Panasonic Launches New Generation X-Premium Inverter Air Conditioner Series to Redefine Home Comfort in Malaysia

Introducing the X-Premium Inverter Series

Powered by Panasonic's proprietary nanoe™ X technology and smart sensors, the X-Premium Inverter Series combines advanced cooling and air purification, providing comprehensive home protection with cleaner, healthier air throughout the day.

Shah Alam, Selangor, July 15, 2025 – Today's modern lifestyle in Malaysia increasingly demands more, from managing rising living costs to prioritizing health and addressing environmental concerns like haze. Panasonic Malaysia is responding with meaningful innovations that truly meet local lifestyle needs. Panasonic Malaysia is introducing its latest innovation – the X-Premium Inverter Series, a new generation smart 2-in-1 air conditioning solution that integrates high-performance cooling with sophisticated air purification, delivering all-time indoor air protection for a healthier and more comfortable life.

Panasonic's Vision and Heritage

The new X-Premium Inverter Series reflects Panasonic's corporate vision, "Create Today. Enrich Tomorrow.", which supports comprehensive well-being for people, society, and the environment. Panasonic continues to build its legacy of innovation, grounded in over 100 years of trusted quality. Inspired by Japan and proudly developed in Malaysia for over 50 years, Panasonic's local experience enables the company to better understand and meet the needs of Malaysian consumers compared to other brands.

Clean Air: Essential for Well-being

More than just a cooling appliance, the X-Premium Inverter Series underscores Panasonic's belief that clean air is crucial not only for comfort but for overall well-being. With Malaysians spending more time indoors, indoor air quality plays a vital role in protecting health, thereby creating a more comfortable and stress-free living space.

"We understand the pressures faced by Malaysians today, from the rising cost of living and ongoing health concerns to the need for peace of mind in an increasingly fast-paced world. These daily realities have inspired us to create the slogan 'BeyondTheCool', which reflects Panasonic's commitment to meeting real needs with complete solutions, not just cooling devices. The new X-Premium Inverter Series offers energy efficiency combined with health-focused sustainable technology. It is meticulously designed to create better living spaces for everyday life," said Mr. Dai Nishi, Chief Operating Officer of Panasonic Air-Conditioning Malaysia.

Nishi added, "Panasonic is committed to providing better indoor air quality, backed by a deep understanding of local lifestyles and guided by the Japanese spirit of 'Omotenashi' (wholehearted hospitality), 'Mottainai' (cherishing resources), and 'Monozukuri' (manufacturing expertise and quality). This is how we realize Japanese excellence through innovation that is reliable, relevant, and rooted in customer well-being."

Smart Innovation for Cleaner, Healthier Indoor Living

Designed to support a better life in Malaysian homes, the new X-Premium Inverter Series is equipped with Panasonic's Clean Air Technologies, featuring the latest advancements in purification, comfort, and smart sensors. At the core of this series is the nanoe™ X Generator Mark 3, which produces 48 trillion hydroxyl radicals per second, enabling it to inhibit pollen and deodorize four times faster than previous generations.

Panasonic's nanoe™ X technology has been proven effective in over 100 tests to eliminate odors, bacteria, viruses, mold, allergens, and pollen, with the added benefit of moisturizing skin and hair. This effectiveness has been recognized by accredited independent indoor experts. It is particularly beneficial for homes with young children, the elderly, or individuals with respiratory issues. With these features, the X-Premium Inverter series becomes an ideal smart appliance during Malaysia's haze season, providing cleaner and safer air year-round.

The 'Inside Cleaning On Demand' feature complements the air purification process by actively cleaning the indoor unit's interior, removing residue or moisture remnants. The system also includes an Anti-Dust Cross Flow Fan to prevent internal dust accumulation, while nanoe™ X neutralizes pollutants. This combination inhibits up to 99% of bacteria, viruses, and mold, enhancing unit hygiene and durability.

To help Malaysians monitor their home air quality, each unit in the new series is equipped with a Clean Air Indicator – a real-time, three-color display that monitors air quality levels and responds accordingly. It also features a Dust Sensor that detects particles as small as PM2.5, and an Odour Sensor that identifies common odors such as cooking smells, trash, cigarette smoke, body odor, and pet odors. This allows users to intuitively understand and manage their surrounding air.

Beyond clean air, energy saving is also a priority for Malaysians. The X-Premium Inverter Series is designed for energy efficiency, boasting a high Cooling Seasonal Performance Factor (CSPF) and a 5-star energy rating. This can help save electricity costs, with energy consumption up to 58% lower compared to non-inverter models.

Nishi further commented, "This product is truly unique as it embodies our deep understanding of Malaysian homes and lifestyles. With over 50 years of experience in producing air conditioners in Malaysia, supported by local research and development centers, we can respond quickly to the needs of Malaysian families. Our commitment does not end with the purchase; we have 12 Panasonic air conditioner service centers and 95 certified Home Service teams across Malaysia, ready to provide reliable support anytime, anywhere."

Campaign for Everyday Serenity: "Hidup Mesti Chill"

In support of this product launch, Panasonic Malaysia is also running the "Hidup Mesti Chill" campaign – a meaningful initiative to remind Malaysians to stay calm and maintain their mental well-being amidst daily life pressures. Through clean, cool, and healthy indoor environments, Panasonic aims to create moments of meaningful peace and comfort.

In conjunction with this campaign, Panasonic Malaysia is launching a special consumer campaign, "Hidup Mesti Chill with nanoe™ X". This offers four lucky winners a chance to win grand prizes, including a year's supply of electricity bill subsidies worth RM10,000, along with Panasonic home appliances and TNG eWallet credit. This campaign runs until October 31, 2025.

The new X-Premium Inverter Air Conditioner Series is now available at authorized Panasonic dealers and Panasonic Malaysia's online stores. All Panasonic Inverter Air Conditioners come with a 3-year warranty for general parts and labor, and a 5-year warranty for the compressor unit.

For more information, please visit the Hidup Mesti Chill Campaign. (Note: Actual URL not provided in PDF)