Sony Trade-Up Event
Limited Time Offer: 6/30/2025 – 9/30/2025
Trade-in any working interchangeable lens camera and/or lens from any brand and receive* up to $1,000 IN PURCHASE CREDIT when you apply your trade-in value towards the purchase of Eligible Products**.
Eligible Products for Trade-Up Event
| Category | Eligible Products | Model # | Retail Price | Trade-in Bonus Credit | Sale Price |
|---|---|---|---|---|---|
| CAMERAS | α9 III Camera Body | ILCE9M3B | $6,39999 | $500 | $5,89999 |
| α1 Camera Body | ILCE1B | $5,89999 | $500 | $5,39999 | |
| α7R V Camera Body | ILCE7RM5/B | $4,19999 | $1,000 | $3,19999 | |
| α7CR Camera Body - All Colors | ILCE7CR | $3,19999 | $300 | $2,89999 | |
| α7S III Camera Body | ILCE7SM3/B | $3,79999 | $300 | $3,49999 | |
| α7 IV Camera Body + 28-70mm Zoom Lens | ILCE7M4K/B | $2,89999 | $300 | $2,59999 | |
| α7 IV Camera Body | ILCE7M4/B | $2,69999 | $300 | $2,39999 | |
| α7C II Camera Body - All Colors | ILCE7CM2 | $2,39999 | $200 | $2,19999 | |
| ZV-E1 Camera Body - All Colors | ILCZVE1 | $2,39999 | $300 | $2,09999 | |
| ZV-E1 Camera + 28-60mm Zoom Lens - All Colors | ILCZVE1L | $2,69999 | $300 | $2,39999 | |
| Cinema Line FX6 Kit + 24-105 Zoom Lens | ILMEFX6VK | $7,79999 | $800 | $6,99999 | |
| Cinema Line FX6 Camera | ILMEFX6V | $6,49999 | $700 | $5,79999 | |
| Cinema Line FX3 Camera | ILMEFX3A | $4,09999 | $300 | $3,79999 | |
| LENSES | FE 16-35mm F2.8 GM II | SEL1635GM2 | $2,49999 | $300 | $2,19999 |
| FE 24-70mm F2.8 GM II | SEL2470GM2 | $2,44999 | $300 | $2,14999 | |
| FE 70-200mm F2.8 GM OSS II | SEL70200GM2 | $2,99999 | $300 | $2,69999 | |
| FE 300mm F2.8 GM OSS | SEL300F28GM | $6,49999 | $300 | $6,19999 | |
| FE 16-35mm F2.8 GM | SEL1635GM | $2,04999 | $200 | $1,84999 | |
| FE 24-70mm F2.8 GM | SEL2470GM | $1,79999 | $200 | $1,59999 | |
| FE 70-200mm F2.8 GM OSS | SEL70200GM | $2,14999 | $200 | $1,94999 | |
| FE 100-400mm F4.5-5.6 GM OSS | SEL100400GM | $2,69999 | $200 | $2,49999 | |
| FE 200-600mm F5.6-6.3 G OSS | SEL200600G | $2,09999 | $200 | $1,89999 | |
| FE 24mm F1.4 GM | SEL24F14GM | $1,49999 | $200 | $1,29999 | |
| FE 35mm F1.4 GM | SEL35F14GM | $1,49999 | $200 | $1,29999 | |
| FE 50mm F1.2 GM | SEL50F12GM | $2,14999 | $200 | $1,94999 | |
| FE 50mm F1.4 GM | SEL50F14GM | $1,39999 | $200 | $1,19999 | |
| FE 85mm F1.4 GM II | SEL85F14GM2 | $1,94999 | $300 | $1,64999 | |
| FE 85mm F1.4 GM | SEL85F14GM | $1,39999 | $200 | $1,19999 |
Important Notes:
- Not Stackable with Instant Rebates and Bundles.
- For more information: https://alphauniverse.com/promos/trade-in-trade-up
- Sony Authorized Retailers determine participation in the Trade-In Trade-Up program and its timeframe (06/30/2025 – 9/30/2025).
- The offer includes up to a $500 credit towards the purchase of each Eligible Product during the Promotion Period.
- Participating retailers will add a discount to the purchase receipt for every eligible trade-in of a working digital or film interchangeable lens camera or lens for each purchase of an Eligible Product.
- The Trade-In amount may vary by retailer based on condition and age of the trade-in item.
- The discount is not a cash equivalent and is forfeited if the new Eligible Product is returned.
- The traded-in product must be surrendered at the time of trade-in.
- Multiple Trade-In discounts cannot be combined for a single item purchase.
©2025 Sony Electronics Inc. All rights reserved. Sony, its logo, and the Sony Alpha logo are trademarks of Sony Corporation. Prices and offers are non-redeemable for cash, non-transferable, and may not be combinable with other offers/discounts. Offer valid on in-stock items only. No substitutions or rain checks issued. Other restrictions may apply. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices, and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photographic, typographic, or system errors.
