The IKEA Life at Home Report 2024 delves into the crucial topic of enjoyment and its significance for a better life at home. This comprehensive research explores how individuals find, experience, and cultivate joy within their living spaces, especially in a world marked by change and uncertainty.
Based on extensive global research, including surveys and home ethnographies, the report highlights that while enjoyment is a fundamental need, over a third of people globally struggle to experience it sufficiently at home.
Key themes explored include:
- Feeling Good: Redefining home health and wellbeing.
- Having Fun: Rediscovering the power of playfulness and hobbies.
- Building Vibes: Personalizing spaces to reflect identity and foster belonging.
- Making Connections: Strengthening relationships within the home and community.
IKEA's mission is to improve everyday life, and this report offers insights and actionable perspectives to help more people pursue, discover, and maintain a more joyful life at home.
