MÄVINN: A Collection Woven with Purpose
The MÄVINN collection from IKEA is more than just home decor; it's a testament to the power of social entrepreneurship and artisanal craftsmanship. This collection brings together unique, handcrafted items made from natural materials, all while supporting and empowering artisans in various communities around the world.
Empowering Lives Through Employment
At IKEA, the belief is that good jobs are the most effective way to lift people out of poverty. Since 2012, IKEA has been redirecting production activities to communities in need of employment. By collaborating with innovative social enterprises in vulnerable regions, IKEA aims to provide opportunities for individuals to support themselves and their families. This has grown from a single collaboration to eleven partnerships across six countries, offering more people the chance to thrive.
Social entrepreneurs are individuals dedicated to making a positive impact on the world. They tackle social and environmental challenges, such as poverty and waste, through their businesses. Unlike non-profits, social enterprises can generate profits, which are then reinvested to further their positive impact, rather than distributed to shareholders.
Craftsmanship from Around the Globe
The MÄVINN collection features 18 specially designed items that highlight the skills of artisans from Bangladesh, India, Indonesia, Jordan, and Thailand. These handcrafted pieces not only enhance living spaces but also provide livelihoods for these artisans, contributing to a more inclusive society.
Bangladesh: Classical Handmade Products (CHP) specializes in handmade items using recycled clothing and natural fibers like jute and banana fiber. Their solar-powered production in rural areas allows families to stay in their villages. CHP employs 257 people for the MÄVINN collection, prioritizing women and individuals with disabilities. Karupannya focuses on creating jobs for rural Bangladesh, using natural materials and renewable energy to minimize environmental impact. Their 700 workers include women, disadvantaged youth, and transgender individuals.
India: Rangsutra artisans are known for traditional Indian embroidery, textiles, and grass weaving, with a majority being women who are also shareholders. 467 artisans create MÄVINN items. Ramesh Flowers provides employment for rural women by producing items from natural material scraps, with 450 artisans crafting MÄVINN products.
Indonesia: Du Anyam, located on the remote island of Flores, provides flexible working hours for mothers to care for their families and farms. They use local palm fibers and traditional weaving techniques. 300 people are employed by Du Anyam for the MÄVINN collection.
Jordan: In response to the Syrian war, IKEA partnered with the Jordan River Foundation in 2017 to create employment and foster integration between refugee women and local artisans. The MÄVINN collection provides stable income for 305 women and their families.
Thailand: Doi Tung, one of IKEA's earliest social enterprise partners, focuses on economic self-sufficiency for artisans with limited employment prospects, without harming the environment or cultural values. 92 people contribute to the MÄVINN collection by crafting ceramic items.
Beauty in the Details
Each MÄVINN item is more than just a decorative object. The impressive skill in working with innovative materials and intricate details is evident. More importantly, each piece represents an opportunity, a boost in confidence, and motivation for those who need it most.
For instance, the MÄVINN wall decorations, offered in pairs, feature bold geometric patterns suitable for walls or tables. Handcrafted from soft banana bark fibers and black cotton threads, they provide secure and stable employment for women in rural India.
The MÄVINN placemats, made from natural jute fibers, add texture and elegance to dining. Partially hand-embroidered by artisans at Classical Handmade Products (CHP) in Bangladesh, this social enterprise aims to support women and people with disabilities in employment.
The MÄVINN basket, made from natural jute, offers a rustic charm. Its black and white hand embroidery creates an unexpected contrast with the natural tones. This basket is produced using an entirely solar-powered process, adding to its appeal.
The MÄVINN apron, hand-woven from cotton, provides a soft texture and durability. It features a divided front pocket and a hand-embroidered loop in yellow and pink, perfect for hanging tea towels or spatulas.
The MÄVINN cushion cover, with its hand-embroidered caterpillar, provides work for 305 Syrian refugees and Jordanian artisans. Designed to be eye-catching, this cushion cover aims to brighten any living space.
The MÄVINN rug, created in partnership with the social enterprise Karupannya, provides employment for inhabitants of the riverine areas of Bangladesh, a country heavily impacted by climate change. This beautiful and durable hand-woven rug is made from raw jute and cotton, with colorful wool details.
A Continuous Collaboration
IKEA is proud to strengthen long-term collaborations with social enterprises that empower artisans and leverage their expertise. The upcoming MÄVINN collection, launching in early 2026, will maintain its visual style while introducing new functionalities and complementary colors. With a new MÄVINN collection released every six months, IKEA is committed to continuing to drive positive change.
Meet the Social Enterprises
- Rangsutra, India: Specializes in traditional Indian embroidery, textiles, and grass weaving. 467 artisans, mostly women and shareholders, create MÄVINN items.
- Ramesh Flowers, India: Creates jobs for rural women through the production of items from natural material scraps. 450 artisans craft MÄVINN products.
- Classical Handmade Products, Bangladesh: Produces handmade items from recycled materials and natural fibers like jute and banana fiber. Employs 257 people, prioritizing women and individuals with disabilities.
- Karupannya, Bangladesh: Focuses on creating jobs for rural Bangladesh, using natural materials and renewable energy. Employs 700 workers, including women, disadvantaged youth, and transgender individuals.
- Du Anyam, Indonesia: Provides flexible employment for mothers on the island of Flores, using local palm fibers and traditional weaving techniques. Employs 300 people for MÄVINN.
- Doi Tung, Thailand: Focuses on economic self-sufficiency for artisans, ensuring environmental and cultural values are maintained. 92 people craft ceramic items for MÄVINN.
- Jordan River Foundation, Jordan: Partners with IKEA to create jobs and foster integration for refugee women and local artisans. Provides stable income for 305 women and their families.
Product Overview by Manufacturer
- Rope: Wall decoration (2 pcs), lampshade, plant hanger.
- Ramesh Flowers: Basket, cushion cover, throw.
- Rangsutra: Table runner, apron.
- Du Anyam: Basket, bread basket, placemat.
- Classical Handmade Products: Cushion cover (floral patterns), table runner, rug.
- Jordan River Foundation: Cushion cover (geometric pattern).
- Karupannya: Table runner (striped), rug (striped).
- Doi Tung: Plate, vase.
