This document provides an overview of Porsche AG's performance and strategic direction for the first half of 2025. It details the company's financial results, ongoing strategic realignments, product development, and future outlook, emphasizing resilience and long-term growth.
Key Focus Areas
- Strategic Realignment: Updates on Strategy 2030, the "Road to 20" program, and measures to enhance financial resilience and profitability amidst global economic and geopolitical challenges.
- Product Portfolio & Electrification: Insights into the balanced offering of combustion engines (ICE), plug-in hybrids (PHEV), and battery electric vehicles (BEV), including the development of the BEV market and individualization strategies.
- Financial Performance: Detailed review of H1 2025 financial results, including revenue, operating profit, automotive performance, and key financial indicators, alongside the adjusted financial outlook for 2025.
- Brand and Customer Experience: Focus on strengthening the Porsche brand, enhancing customer loyalty, and elevating the individualization experience through various offerings.
- Market Dynamics: Analysis of performance across key regions like Europe, North America, and China, and the impact of market conditions on sales and strategy.
The presentation highlights Porsche's commitment to adapting its strategy for flexibility and long-term success, balancing its traditional strengths with the transition to new technologies.
