Amazon Japan Product Compliance: Basic Knowledge

This document provides essential information for sellers operating on Amazon Japan, focusing on product compliance requirements to ensure safe and legal sales.

Course Path and Content

This course outlines the key areas of product compliance for Amazon Japan sellers.

2.3 Product Compliance Overview

This chapter introduces how sellers can ensure product safety and meet the compliance requirements of their target markets on Amazon. It helps sellers navigate compliance by utilizing compliance reference tools.

2.2 Restricted Products Policy

This chapter details the restricted products policy, analyzing cases of violations and appeal processes to help sellers adhere to Amazon's policy requirements and avoid violations.

2.3 Japan Product Compliance Introduction

This chapter assists sellers in understanding Japan's "Four Major Product Safety Laws" and other policy compliance requirements for the Japanese market.

Table of Contents

  1. 3. Japan Product Compliance Introduction
  2. 3.1 Overview of Japan Site Compliance Items and Requirements
  3. 3.2 Introduction to Japan's "Four Major Product Safety Laws" Compliance Requirements
  4. 3.3 Introduction to Other Legal Requirements and Compliance Items for the Japan Site

3. Japan Product Compliance Introduction

Understanding the compliance requirements for selling on Amazon Japan is fundamental. This guide outlines key compliance laws and policies for major product categories in Japan, such as electronics and toys. It aims to help sellers identify reasons for product delisting and prepare necessary compliance materials for appeals, ensuring smooth sales.

Note: The information on laws, regulations, policies, and declaration requirements is for reference only and does not constitute an exhaustive list. It does not represent Amazon's interpretation or legal advice. For any questions regarding relevant laws, regulations, policies, or declaration requirements, please contact the relevant government authorities or your legal and tax advisors.

3.1 Overview of Japan Site Compliance Items and Requirements

When selling on Amazon Japan, sellers must first meet product safety compliance policy requirements. The table below outlines Amazon's compliance items and the corresponding measures sellers should take:

Compliance Item Seller's Action
Upstream Product/Food Safety Control Sellers should proactively check if high-risk products/food types comply.
Product Guarantee Sellers should proactively check if children's toy products comply.
Product/Food Safety Investigation Sellers should avoid listing ASINs that are potentially unsafe.
Product Recall (Recall) ASINs that are publicly or privately recalled by manufacturers or governments will be suspended or permanently removed from Amazon's platform. Sellers should proactively avoid risks and refrain from listing ASINs that may be recalled.
Technical Conformity Verification (TCV) Amazon's fulfillment centers will randomly inspect product compliance. Sellers should regularly check ASINs in stock and remove non-compliant products promptly.
Medical Device Control (MD) Sellers must complete compliance requirements for health supplements and medical devices in advance to avoid customer complaints or safety incidents.
Restricted Products (RP) Sellers should avoid listing illegal products, illegally marketed products, or products that violate Amazon's regulations.

3.2 Introduction to Japan's "Four Major Product Safety Laws" Compliance Requirements

In summary, sellers starting sales on Amazon Japan must comply with Japanese legal regulations and Amazon's global compliance requirements. These requirements fall into three main categories:

01 Japanese Legal Mandatory Requirements

Applies to products regulated by product safety laws, such as diatomaceous earth products, anti-fall personal protective equipment, etc.

02 Japanese Voluntary or Mandatory Requirements, or Other Countries' Policies

Applies to toys and games (under 6 years old), UV devices, etc.

03 Amazon Policy Requirements

Applies to toys and games (6 years and above), mother and baby/infant products, bicycle helmets, restricted products, etc.

3.2.1 Introduction to the "Four Major Product Safety Laws"

The "Four Major Product Safety Laws" (METI) are promoted by Japan's Ministry of Economy, Trade and Industry (METI). They aim to prevent hazards caused by electrical appliances, gas appliances, and general consumer products, ensuring consumer safety. These laws are mandatory compliance requirements for sellers on the Japan site and include:

Electrical and Material Safety Act

This act applies to regulated electrical products, categorized into specific products (Category A) and non-specific products (Category B).

Consumer Product Safety Act

This act applies to regulated consumer products, classified into specially designated products (Category A) and other designated products (Category B) from a safety perspective.

Gas Business Act

This act applies to regulated natural gas and gas appliances, categorized into specific products (Category A) and non-specific products (Category B).

Liquefied Petroleum Gas Safety Assurance and Optimization of Transactions Act

This act applies to regulated liquefied petroleum gas products, categorized into specific products (Category A) and non-specific products (Category B).

3.2.2 Key Points of Japan's "Four Major Product Safety Laws" (METI)

  1. The "Four Major Product Safety Laws" include hazardous goods designated by Japan's Ministry of Economy, Trade and Industry (METI). Manufacturers and importers of these products must notify METI before commencing production or import.
  2. METI requires manufacturers and importers who have completed the prior notification to comply with the technical standards set by the Japanese government.
  3. Circular PSE Mark: Japanese manufacturers and importers can affix the circular PSE mark to compliant products after self-assessment and "self-confirmation."
  4. Diamond PSE Mark: Products requiring the diamond PSE mark must undergo technical inspection by a registered testing laboratory (accredited laboratory) in addition to the "self-confirmation" procedure. Refer to ISO/IEC 17065 (conformity assessment).
  5. Products designated by the "Four Major Product Safety Laws" are prohibited from sale if they do not bear the "PS mark" and the name of the manufacturer/importer who has provided prior notification.

3.2.3 Compliance Process for Japan's "Four Major Product Safety Laws"

The "Four Major Product Safety Laws" require Japanese manufacturers and importers to complete the following compliance process:

  1. Step 1: Understand the projects and technical regulations (standards) designated by METI and confirm the applicable regulations.
  2. Step 2: Send a business notification to METI (refer to subsequent compliance documents for details).
  3. Step 3: Complete the technical requirements conformity assessment.
    • Circular PSE Mark: Japanese manufacturers and importers conduct self-conformity assessment (i.e., "self-confirmation") and save inspection records. After the product meets the standards, affix the circular PSE mark. (Only manufacturers and importers who have notified METI in advance can affix the PSE mark to products).
    • Diamond PSE Mark: After completing the assessment process consistent with the circular PSE mark, third-party conformity assessment is required.

Note: Products designated by the "Four Major Product Safety Laws" are prohibited from sale in Japan if they do not bear the "PS mark" and the name of the manufacturer/importer who has provided prior notification to METI.

2 Amazon Compliance Document Requirements

In addition to the PSE certification requirements, sellers must submit the following documents to Amazon: business notification, self-inspection report, third-party conformity assessment, abbreviation mark approval, and PSE mark.

Business Notification (NOB)

For any manufacturer or importer dealing with "Electrical Appliances and Materials," notification to the relevant department of the Ministry of Economy, Trade and Industry is required within 30 days of commencing such business. If the business is transferred to another party, the business content changes, or the business is to be terminated, similar notification must be given to the Ministry of Economy, Trade and Industry.

You can refer to the business notification template below to send a notification to METI:

Example 1: Notification of Business for Manufacturing Electrical Appliances and Materials

Key elements to include in the notification:

Classification of Electrical Appliances and Materials

Electrical and materials are broadly classified into 20 categories:

No. Electrical and Material Classification No. Electrical and Material Classification
1 Rubber insulated wires (wires with rubber insulation or heating wires for floor heating) 11 Current limiters
2 Synthetic resin insulated wires (wires with synthetic resin or other non-rubber insulation, or heating wires for floor heating) 12 Small single-phase transformers (small single-phase transformers, voltage regulators, or ballasts for electric discharge lamps)
3 Metal conduits 13 Small AC motors
4 Metal conduit fittings (metal conduits or flexible tubes or fittings for cable wiring boxes) 14 Electric heating equipment
5 Plastic conduits (rigid or flexible plastic conduits or flexible tubes) 15 Power application machinery and equipment
6 Plastic conduit fittings (plastic conduits or flexible tubes or fittings for cable wiring boxes) 16 Luminous and optical equipment and machines
7 Fuses 17 Electrical appliances (items listed in Appendix Table 1, item (viii) of the Enforcement Order)
8 Fuses with covers (excluding fuses and thermal fuses, except for fuses without electrical contact) 18 AC appliances (items listed in Appendix Table 1, item (ix) and Table 2, item (xi) of the Enforcement Order)
9 Thermal fuses 19 Portable generators
10 Wiring devices 20 Secondary lithium-ion batteries (items listed in Appendix Table 2, item (xii) of the Enforcement Order)

This classification table includes businesses that produce or import notified items. Business notifications are issued per category, so a new business notification must be submitted when manufacturing or importing electrical appliances and materials in different categories.

You can click here to view the "Electrical and Material Safety Act Business Implementation Guide" (Version 4.0) for more details on electrical and material classifications.

Self-Inspection Report

Suppliers who have notified METI are obligated to inspect electrical appliances and materials they manufacture or import to confirm compliance with technical requirements. After fulfilling the technical requirements, they must prepare and retain inspection records for three years. According to Article 8, Paragraph (2) of the Act (Article 11, Paragraph (2) of the Enforcement Regulations), these suppliers (manufacturers and importers) must include the following six items in their inspection records:

Specific Electrical and Material Product Inspection Items

Specific Electrical and Material Inspection Items Inspection Target
Appearance Dielectric Strength Conductivity Other
Fuses (thermal fuses for capacitors, excluding fuses without electrical contact) - - - All products
Circuit breakers - - Overcurrent protection characteristics (*1) All products
Leakage circuit breakers (quick-acting type) - - Overcurrent protection characteristics (*1) and leakage protection characteristics (*2) All products
Leakage circuit breakers (other types) - - Overcurrent protection characteristics (*1) All products
Residual current devices - - Operating characteristics All products
Electrical appliances listed in Appendix Table 1, items (vi) to (x) of the Enforcement Order, which activate automatically based on temperature changes and are used as over-temperature protection systems. - - Activation characteristics based on temperature changes, used as over-temperature protection systems. All products
Other specific electrical and materials - - - All products

Non-Specific Electrical and Materials Product Inspection Items

Non-Specific Electrical and Materials Inspection Items Inspection Target
Appearance Dielectric Strength Conductivity Output Voltage
Conduits and their fittings, and cable wiring box fittings - - - All products
Fuses - - - All products
Incandescent lamps - - - All products
Fluorescent lamps and decorative lights - - - All products
Conveyor belts - - - All products
Hairdressing chairs - - - All products
Secondary lithium-ion batteries - - - All products
Other electrical appliances and materials listed in Appendix Table 2 of the Enforcement Order - - - All products

Additionally, all finished products must undergo a one-by-one technical standard conformity inspection (for all products).

Third-Party Conformity Assessment

If you are selling products that require the diamond PSE mark, you are obligated to undergo a third-party conformity assessment. This involves having your specific electrical appliances and materials evaluated by a registered conformity assessment body, and obtaining and retaining a valid conformity certificate.

The types of products that require third-party conformity assessment are shown in the table below:

Product Type Example
Electrical Wires Rubber insulated wires, Fuses, Wiring devices, Current limiters
AC/DC Power Supply Products Example

AC/DC Power Supply Products Example

PSE Mark

E

Electric Heating Equipment Water heaters, Aquarium heaters, Aquarium electric bubble generators
Power Application Machinery and Equipment Water heaters
Electronic Application Machinery and Equipment High-frequency epilators
AC Electrical Machinery and Equipment AC/DC power supplies
Portable Generators Portable generators

3.3 Introduction to Other Legal Requirements and Compliance Items for the Japan Site

When selling products on the Japan site, in addition to complying with Japan's "Four Major Product Safety Laws," you must also pay attention to other legal requirements and compliance items to avoid compliance risks.

3.3.1 Radio Law

Most general radio equipment is affixed with a technical regulation conformity certification mark, indicating that the specific radio equipment complies with the regulations. When selling such equipment, sellers must pay attention to the compliance requirements of the "Radio Law."

Technical Conformity Mark

  1. Compliance Certificate: If you plan to sell radio equipment on the Japan site, the certification body will inspect your equipment to confirm its compliance with the technical standards of the "Radio Law." If your equipment meets the standards, the registered certification body will issue you a compliance certificate for technical regulation conformity.
  2. Technical Conformity Mark (Giteki Mark): The Technical Conformity Mark (Giteki Mark) is primarily affixed to the model name and manufacturer's identification plate of radio equipment. For wireless LAN devices, this mark is mainly affixed to the bottom of fixed equipment or the identifier of card-type equipment. If the radio equipment you sell does not bear this mark, it may be a violation of the "Radio Law."

GITEKI (MIC) Mark

You can click here to visit the MIC website for information on technical conformity marks and the purchase and use of radio equipment.

3.3.2 Major Laws for Consumer Protection

You can also briefly understand the following laws aimed at protecting consumers on the Japan site:

  1. General Policies
    • Consumer Protection Basic Act (Act No. 78 of 1968) [CAA]
    • Consumer Education Promotion Act (Act No. 61 of 2012) [CAA]
  2. Product Safety and Labeling Laws
    • Consumer Product Safety Act (Act No. 50 of 2009) [CAA]
    • Food Safety Basic Act (Act No. 48 of 2003) [MAFF]
    • Food Sanitation Act (Act No. 233 of 1947) [MAFF]
    • Act on Control of Household Products Containing Harmful Substances (Act No. 112 of 1973) [MWHL]
    • Consumer Product Safety Act (Act No. 31 of 1973) [METI]
    • Electrical and Material Safety Act (Act No. 234 of 1961) [METI]
    • Act Against Unjustifiable Premiums and Misleading Representations (Act No. 134 of 1962) [CAA]
    • Household Product Quality Labeling Act (Act No. 104 of 1962) [CAA]
    • Food Labeling Act (Act No. 70 of 2013) [MAFF]
  3. Contracts and Others
    • Consumer Contract Act (Act No. 61 of 2000) [CAA]
    • Act on Specified Commercial Transactions (Act No. 57 of 1976) [CAA]
    • Product Liability Act (Act No. 85 of 1994) [CAA]

3.3.3 PA TOY Project

The PA TOY policy covers the sale of children's toys on the Japan site. "Children's toys" refer to any product or material designed or intended for use by children under 15 years of age (14 years and under) in play. You can determine if your product falls under the "children's toy" category (and thus is within the scope of the PA TOY policy) based on the following criteria:

The compliance requirements for the PA TOY policy are divided into two categories: "Toys and Games for Children Under 6 Years Old" and "Toys and Games for Children Aged 6-14 Years Old." You can refer to the table below for detailed safety requirements. You only need to submit the corresponding compliance documents for one of these categories to list your product:

Toy and Game Type Safety Requirements (Image) Other Safety Requirements (Documents from accredited testing laboratories or organizations)
Toys and Games for Children Under 6 Years Old
  • Attached ST ID number and ST mark image.
  • Attached ST mark image of the product or product packaging.
  • Japan Food Sanitation Act Article 4 or ST 2016 Part 3: Chemical testing for hazardous substances (heavy metals + phthalates)
  • And mechanical/physical or flammability testing according to any of the following toy and game standards:
    • ST 2016
    • ASTM F963
    • EN 71 (and EN/IEC 62115 for electric toys)
    • ISO 8124 (and EN/IEC 62115 for electric toys)
    • AS/NZS ISO 8124 (and AS/NZS 62115 for electric toys)
    • IS 9873 (and IS 15644 for electric toys)
Toys and Games for Children Aged 6 to 14 Years Old
  • Choose one of the following:
    • ST 2016
    • ASTM F963
    • EN 71 (and EN/IEC 62115 for electric toys)
    • ISO 8124 (and EN/IEC 62115 for electric toys)
    • AS/NZS ISO 8124 (and AS/NZS 62115 for electric toys)
    • IS 9873 (and IS 15644 for electric toys)

For more information, please refer to the additional resources on the Amazon seller platform.

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Course Path

Product Compliance: Basic Knowledge

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Extended Learning Courses

Compliance

  • Safety Compliance Overview
  • Product Compliance
  • Tax Compliance
  • Trade Compliance

In addition to the Japan Product Compliance Introduction in this chapter, the "Product Compliance: Basic Knowledge" series offers more content. Keep learning!

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Official Lecture - Store Compliance Handbook: Skillfully Avoiding Pitfalls

Step-by-step guide to understanding compliance policies.

Covers two major compliance topics: product and operations, helping to avoid product violations and account suspension.

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Official Lecture - Account Health

Safe Operations to Avoid Account Suspension.

Provides a comprehensive overview of product compliance and infringement, offering operational advice to resolve account suspension issues.

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