Panasonic Launches X-Premium Inverter Air Conditioner Series in Malaysia for Enhanced Home Comfort

Refreshing Home Comfort Experience

Shah Alam, July 15 – As modern lifestyles accelerate, Malaysians face increasing pressure from rising costs of living, health concerns, and environmental issues like haze. To address these challenges, Panasonic Malaysia has actively invested in research and development, aiming to introduce innovative products that truly meet the needs of the Malaysian market. Today, Panasonic Malaysia officially launched its new X-Premium Inverter air conditioner series. This 2-in-1 smart air conditioner combines powerful cooling with advanced air purification technology, improving indoor air quality and creating a healthier home environment.

The new X-Premium Inverter series embodies Panasonic's corporate vision, "Create Today. Enrich Tomorrow." With over a century of excellence and innovation, Panasonic continues to lead industry trends. As a brand originating from Japan, Panasonic has been producing home appliances locally in Malaysia for over 50 years, gaining deep insights and accurately responding to the diverse needs of Malaysian consumers, placing it ahead of competitors.

More than just a cooling device, the new X-Premium Inverter series reflects Panasonic's core belief: clean air is not just about comfort, but a crucial element for overall health and quality of life. With Malaysians spending increasing amounts of time indoors, indoor air quality plays a vital role in maintaining health and fostering a comfortable, stress-free living environment.

Dai Nishi, Director of Air Conditioner Business, Panasonic Malaysia, stated, "We understand the challenges Malaysians face today, including rising living costs, health concerns, and the desire for peace of mind in a rapidly changing environment. These real-life experiences inspire our slogan, 'Beyond The Cool.' Panasonic aims to provide consumers not just with coolness, but with comprehensive solutions. The new X-Premium Inverter series, with its superior energy-saving performance and health-focused eco-technology, is meticulously designed to create more suitable spaces for living, working, and breathing, making a better life a daily reality."

Dai Nishi further elaborated, "Panasonic's commitment to improving indoor air quality stems from our deep understanding of local lifestyles, inspired by Japanese craftsmanship principles such as Omotenashi (hospitality), Mottainai (reduce, reuse, recycle), and Monozukuri (pursuit of excellence in manufacturing). These values drive us to translate Japanese quality into reality, continuously launching innovative products that are reliable, relevant to local needs, and centered on user well-being."

Smart Innovation for Clean and Healthy Home Living

To enable every Malaysian household to enjoy a healthier and more comfortable life, Panasonic introduces the new X-Premium Inverter series, integrating clean air technology, advanced comfort features, and smart sensing capabilities. Its core technology, the nanoe™X Generator Mark 3, releases 48 trillion hydroxyl radicals per second. Compared to the previous generation, it inhibits pollen more effectively and removes odors four times faster.

Panasonic's nanoe™X technology has been validated through over 100 tests, proving its effectiveness in removing odors, inhibiting bacteria and viruses, preventing mold, and combating allergens and pollen. It also helps moisturize skin and hair, providing additional hydration. These achievements are certified by the company internally and by independent authoritative bodies. This is particularly important for families with young children, the elderly, or individuals with respiratory sensitivities. Consequently, the X-Premium Inverter series is especially valuable during Malaysia's haze season, serving as a smart home appliance that safeguards clean, healthy air year-round.

The unit also features "Inside Cleaning On Demand," a function that actively removes residual moisture inside the unit. Additionally, the "Anti-Dust Cross Flow Fan" effectively prevents dust buildup within the unit, while the nanoe™X technology continuously inhibits pollutants. This series of technologies works synergistically to efficiently inhibit up to 99% of bacteria, viruses, and mold, not only purifying the air but also significantly enhancing the air conditioner's durability and cleanliness.

To help Malaysian households easily monitor their indoor air quality, the X-Premium Inverter series is equipped with a "Clean Air Indicator." This feature provides real-time air quality status through a three-color light indicator and automatically adjusts settings based on the level of air pollution. The system includes a built-in "Dust Sensor" that precisely detects particles as fine as PM2.5, and an "Odour Sensor" that can identify common odors from cooking, trash, smoke, and pet activities, allowing users to immediately understand and manage their indoor air environment.

Beyond air purification, energy efficiency is also a key concern for Malaysian consumers. The X-Premium Inverter series excels in energy-saving performance, boasting a high Cooling Seasonal Performance Factor (CSPF) and earning a 5-star energy rating. Compared to non-inverter models, it can reduce energy consumption by up to 58%, effectively helping users save on electricity bills.

Dai Nishi added, "The unique aspect of this product lies in its full embodiment of our deep understanding of Malaysian households' needs and lifestyles. For over 50 years, we have been producing air conditioners locally in Malaysia and have established local R&D centers to ensure we can quickly respond to the diverse demands of Malaysian families. Our commitment extends beyond product sales; we operate 12 Panasonic Air Conditioner service centers and 95 authorized Home Service teams across Malaysia, ready to provide reliable and continuous after-sales support."

"Hidup Mesti Chill": Advocating for a Calm and Relaxed Daily Life

In conjunction with the new product launch, Panasonic Malaysia has introduced the "Hidup Mesti Chill" campaign. This meaningful initiative serves as a reminder for Malaysians to maintain a peaceful state of mind and prioritize mental well-being, even amidst life's pressures. Panasonic aims to provide moments of tranquility and comfort through clean, cool, and healthy indoor environments, fostering precious moments of relaxation.

Under this theme, Panasonic Malaysia is running a special consumer promotion, "Hidup Mesti Chill dengan nanoe™X." This campaign offers attractive prizes, including a chance for 4 lucky winners to receive electricity subsidies totaling RM10,000, as well as Panasonic home appliances and TNG e-wallet credits. The promotion runs until October 31, 2025.

The new X-Premium Inverter air conditioner series is now available at authorized Panasonic dealers and the official Panasonic Malaysia online store. All Panasonic Inverter air conditioners come with a 3-year parts and labor warranty, and a 5-year compressor warranty.

For more details, you are welcome to visit the Hidup Mesti Chill campaign [campaign link].

About Panasonic Malaysia

Panasonic Malaysia Sdn. Bhd. is the sales, service, and marketing company for Panasonic brand appliances and electronics. This includes audio-visual, home appliances, air conditioners, solar energy business, digital cameras, professional broadcasting equipment, system solutions, telecommunications, health and beauty care, batteries, and lighting. All Panasonic products can be purchased through our authorized dealers nationwide. For more information about Panasonic's brands and products, please visit www.panasonic.com.my or contact our customer service center at 03-7953 7600.

Media Contact

Stella Lim
Head of Department
Marketing Communications
Panasonic Malaysia Sdn. Bhd.
Lot 10, Jalan 13/2, 46200 Petaling Jaya, Selangor.
Email: stella.lim@my.panasonic.com
Tel: +603-7809 7605

Mazlee Mokhtar
Corporate Communications Manager
Marketing Communications
Panasonic Malaysia Sdn Bhd
Lot 10, Jalan 13/2, 46200 Petaling Jaya, Selangor.
Email: mazlee.mokhtar@my.panasonic.com
Tel: +603-7809 7877