IKEA x Off-White: The MARKERAD Limited Edition Series
Art can be more than just a collectible; it can transform into practical furniture and home decor, adding personality and charm to your living space. Following the successful launch of the "KEEP OFF" rug in May, IKEA and Off-White founder and designer Virgil Abloh present the "MARKERAD" collection. This comprehensive collaboration features 15 limited-edition furniture and decor items, including shopping bags, sofa beds, storage cabinets, textiles, toolkits, mirrors, clocks, and lamps.
The purchase of these collaborative products requires online registration for a lottery. Registration opens on November 1st at 2:00 PM. Winners will need to complete their purchase at a physical store. For detailed purchasing procedures, please refer to the event webpage: https://reurl.cc/qDVvpy.
Why collaborate with Off-White? IKEA's Creative Leader for MARKERAD, Henrik Most, stated that IKEA always aims to spark new ideas through collaborations with creators. He believes that trendy art should not be distant or unattainable, but rather accessible. This collaboration aims to spread art within a more familiar context, allowing everyone to enjoy these creative and beautiful art pieces without a high cost.
The original concept for the MARKERAD series was to address the basic living needs of millennials leaving home for the first time. While functionality is fundamental, the goal was to add emotional value and connection to the products. Virgil Abloh explained, "The spirit of this collection is to add an artistic touch to understated, everyday objects. You can hang art on the wall, or bring that artistic vibe to chairs, tables, and rugs. The key is to highlight the subtle, often overlooked everyday symbols." For example, adding a doorstop to one of the legs of a standard dining chair creates a distinctly different piece.
Collection Highlights:
IKEA x Off-White "MARKERAD" Collection Launch in Taiwan
The entire MARKERAD series will be available in limited quantities in Taiwan. Online registration for the lottery begins on November 1st. The collection includes pieces designed by Virgil Abloh, featuring his signature "quotes" and production year markings. These elements add an artistic touch to simple items and convey subtle messages with a hint of irony and humor.
The iconic FRAKTA shopping bag, known for its distinctive "look," was reinterpreted by Virgil Abloh as a sculpture. The IKEA MARKERAD shopping bag retains the classic FRAKTA silhouette but is reimagined in a soft, durable recycled paper material, embodying both environmental consciousness and design innovation, aligning with IKEA's commitment to sustainability.
A standout piece is the oversized IKEA receipt rug. Inspired by the IKEA receipt itself, which Virgil Abloh considers a trademark, the rug features a realistic, life-size replica of the receipt, turning a brand element into a contemporary art piece. It serves as a striking floor covering or wall hanging, embodying the story IKEA represents.
Product Details:
- MARKERAD Chair (Product No: 604.515.13) - Made of birch. Price: $3,990. Features a unique design where one leg is fitted with a doorstop, creating a distinct piece and showcasing Virgil Abloh's signature design humor.
- MARKERAD Recycled Tote Bag - Large (Product No: 204.515.10) - 79 liters, natural color. Price: $490. Retains the classic FRAKTA silhouette but is made from soft, durable recycled paper, with the word "SCULPTURE" printed on it, challenging the perception of everyday items.
- MARKERAD Recycled Tote Bag - Medium (Product No: 704.558.22) - 33 liters, natural color. Price: $390. Similar to the large version, it uses recycled paper and features "SCULPTURE" text for a unique artistic statement.
- MARKERAD Clock (Product No: 904.515.35) - Diameter 42cm, white. Price: $699. A 3D-printed clock with a minimalist white design, featuring the word "TEMPORARY" in white text, highlighting the contrast and conflict of time.
- MARKERAD Backlit Picture Frame (Product No: 404.546.59) - 53x77 cm. Price: $2,690. This piece blurs the lines between function and art, with the backlit Mona Lisa image paying homage to Leonardo da Vinci's classic work.
- MARKERAD Rug - Short Pile (Product No: 804.347.54) - 90x200cm, $2,990. The IKEA receipt itself is a recognizable object. Virgil Abloh transformed it into a work of art, serving as a rug or tapestry that fully embodies IKEA's distinctive style.
- MARKERAD Glass Cabinet (Product No: 504.515.23) - 80x80cm, pine wood. Price: $7,990. Virgil Abloh stated that storage items can reflect your personality rather than just hiding things. This glass cabinet is perfect for displaying your treasures.
- MARKERAD Daybed Frame (Product No: 304.515.19) - 80x200cm, pine wood. Price: $6,990.
- MARKERAD Daybed Cover Set (Product No: 704.515.17) - 80x200cm, beige. Price: $3,990. Made from cotton sourced from more sustainable practices, including recycled cotton and cotton grown with less water, fewer chemicals, and fewer pesticides.
- MARKERAD Table (Product No: 204.515.29) - 170x75cm, birch wood. Price: $8,990. A simple and versatile design that is lightweight and easy to assemble. The wedge mortise joints allow each table leg to slot securely into place without any tools.
- MARKERAD Mirror (Product No: 004.515.25) - 76x187cm, pine wood. Price: $5,980. The intentionally designed crack on the upper left corner creates a visual distortion on the smooth, flat surface, subverting conventional perceptions and adding a design element.
- MARKERAD Tool Kit (17 pieces) (Product No: 404.515.33) - Orange. Price: $399. An essential toolkit for home use, featuring a bright orange color and a stylish case to add flair to everyday life.
- MARKERAD Pillowcase Set (Product No: 104.547.88) - Pillowcase: 50x80cm/grey, Duvet cover: 150x200cm/grey. Price: $990. Made from cotton sourced from more sustainable practices, including recycled cotton and cotton grown with less water, fewer chemicals, and fewer pesticides. The minimalist design is complemented by a striking orange label, making it quite eye-catching.
- MARKERAD Cushion Cover (Product No: 604.555.11) - 40x65cm, beige. Price: $299. Made from cotton sourced from more sustainable practices, including recycled cotton and cotton grown with less water, fewer chemicals, and fewer pesticides. The minimalist design is enhanced by a prominent orange label, making it very appealing.
- MARKERAD "Wet Grass" Rug (Product No: 404.347.51) - 133x195cm, green. Price: $5,990. This green rug features the cautionary text "WET GRASS," a signature playful and ironic touch from Virgil Abloh, which also easily connects with people.
The MARKERAD series consists of 15 limited-edition items available through an online registration lottery. Registration is open from November 1st to November 10th via the event webpage. Consumers must be registered IKEA Family members and select their preferred store and items during registration. The first wave of winners will receive electronic purchase vouchers via SMS on November 17th. Winners must complete their purchase at the selected store between November 18th and 19th. If any winners forfeit their purchase, a second wave of notifications will be sent on November 24th, with purchases to be made between November 25th and 26th. For more details on the event, please visit the event webpage (https://reurl.cc/qDVvpy). Detailed product information will be available on the official IKEA website starting November 1st at 2:00 PM.
