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How SAP Scaled Personalization and Transformed Email Marketing Operations

Overview

SAP, a global leader in enterprise software, sought to modernize its email marketing engine. Facing production bottlenecks and disconnected workflows, SAP partnered with Knak to implement a scalable, intelligent solution.

This collaboration enabled dynamic personalization at scale, significantly reducing time-to-market and future-proofing SAP's marketing operations.

Key Achievements

Reduced time to approval by up to 60%.
Decreased email build time by 20-50%.
Consolidated over 220 Marketo programs down to 38.
Streamlined collaboration and approval cycles to minutes.

The Partnership

By leveraging Knak's no-code email creation platform and its integration with SAP's Marketo ecosystem, SAP achieved a strategic redesign of its email marketing processes, enhancing personalization and operational efficiency.

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