Commitment to Society and Environment
Mitsubishi Motors Corporation (MMC) outlines its dedication to social responsibility and environmental stewardship in its 2011 Social and Environmental Report. The document details the company's corporate philosophy, emphasizing driving pleasure, safety, and customer satisfaction.
Key initiatives include:
- Corporate Citizenship Activities (STEP program: Support for next generation, Traffic safety, Environmental preservation, Community participation)
- Human Resources Development through programs like the "Manufacturing Skills Dojo"
- CSR Promotion and adherence to business ethics
Advancing Electric Vehicle Technology
The report highlights Mitsubishi Motors' significant progress in electric vehicle (EV) technology, particularly with the i-MiEV. It details the global rollout of the i-MiEV, its use in environmental projects like the "CO2-Free Island Development" on Yakushima, and its potential as an emergency power source.
Future plans include expanding the EV lineup and enhancing charging infrastructure through collaborations like the CHAdeMO Association.
Business Strategy and Disaster Response
Mitsubishi Motors' mid-term business plan, "Jump 2013," focuses on growth in emerging markets and addressing global environmental consciousness. The report also addresses the company's response to the Great East Japan Earthquake, including providing i-MiEVs for relief efforts, donations, and employee volunteer activities.
