Guidelines for Listing New Products

This document provides guidance on compliance when listing new products on Amazon.

• Regulations on providing compliance certification when listing products on Amazon
• Procedure for submitting compliance documents for new listings
• Helpful resources

1. Regulations on Providing Compliance Certification When Listing Products on Amazon

Amazon is committed to providing customers with safe and reliable products. Therefore, Amazon requires all products listed to be absolutely safe, posing no risk to life, health, or property.

When listing products on Amazon, sellers must fully comply with all applicable laws, current standards, and Amazon's policies regarding products and listings. Sellers must provide sufficient documentation to prove that their products meet safety standards and Amazon's compliance regulations.

Effective September 30, 2024: If Amazon requests product compliance documents, these must be submitted and approved before you can list the product.

This new regulation does not change existing compliance requirements or affect products already being sold. Amazon reserves the right to request additional information to verify product safety and compliance at any time.

2. Procedure for Submitting Compliance Documents for New Listings

Scenario 1: Providing compliance documents when listing a new product.

On the Seller Central portal, navigate to Seller Central, then select Products, and then Add a Product. You can list products by category, by keyword, by product image, or by using a product template.

Sellers can choose the most convenient way to start listing their products.

Scenario 2: Providing compliance documents after a product has been successfully listed.

Step 1: In Seller Central, navigate to Inventory > Manage Inventory.

Step 2: Filter products with the status “Inactive” under Product Listing Status.

Step 3: Click on “Review listing violations” in the “Listing Status” column for the product you need to edit. The system will display a dashboard with action guidance.

Description of the product listing status:

• ASIN: [Product ASIN]
• SKU: [Product SKU]
• Product Type: SKIN_MOISTURIZER
• Listing Status: Inactive

Details of the product:

• Price: $10.00 USD
• Minimum Price: $10.00 USD

Note: To sell this product on the Amazon store, please refer to the Amazon policy at https://sellercentral.amazon.com/help/hub/reference/external/G551

Edit Listing

Step 4: Follow the instructions provided in the system to resolve compliance issues and resubmit your listing.

If you are listing a product that requires specific certifications, you can select “Request Lab Service” to obtain the necessary documents. The system will display a list of accredited laboratories and suggest the nearest one.

If you need to file a complaint or appeal, you can select the relevant option, such as “Request Appeal”.

Request Compliance Status

Approval Status:

• You can choose: [Submit Request]
• [Request Lab Service]
• [Request Appeal]

Laboratory Services for your documents

You can now request necessary documents directly from laboratories.

1. No requests have been created yet.

Create Lab Service Request

Issues: Skin Lightening

Documents:

• Supplier/Factory Location: Canada, China, India, USA
• Closest Location: [Select Location]

Update Contact Information: Before submitting a request, ensure your contact information is accurate and updated in Seller Central, as this is crucial for laboratories to establish communication with you.

Disclaimer: Please note that Amazon provides this information solely as a support resource. If you choose to use a service provider, you will enter into a direct contract with that provider, and they will render services according to your specifications. Amazon does not endorse any service provider or their services.

3. Reference Materials

Sellers can find the latest policy updates at:

• Help Page for Listing Products with Compliance Requirements
• Help Page for Submitting Compliance Documents or Appealing Document Requirements

Additionally, sellers can refer to the following resources for the latest information on selling on Amazon:

• Basic Resources: Amazon Seller Academy for New Sellers
• YouTube Channel: Amazon Global Selling Vietnam
• In-depth Resources: Seller Academy on Seller Central