FIRE SAFETY THAT DOES MORE

NOTIFIER has been working, innovating, listening, and collaborating to meet the needs of its customers and exceed industry expectations. Thank you for your valued input and dedicated partnership.

NOTIFIER is excited to announce the next generation of life safety systems: the NOTIFIER INSPIRE™ panel series and the game-changing NOTIFIER Self-Test series of detectors, both designed to elevate fire and life safety.

Empowered by Honeywell's Connected Life Safety Services (CLSS) software, NOTIFIER INSPIRE™ and NOTIFIER Self-Test minimize disruptions, maximize remote capabilities, and ensure full compliance, helping make customers' buildings safer and more protected.

As valued partners, NOTIFIER encourages you to help spread the word about these new connected systems. This digital marketing help guide provides tips, tricks, and recommendations on how to bring NOTIFIER INSPIRE™, NOTIFIER Self-Test, and Connected Life Safety Services (CLSS) to market cohesively.

Demand Generation

Getting end users in the game

End User Landing Page: Your one-stop shop for marketing content including blogs, videos, and brochures. Access it here.

Audience Targeting

Getting end users in the game

Below is an example of the audience targeting NOTIFIER is using on LinkedIn and Twitter for Phase 1 of its campaign. Use this as a reference when planning your campaigns.

Locations:

United States

Job Titles:

Health and Safety Manager, Safety Manager, Chief Technology Officer, Chief Innovation Officer, Safety Compliance Manager, Director of Facilities, Head of Environment, Health and Safety, Operations Manager, Chief Compliance Officer, Superintendent, Facilities Manager, Head of Operations, Director of Operations

Member Skills:

Fire Protection Engineering, Fire Safety Management, Fire Protection, Regulatory Compliance, Facility Management (FM), Fire Safety, Life Safety, NFPA, Safety Management Systems, Workplace Safety, Building Management

Lookalike Accounts:

@NFPA, @NFPATraining, @FireBooks, @fireengineering, @IAFC, @wsfpco, @GA_DOI, @NFSAorg, @ansidotorg, @AFAA_, @IAFSS

Keywords:

nfpa, fire engineering, fire system, fire suppression, fire protection systems

Social Assets

Help us spread the word

NOTIFIER is rolling out its social advertising plan in 'batched' phases. Phase 1 focuses on the integrated NOTIFIER solution: NOTIFIER Self-Test, NOTIFIER INSPIRE, and CLSS.

Get 'social' with NOTIFIER using both an organic and paid approach.

• Organic: Posting about these solutions natively on your LinkedIn/Twitter account for your connections and followers.
• Paid social: Applying advertising dollars behind posts on LinkedIn/Twitter to target a specific audience and drive them to get more information (a landing page). Co-op funds (100% reimbursable) can be used for paid social (see slide 11).

The batches in phase 1 will progress as follows:

• Batch 1 - Integrated Solution (included here)
• Batch 2 - NOTIFIER Self-Test
• Batch 3 - NOTFIER INSPIRE
• Batch 4 - CLSS
• Batch 5 - Top performing assets from each phase

Note: The assets in this guide are focused on Batch 1 / Phase 1 only. NOTIFIER will provide additional assets as they become available.

Social Assets

Help us spread the word

These assets can be found on the NOTIFIER.com resource page. They are sized for both LinkedIn and Twitter. See slide 6 for suggested social copy and slide 7 for tips on how to post.

Social Assets

Suggested Social Copy – Integrated Solution

• Be the first to discover how NOTIFIER's new technologies can help you save time, limit disruptions, and drive efficiency. LINK
• Remote monitoring, efficient testing, and digital compliance. Find out how NOTIFIER's connected systems can take your facility to new heights. LINK
• Get real-time protection, proof of compliance, and unmatched scalability when you combine the power of NOTIFIER's new connected systems. Learn more here. LINK

*These should link back to the main end user site: hwll.co/NOTIFIERConnectedSystems. Please feel free to customize these to reflect your personal brand voice.

Social Guide – Twitter

Help us spread the word - Twitter Step by Step

1. Go to Twitter and create a tweet.
2. Copy and paste suggested social copy (slide 6) into the text box. Be sure to include the web link here, too: hwll.co/NOTIFIERConnectedSystems
3. Upload your preferred visual linked on the resource page.
4. Click 'Tweet' to share.

Social Guide - LinkedIn

Help us spread the word – LinkedIn Step by Step

1. Go to LinkedIn and create a post.
2. Copy and paste suggested social copy into the text box. If you are linking to a piece of content, be sure to paste the link here, too: hwll.co/NOTIFIERConnectedSystems
3. Upload your preferred visual linked on the resource page.
4. Click 'Post' to share.

Digital Assets - Website

Website Assets

Update Your Sites

On the NOTIFIER.com resource page, you will find assets of many sizes that can be cobranded and added to your site. .PNG and .PSD files are included for resizing. If you choose to add this to your site, please link back to the main end user site: hwll.co/NOTIFIERConnectedSystems.

Digital Assets - Media Buying

Programmatic Advertising Assets

Put $$ Behind Your Message: Banner ads are included on the resource page for implementing a paid programmatic campaign using co-op funds (see slide 11).

*ESDs are responsible to identify their own local agency for support on this type of digital campaign.

Using Coop for Advertising

Help us spread the word - Paid Advertising & Website Presence

Support NOTIFIER's end-user campaign with co-branded paid advertising via social media, programmatic ad targeting, or by updating your websites. These activities are reimbursable at 100% with your Co-op dollars!

Visit NOTIFIER.com for more information on NOTIFIER's 2021 Co-op program policy and to access the Co-op reimbursement claim form.