability. It is suitable for bringing the bass to gatherings or for on-the-go listening, easily fitting into a backpack or beach bag.
The SoundLink Plus is available starting today at Bose.com.au for $429 in Black and Blue Dusk. A limited-edition Citrus Yellow colorway will launch on August 25.
Key Features of SoundLink Plus:
- Audio Performance: Features a new acoustic architecture with one subwoofer, a tweeter, and four passive radiators for best-in-class sound and booming bass.
- Portability: Weighs under two kilograms and measures 231 mm wide × 99 mm high × 86 mm deep, balancing performance with true portability.
- Durability: Shock and rust resistant, water- and dustproof with an IP67 rating. Features a powder-coated steel grille with soft-touch silicone and durable housing.
- Convenience: Floats in water and includes a rugged utility nylon rope for easy carrying or clipping.
- Battery Life: Offers up to 20 hours of play time and can function as an external battery via its USB-C port for charging other devices.
Introducing the SoundLink Micro Bluetooth Speaker (2nd Gen)
Bose is also previewing a second-generation model of its popular Bose SoundLink Micro Bluetooth Speaker. This compact speaker offers surprisingly powerful yet pocketable sound.
The SoundLink Micro Bluetooth Speaker (2nd Gen) will be available for $179 in Black and Blue Dusk, with a release scheduled for later this summer.
Key Features of SoundLink Micro (2nd Gen):
- Compact Design: Measures 103 mm wide × 103 mm high × 39 mm deep.
- Sound Quality: Delivers loud, clear sound with bass, featuring a single driver and dual passive radiators.
- Durability: Built for durability with an IP67 rating, a powder-coated steel grille, and a rugged silicone exterior.
- Convenience: Includes an all-new removable fabric nylon strap for easy attachment to bags, golf carts, bikes, and more.
- Upgrades: Features USB-C charging, an extended battery life of up to 12 hours, and Bose app compatibility.
SoundLink Portfolio and Connectivity
The addition of the Plus and the next-gen Micro completes the SoundLink portfolio of Bluetooth speakers, offering a range of options with different blends of audio performance and portability. Any two speakers from the current SoundLink family (Micro 2nd Gen, Flex 2nd Gen, Plus, Max) can be paired together for amplified audio.
Pairing Modes:
- Stereo Mode: One speaker acts as the left channel, and the other as the right (requires speakers to be the same model).
- Party Mode: Both speakers play synced audio.
Bose App, Connectivity, and Codec Support:
The Bose app serves as the gateway for controlling and customizing the new SoundLink Plus and Micro speakers. It facilitates automatic firmware updates and offers additional features like EQ adjustment, programming the shortcut button (e.g., for Spotify Tap), and connecting to compatible Bose soundbars and smart speakers using Bose SimpleSync technology.
Both speakers support Bluetooth® Core 5.4 for multipoint connectivity to two source devices within a 30-foot range. They also offer Google Fast Pair for quicker pairing to Android devices.
For optimal sound quality, connection stability, and latency, both speakers support Low Complexity Sub-band Coding (SBC) and Advanced Audio Coding (AAC) codec standards. For high-definition audio, they utilize Qualcomm's aptX Adaptive codec, which automatically adapts to lossless audio quality when used with Snapdragon Sound-certified devices on Android.
About Bose Corporation
Bose Corporation, founded in 1964 by Dr. Amar Bose, is renowned for its premium audio solutions for the home, on the go, and in the car. The company is dedicated to delivering amazing sound experiences through innovation. Bose employees are committed to the belief that sound is the most powerful force on earth, capable of transforming, transporting, and making people feel alive. For 60 years, this belief has driven Bose to create iconic products that change the way people listen to music.
