MÄVINN Collection Press Kit - June 26, 2025
This press kit provides information about the MÄVINN collection, launched by IKEA on June 26, 2025. The collection focuses on handcrafted elements and sustainable materials, designed to bring warmth and texture into the home.
The MÄVINN collection is a testament to IKEA's commitment to social entrepreneurship and supporting artisans worldwide. Many products in the collection are made from natural materials, with a significant emphasis on 100% cotton.
Key features and highlights of the MÄVINN collection include:
- Designer: Maria Vinka
- Launch Date: June 26, 2025
- Material Focus: Emphasis on natural and sustainable materials, particularly 100% cotton.
- Craftsmanship: Many items feature handcrafted details, reflecting traditional techniques.
- Social Impact: Collaborations with social entrepreneurs and artisan groups to promote ethical production and community development.
Featured Products and Collaborations
The MÄVINN collection includes a variety of home furnishings, such as textiles, storage solutions, and decorative items. Notable collaborations and product details include:
- Rangsutra: A social enterprise in India that produces handcrafted textiles.
- Ramesh Flowers: A supplier focusing on natural materials.
- Classical Handmade Products (CHP): Known for its commitment to traditional craftsmanship.
- Du Anyam: A cooperative in India supporting local artisans.
- Doi Tung: A project in Thailand focused on sustainable development and artisan empowerment.
- Karupannya: An organization supporting rural artisans.
- Jordan River Foundation: A Jordanian initiative promoting social development through crafts.
- KALLAX: Integrated storage solutions within the collection.
Specific product examples with dimensions and materials are detailed throughout the press kit, showcasing the diversity and quality of the MÄVINN range.
Commitment to People and Planet
IKEA's MÄVINN collection aligns with its broader Responsibility Of People and Environment (ROPE) initiatives. This involves ensuring fair labor practices, reducing environmental impact, and fostering positive social change through its supply chain.
The collection aims to provide consumers with beautiful, functional, and responsibly made products that contribute to a better everyday life for people and the planet.
Contact Information
For press inquiries, please contact: press_korea@ingka.ikea.com
Product Details (Examples)
The MÄVINN collection offers a range of products with specific details:
- Product: MÄVINN Rug, 224x224 cm, 100% Cotton. Designer: Maria Vinka. Article No: 506.016.26. Price: 24,900.
- Product: MÄVINN Cushion Cover, 50x50 cm, 100% Cotton. Designer: Maria Vinka. Article No: 006.016.24. Price: 19,900.
- Product: MÄVINN Throw, 170x110 cm, 100% Cotton. Designer: Maria Vinka. Article No: 306.016.27. Price: 34,900.
- Product: MÄVINN Rug, 130x35 cm, 100% Cotton. Designer: Maria Vinka. Article No: 406.016.22. Price: 29,900.
- Product: MÄVINN Rug, 92x90 cm, 100% Cotton. Designer: Maria Vinka. Article No: 506.016.31. Price: 19,900.
- Product: MÄVINN Bowl, Ø 26 cm. Designer: Maria Vinka. Article No: 306.016.32. Price: 14,900.
- Product: MÄVINN Vase, Ø 30 cm, H35 cm. Designer: Maria Vinka. Article No: 806.016.20. Price: 22,900.
- Product: MÄVINN Vase, Ø 37 cm. Designer: Maria Vinka. Article No: 406.016.36. Price: 7,900.
- Product: MÄVINN Rug, 50x50 cm, 100% Cotton. Designer: Maria Vinka. Article No: 006.016.19. Price: 29,900.
- Product: MÄVINN Rug, 40x58 cm, 100% Cotton. Designer: Maria Vinka. Article No: 206.016.23. Price: 29,900.
- Product: MÄVINN Throw, 70x200 cm, 58% Cotton, 35% Polyester, 7% Viscose. Designer: Maria Vinka. Article No: 706.016.30. Price: 79,900.
- Product: MÄVINN Rug, 240x170 cm, 47% Cotton, 45% Polyester, 8% Viscose. Designer: Maria Vinka. Article No: 706.016.25. Price: 179,000.
- Product: MÄVINN Plate, Ø 24 cm, H3 cm. Designer: Maria Vinka. Article No: 906.016.34. Price: 24,900.
- Product: MÄVINN Pitcher, Ø 15 cm, H19 cm, 1.9l. Designer: Maria Vinka. Article No: 106.016.28. Price: 42,900.
IKEA's Social Entrepreneurship Initiatives
IKEA actively partners with social entrepreneurs to create positive social and environmental impact. The MÄVINN collection showcases these partnerships, highlighting how design and business can contribute to community development and the preservation of traditional crafts.
The collection's success is measured not only by its commercial performance but also by its contribution to the livelihoods of artisans and the sustainability of their communities.
Future Outlook
IKEA aims to continue expanding its range of responsibly sourced and handcrafted products. The MÄVINN collection serves as a model for future initiatives, demonstrating the value of integrating social and environmental considerations into product development and business strategy.
The MÄVINN collection is planned for further development and expansion, with a vision for 2026 and beyond, continuing to support artisans and promote sustainable practices.
