Introduction

Since Tesla's founding, each iteration of its master plan has focused on the core objective: to deliver unconstrained sustainability without compromise. Humans are toolmakers, and at Tesla, the company manufactures physical products at scale and at a low cost with the goal of making life better for everyone. As the influence and impact of artificial intelligence (AI) technology increases, the mission set forth in Master Plan Part IV should come as no surprise.

This next chapter in Tesla's story aims to help create a world that has only just begun to be imagined, doing so at a scale yet to be seen. Tesla is building the products and services that bring AI into the physical world. The company has been working tirelessly for nearly two decades to create the foundation for this technological renaissance through the development of electric vehicles, energy products, and humanoid robots. Now, Tesla is combining its manufacturing capabilities with its autonomous prowess to deliver new products and services that will accelerate global prosperity and human thriving, driven by economic growth shared by all. By unifying its hardware and software at scale, Tesla is creating a safer, cleaner, and more enjoyable world. This is sustainable abundance.

Master Plans Overview

Tesla's strategic roadmap has evolved over time:

• Master Plan Part I (2006): Electrifying Transport.
• Master Plan Part II (2016): Integrating Clean Energy Generation and Storage.
• Master Plan Part III (2023): Accelerating a Sustainable Energy Economy.
• Master Plan Part IV (2025): Sustainable Abundance.

Illustration Description: An overview of Tesla's master plans and the vision for Master Plan Part IV. Early plans focused on electric vehicles and charging infrastructure, followed by clean energy generation and storage. Master Plan Part III accelerated the sustainable energy economy. Master Plan Part IV, envisioned for 2025, focuses on 'Sustainable Abundance'. A detailed diagram illustrates the integrated ecosystem for Master Plan Part IV, featuring a large Tesla manufacturing facility with sections for 'Manufacturing', 'Trucking', and 'AI Compute'. Adjacent systems include a 'Charging Network', 'Solar' power generation, 'Home Battery' and 'Industrial Battery' storage, 'Home Charging' stations, 'Electric Vehicles', 'Robotaxis', and 'Bot' units. This visual represents the comprehensive integration of products and services designed to achieve sustainable abundance.

Guiding Principles

Growth is infinite.

Growth in one area does not require decline in another. Shortages in resources can be remedied by improved technology, greater innovation, and new ideas. The technologies that enabled powering machines led to industrial revolutions, widening the economic landscape and creating more opportunities. Groundbreaking inventions like the semiconductor and the internet have expanded social and economic opportunities across all aspects of human experience, from job creation to enhanced access to information and deeper interpersonal connections. Tesla's desire to push beyond perceived limits fosters the growth needed for truly sustainable abundance.

Innovation removes constraints.

For centuries, humanity's primary mode of transportation was the horse. Over the last fifty-plus years, cars with internal combustion engines powered by fossil fuels became standard. The idea of producing batteries affordably and at a scale large enough to pivot the transportation industry away from fossil fuels seemed improbable until Tesla pioneered the way. Through continued innovation, Tesla has overcome the technological constraints of battery development and built an industry powered by renewable resources.

Technology solves tangible problems.

The products and services emerging from the acceleration toward sustainable abundance will advance humanity by solving real-world problems. Tesla builds each product more efficiently and sustainably than the last. Solar energy generation and large-scale battery storage are increasing the availability and reliability of clean electricity affordably and sustainably. Autonomous vehicles have the capacity to dramatically improve the affordability, availability, and safety of transportation, reducing pollution in dense global cities. The Optimus autonomous humanoid robot is changing the perception and capability of labor; jobs that are monotonous or dangerous can now be accomplished by other means, giving people back more time to pursue their interests.

Manufacturing Evolution and Robotics

Illustration Description: A Tesla Bot is depicted in a factory setting, precisely handling a tray of small, red components. The robot's advanced articulation and mechanical detail highlight its role in sophisticated manufacturing processes.

Factory Diagrams:

• Fremont Factory (2010) for Model 3: This diagram illustrates the production line sequence, including 'Stamping', 'Body in White (Welding)', 'General Assembly', and 'Paint Shop'.
• Gigafactory Shanghai (2018) for Model 3: This diagram shows a similar production line sequence for Model 3, comprising 'Stamping', 'Body in White (Welding)', 'General Assembly', and 'Paint Shop'.

Guiding Principles (cont'd)

Autonomy must benefit all of humanity.

The tools Tesla creates help advance human prosperity. The development and use of autonomy, and the new capabilities it enables, are guided by its ability to enhance the human condition, making daily life better and safer for all people through autonomous technology.

Greater access drives greater growth.

Making technologically advanced products affordable and available at scale is essential for building a flourishing and unconstrained society. This democratizes society and raises everyone's quality of life. Meritocracy is characterized by creating opportunities that enable individuals to use their skills to accomplish their goals. Everyone deserves access to these opportunities, and technological growth helps ensure that each person can maximize their most limited resource: time.

Illustration Description: Two lifestyle images depict the integration of technology and robots into daily life. One shows a family in a modern living room interacting with technology and a robot, suggesting enhanced home life. The second image portrays people socializing outdoors in a contemporary setting, with a Tesla Bot present, illustrating robots integrated into social and domestic environments.

Accelerating the World's Transition to Sustainable Abundance

This challenge is significant and requires tireless, exquisite execution. While some may perceive it as impossible, and others may highlight obstacles, overcoming it will demonstrate that what was once thought impossible is indeed achievable. The ultimate goal is to create a sustainable and truly abundant future for generations to come.

"All worthwhile journeys are long. And they all begin with a first step."

Tesla's journey began with the Roadster, using profits to fund the development and production of more affordable products like the Model S and Model X. This process was repeated, leading to the Model 3 and Model Y, and onward. This evolution involved many steps, each win building momentum. This momentum enabled the creation of a fully integrated ecosystem of sustainable products, spanning transport, energy generation, battery storage, and robotics. Today, Tesla is on the cusp of a revolutionary period primed for unprecedented growth. This leap forward for Tesla and humanity involves developing tools that will redefine the fundamental building blocks of labor, mobility, and energy at scale for all, creating the world of sustainable abundance that has been dreamed of.