Oxnard, Calif. – (January 6, 2020) This year SCOSCHE – (pronounced skōsh/skohsh) Industries, innovators of award-winning consumer technology and accessories, celebrates its 40th Anniversary.
Scosche is celebrating 40 years in business, 40 years of innovation, and 40 years of exceptional people working together to design, develop, and deliver cutting-edge products!
Company Origins and Growth
Family-owned and operated since 1980, Roger and his wife Scotia Alves started Scosche Industries in their Ventura County garage. The company is still headquartered in Ventura County, California, but has grown to over 200 employees and has achieved many significant milestones and successes over four decades.
Founding Family and Early Innovations
In 1980, as automotive audio consultants, Roger and Scotia Alves published the Autosound Encyclopedia, still considered the “Bible” of the car audio industry. By 1984, they earned their first patent for their General Motors multi-purpose dash kit, revolutionizing the DIY car audio business for retail. EFX, Scosche's high-end line of car audio accessories, was introduced in 1990.
Roger and Scotia's sons Kas and Vince joined Scosche in 1995 and 2000, respectively, and are now Co-Presidents. Kas' son Ryder joined the family business in 2018 as Marketing Assistant and Video Editor.
Expansion into Consumer Technology
In 1996, the Alves created the SoundKase™ brand, which kicked off a highly successful line including a 12 DVD/CD Visor Organizer, storage cases, seat back organizers, CamKase camera bags, and SoundSak audio backpacks. All SoundKase products utilized a unique and patented non-scratch CD pocket system. This development moved Scosche squarely into the Consumer Technology (CT) Accessories arena, an exciting and successful new direction for the company.
By 2005, firmly established in CT accessories, Scosche introduced BlueLife® – the first aftermarket streaming audio and hands-free Bluetooth® car/headphone/home kits.
With the growing popularity of Apple® iPods®, iPhones®, and iPads®, Scosche used their “User Innovative” inspiration to design and create the "Accessories for Life" consumers needed and wanted.
Continued Automotive and Audio Innovation
Alongside their successful CT business, Scosche continued to innovate in automotive and audio, introducing their Realm™ Audio line of high-end headphones and earbuds, and car audio speakers, amplifiers, and subwoofers, designed for specialty and custom car audio shops, at the 2007 CES.
The Alves directed and inspired the first BoomBottle® portable wireless speaker, designed to go anywhere, along with the slogan “Where Do You Take Your Music?™". Revolutionizing the health and fitness electronics trend, Scosche introduced the MyTrek™ Armband Heart Rate Monitor and app.
Smartphones, CES Awards, and New Product Lines
In 2012, Scosche introduced “AppCessories” – apps that integrated Scosche products with the sophisticated new smartphones hitting the market. A record seven Scosche products were honored with CES Innovations awards in 2012.
2012 was a significant year for new product releases. Scosche amazed CES attendees with a host of new audio products, including headphones, earbuds, and innovative new Bluetooth FM transmitters and portable and rugged BoomBottle Bluetooth speakers. Responding to the increased power demands of new smartphones, Scosche introduced powerful portable backup batteries like the FlipCharge™ burst. Numerous mounts, cases, and docks for iPhones and iPads were demonstrated, solidifying Scosche as a comprehensive accessories solutions company.
Market Leadership and Lifestyle Integration
As smartphone sales boomed, so did Scosche's ideas for accessories. The Alves reinvented the cell phone mount business with the launch of the MagicMount™ line of magnetic mounts for smartphones and other portable devices. By 2015, the popularity of MagicMount had elevated the company to the #1 Mount Brand in North America, as reported by The NPD Group, Retail Tracking Service. Scosche has retained this prestigious #1 Mount Brand spot continuously from 2015 to the present day.
Scosche has always embraced its Southern California roots, and the Alves family epitomizes the healthy, outdoor life reflected in their lifestyle product lines. Partnering with Rockstar Energy Drink in 2017 inspired a special edition of “Optimized for Outdoors®" consumer technology products designed for an active, outdoor lifestyle. In the same year, Scosche's SafeTech™ Connected Car range was created, featuring a line of award-winning HD Smart Dash Cams, powered by the Nexar® safe driving app.
In 2019, two new Scosche products, the BaseLynx® Modular Charging System and the MagicGrip™ Wireless Auto-Grip Vent Mount, launched on the Apple website and in Apple stores worldwide.
Future Outlook and CES Presence
At the 2020 International CES, Scosche is launching more than 150 new Consumer Technology and Connected Car products. Trends change frequently, as do the ways people use and interact with technology, making Scosche's nimbleness crucial. This spirit of innovation and adaptability, present since Scosche's inception, continues to keep their products fresh, relevant, and award-winning, for forty years and counting.
Fun Fact: Scosche has exhibited at every CES since 1984, including the current year (Booth #30306). Attendees at the show may have the opportunity to congratulate Roger, Kas, Vince, and Ryder Alves in person.
Connect with Scosche
Follow Scosche on: Instagram, Twitter, Facebook, Pinterest, and LinkedIn for the latest news on the company's award-winning consumer tech and car audio products and accessories. Visit the company's Press Room on scosche.com.
About Scosche Industries
Founded in 1980, SCOSCHE Industries is an award-winning innovator of consumer technology and car audio products, committed to delivering superior product quality and functionality, exceptional value, and unmatched customer service. The designers and engineers at SCOSCHE develop products that reflect a rich heritage in audio and mobile technologies. Scosche finds inspiration in the California lifestyle, culture, music, and people. These influences are evident in the accessories and products now found in homes, offices, and vehicles in over 50 countries. With over 400 patents/trademicks and industry awards received, Scosche consistently remains at the forefront of technology and innovation.
Learn more at www.scosche.com.
Media Contact
Darryl Miya
Brand Manager, Scosche Industries
marketing@scosche.com
