Heap How to Create Behavioral Personas Instruction Manual
Learn how to create effective behavioral personas with this guide. Designed for those already well-versed in data-driven practices, this guide provides an iterative approach to identifying key personas based on user behavior. With a brainstorming session, creation of key user personas, and use of the provided worksheet, you can hone and improve your understanding of your product and site users. Ideal for businesses seeking to better understand their customer base.