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2012 Mazda3: SKYACTIV TECHNOLOGY Launch

Mazda introduces an automotive revolution with SKYACTIV® TECHNOLOGY, a suite of innovative features designed to redefine driving. This manual equips dealers to communicate this significant advancement, embodying Mazda's philosophy: "If it's not worth driving, it's not worth building."

Revolutionary Technology

Responding to global demands, Mazda has reimagined the automobile. SKYACTIV® TECHNOLOGY integrates new engines, transmissions, chassis, and bodies to achieve a perfect harmony of performance and efficiency.

SKYACTIV®-G: Gasoline engine with diesel-like efficiency.
SKYACTIV®-DRIVE: Automatic transmission for enhanced fuel economy and responsiveness.
SKYACTIV®-MT: Lightweight manual transmission with crisp shifting.
SKYACTIV®-BODY & CHASSIS: Lighter, stronger structures for improved agility and safety.

The 2012 Mazda3

The 2012 Mazda3 is the first vehicle to showcase SKYACTIV® TECHNOLOGY, delivering up to 40 mpg highway while retaining Mazda's signature driving dynamics. This guide covers product strategy, marketing, and dealer support for a successful launch.

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