Document Overview
This document summarizes the key points from the Porsche Press & Analyst Call for H1 2025. It outlines Porsche's strategic direction, product development, and market approach, emphasizing the company's commitment to innovation, sustainability, and the iconic Porsche brand experience.
Key Themes
- Strategy 2030: Adapting to new situations with flexibility, focusing on customer, product, sustainability, and transformation.
- Product Portfolio: Balancing combustion engines, plug-in hybrids, and purely electric vehicles into the 2030s.
- Market Focus: Strong development in the electric vehicle market, particularly in Europe, with a focus on models like the Taycan and Macan.
- Brand Experience: Elevating the customer journey through desirability, individualization, and special editions.
- Financial Resilience: Strategic realignment measures to strengthen profitability and financial resilience.
Porsche's Commitment
Porsche continues to build on its foundation of an iconic brand, resilient performance, sustainable luxury, and a performance culture. The company is dedicated to providing desirable products and exceptional customer experiences, reinforcing its position in the global automotive market.
Further Information
For more details, please refer to the official Porsche AG communications.
