The IKEA Life at Home Report 2024 explores the vital role of enjoyment in creating a better life at home. Amidst global challenges and rapid changes, this comprehensive research investigates how individuals find, experience, and cultivate joy within their living spaces.
Based on extensive quantitative, qualitative, and trend research involving over 38,000 participants across 39 countries, the report highlights key drivers and barriers to home enjoyment. It introduces the 'Eight Needs Framework', a model developed over 11 years to understand the emotional and functional needs that contribute to a fulfilling home life.
The report is structured around four key themes:
- Feeling Good: Examining the evolving concepts of health and wellbeing at home.
- Having Fun: Rediscovering playfulness, hobbies, and creative pursuits.
- Building Vibes: Personalizing living spaces to reflect identity and create a sanctuary.
- Making Connections: Nurturing relationships within the home and broader community.
By understanding these elements, IKEA aims to help people create more joyful and resilient homes, offering practical insights and encouraging intentional choices that enhance everyday life.
