Polaroid Now+ Generation 3

Product Overview

A black Polaroid Now+ Generation 3 instant camera is depicted. Above the camera is the Polaroid logo. Below the camera, the model name "Now+ Generation 3" and "User Manual" are displayed. The camera features a prominent lens with a rainbow-colored stripe above it, a flash unit, a red shutter button, and a blue '+' indicator light. The text "polaroid" appears twice on the camera body.

Camera Functions

*The + LED is on when the Polaroid App is connected.

Film Counter Display

Getting Started

1. Open the Polaroid Now box

   Check that you have everything you need:

   • Polaroid Now Camera
   • Quick Start Guide
   • Camera Wrist Strap
   • Safety & Compliance booklet

2. Charge your camera

   For safe transportation, the Polaroid NOW+ is not fully charged upon receipt. Use any standard USB-C charger (5V/1A). Charging via a laptop is not recommended. The battery level indicator LED blinks while charging and turns off when fully charged. A full charge via a wall socket takes about 2 hours. A fully charged camera can shoot approximately 15 packs of film, depending on usage. Turn off the camera when not in use to conserve battery life.

3. Attach your wrist strap

   A diagram shows how to attach the wrist strap to the camera.

4. Find your instant film

   This camera uses Polaroid i-Type and 600 instant film. Film can be purchased from the Polaroid website.

How To Take Your First Photo

1. Turn on the Polaroid NOW+ camera

   Press the ON | OFF button until the film counter display lights up. It should show '0' as there is no film.

2. Insert the film pack

   Press the film door button and open the door. Hold the film with the darkslide facing up. Slide the thin end of the cassette in first, with the tab facing towards you. Push until it clicks. Leave the pull tab on for later removal of the empty pack. Close the film door until it clicks. The darkslide covered by the film shield will eject. Do not pull the film shield. Remove the darkslide and allow the film shield to roll back. This shield protects photos from light during development. If the darkslide doesn't eject, remove and reinsert the film pack. Always finish a film pack before inserting a new one to ensure correct photo count. Switching film packs mid-use will expose all photos to light, rendering them unusable.

3. Aim the camera at your subject

   Ensure you are at least 45cm (1.47ft) away. Use the viewfinder on the left side of the lens barrel to compose your shot. Note that the viewfinder image may not perfectly match the final photo. For subjects closer than 1.2m (5.24ft), aim slightly up and to the left. You can half-press the shutter button to lock focus and exposure, then recompose your shot. Avoid covering the flash or photo eject slot with your fingers.

4. Press the shutter button

   The photo will eject from the front slot, covered by a film shield for light protection. Do not pull the film shield.

5. Remove the photo

   Leave the photo under the film shield for about 5 seconds. Gently lift the film shield so it rolls back into the camera. Remove the photo and place it face down to continue shielding it from light as it develops. Do not shake the photo.

6. Turn the camera off

   Press the ON | OFF button.

Connecting to the App

Unlock extra creative tools by downloading the Polaroid app to your mobile phone from the Apple App Store or Google Play store. Enable Bluetooth® wireless technology. Open the app, tap 'NOW+' from the menu, and confirm the permission message. The + Button on the camera will turn blue, indicating connection to your phone via the app. No phone pairing is required, and the camera won't appear in your phone's Bluetooth® device list. Check connection status with the + Button:

• ➡️ Camera is searching for the mobile app
• ➡️ Camera is connected to the mobile app
• ➡️ Camera is not connected to the mobile app but is searching for it

Special Features

Self-timer

Press the + Button once to activate the self-timer. The + Button mode indicator (LED below the viewfinder) will turn orange. After framing, press the shutter button. The orange LED blinks for a 9-second countdown. Cancel by pressing the shutter button again or turning off the camera.

Double Exposure

Combine two exposures: Double tap the + Button. The + Button mode indicator turns green, and the film counter blinks '1'. Take the first exposure. It will then blink '2' for the second exposure.

Custom Shortcut

Create a custom shortcut by selecting a favorite mode in the app and sending it to your camera. To set, go to the desired mode in the app and press the + Button at the top. To activate on the camera, long press the + Button. The + Button mode indicator turns red. Press the + Button again to deactivate.

+Button Mode Indicator

Check the creative mode by looking at the +Button mode indicator below the viewfinder.

• ⚪⚪⚪⚪: Self-timer. Press +Button once to activate/deactivate.
• ⚪⚪⚫⚪: Double exposure. Double press + Button to activate, press once to deactivate.
• ⚪⚪⚪⚪: Custom shortcut. Long press +Button to activate, press once to deactivate.

Exposure Value (EV) Settings

Use the flash button to adjust EV. Hold the flash button to enter EV mode on the film counter display. Press again to cycle through brighter (+1/2 EV), neutral, or darker (-1/2 EV). The selected value blinks for 7 seconds to confirm.

• ➡️ Flash ready. Flash is always on unless disabled. Press to turn on if disabled.
• ➡️ Flash off. Press for <1 second to deactivate for the next shot.
• ➡️ Flash charging.

Tips to take great photos

Use the flash for best results, especially in low light. The Polaroid NOW+ flash range is 2m (6.56ft). For subjects beyond this range, or in bright sunlight, turn the flash off to prevent underexposure. If shooting outdoors on a sunny day, position yourself with the sun behind you, face your subject side-on to avoid shadows, turn off the flash, and keep the camera steady.

Charging

The battery level indicator LED is located above the USB-C slot.

Battery Level Indicator LED

For a detailed battery reading, hold the + Button while turning on the camera. The film counter display shows battery level as a number (percentage). Release the + Button to return to the film count.

Battery Level Indicator (Detailed):

To charge, connect a USB-C cable to the camera and a charging adapter (5V/1A). The battery level indicator LED blinks during charging. Charging via laptop is not recommended.

Battery Level Indicator LED (While plugged)

Cleaning

The photo is pushed through two metal rollers that spread the developer paste. Dirty rollers can cause marks on photos. With the camera off and no film, open the film door. Locate the two metal rollers near the film eject slot. Place a soft, damp cloth over the rollers and rotate the black plastic gear to turn the rollers. Wipe the rollers with the cloth. Ensure the rollers are dry before use. Check rollers between film packs and clean every 2-3 packs. Clean the lens with a microfiber cloth to avoid scratches.

Troubleshooting

1. Camera won't eject photo or darkslide

   Ensure the camera is charged (red LED blinks if low). If the film counter shows '0', there is no film left.

2. Flash doesn't fire

   The flash is on by default. Press the flash button for less than 1 second until the light turns on.

3. Photo turned out too dark

   Check that your fingers aren't covering the flash. Avoid shooting directly into the sun outdoors, as it can cause overcompensation. Indoors, the flash limit is 2m (6.56ft); subjects beyond this may be too dark. Find another light source if not using the flash. Half-pressing the shutter button locks exposure, so ensure the initial reading is correct.

4. Photo turned out blurry or fuzzy

   Ensure you are at least 45cm (1.47ft) from the subject. Hold the camera steady, use good lighting, and keep fingers away from camera sensors under the flash.

5. Film counter display shows the wrong number

   The display resets to '8' with a new film pack. If a partially used pack is inserted, it shows '8' and counts down. A full new pack will correctly show '8' remaining.

6. Changed mind after first shot of double exposure

   Turn off the camera, press and hold the shutter button, then turn the camera on again. The film count will display '-'. Continue holding the shutter button for over 10 seconds until the film is ejected.

7. Opened the film door by accident

   Polaroid cameras and film packs are designed to prevent light leaks. If film was exposed to direct light, photos may be damaged. Take a photo to remove it, then another to check the rest. If damaged, insert a new film pack.

8. Camera behaving strangely

   Try resetting the camera: open the film door, then hold the ON|OFF button for over 8 seconds.

Can't find what you're looking for? Browse our frequently asked questions.

Customer Support

For assistance, contact Polaroid:

• USA/Canada: usa@polaroid.com, +1 212 219 3254
• Europe/Rest of World: service@polaroid.com, 00 800 577 01500

Polaroid International B.V.
1013AP Amsterdam
The Netherlands

For more detailed information, visit polaroid.com/help.

Warranty

Find the warranty information for the Polaroid Now at polaroid.com/warranty.

Technical Specifications

General

• Dimensions: 150.16 mm (L) x 112.2 mm (W) x 95.48 mm (H)
• Weight: 457g (without film pack)
• Operating Temperature: 40-108°F / 4-38°C, 5-90% relative humidity

Compatible Film

• Polaroid 600 and i-Type film

Battery

• High performance lithium-ion battery, 750mAh, 3.7V nominal voltage, 2.775Wh

Materials

• Outer shells: Polycarbonate + ABS plastics
• Lens: Polycarbonate resin

Optical System

• Lens: 2 zones (Close-Up & Standard) auto switching hyperfocal optical system (0.4m-1.3m @ Zone 1 Close-Up, 1.0m-∞ @ Zone 2 Standard)
• Focal length: Standard Lens: 102.35 mm (40mm/35 equivalent); Close-up Lens: 94.96 mm (35mm/35 equivalent)
• Field of view: 41° vertical, 40° horizontal
• Shutter speed: 1/200 - 1sec. (Preset); 1/200 - 30 sec. and Bulb mode (App Mode)
• Aperture: F11-F64
• Flash System: Auto-Adjust Output Vacuum discharge tube strobe system

Safety Information

Caution: Risk of electric shock - Do not open/Disassemble the motorized roller system

• Do not disassemble the device unless following authorized repair guides by Polaroid or authorized service providers using recommended tools. Improper disassembly can lead to loss of functionality.
• Do not immerse the device in water or other fluids.
• Do not operate in high humidity or very dusty environments.
• Do not tamper with, adjust, or remove the battery unless following authorized repair guides.
• Do not insert metal objects into the device.
• Do not insert any objects into the rollers or gears.
• Keep small children and infants away from the device to prevent injury from moving parts.
• Do not use or store near heat sources or heat-generating equipment.
• Do not use near flammable or explosive gases.
• Do not charge if unusual odors, noise, or smoke are noticed.
• Do not attempt to disassemble or modify the film's battery (if using 600-type film). If battery fluid contacts eyes, rinse immediately with cold water and seek medical attention.
• Do not cover the flash.

Battery and Charger

• The device uses a user-serviceable, custom lithium-ion battery. Replacement should be done by authorized service providers or following Polaroid repair guides using genuine parts. The battery is designed for many years of service.
• Power consumption varies by environment and usage. A full charge powers up to 15 film packs.
• When the battery level falls below a certain point, the device will signal the need for recharging via the LED to prevent photos from getting stuck.
• The rechargeable battery is not fully charged at purchase. Charge fully with a USB-C cable (approx. 1-2 hours).
• The camera has been tested with standard mobile phone power adapters. Operation with other adapters (computer, TV, car) cannot be guaranteed.
• Recycle the device properly when no longer in use.

Usage Environment

• To protect the high-precision technology, avoid leaving the camera in environments with high temperatures (+42°C/108°F), high humidity, extreme temperature changes, direct sunlight, sandy/dusty conditions, dampness, or strong vibrations for extended periods.
• Do not drop the device or subject it to severe shocks or vibrations.
• Do not push, pull, or press on the lens surface.

Compliance

Important directions for using Lithium-Ion Batteries

1. Do not throw into fire.
2. Do not short circuit.
3. Do not disassemble.
4. Do not continue to use when damaged.
5. Dispose correctly after use.
6. Keep away from water.
7. Do not charge when the temperature is below freezing.

EU Declaration of Conformity

Polaroid International B.V. declares that the Polaroid Now+ analog instant camera complies with essential requirements of the Electromagnetic Compatibility Directive (2014/30/EU), Low Voltage Directive (2014/35/EU), and RoHS Directive (2011/65/EU), and other relevant provisions when used as intended.

FCC Compliance Statement

Contains FCC ID: A8TBM70ABCDEFGH. This device complies with Part 15 of the FCC Rules. Operation is subject to two conditions: (1) this device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undesired operation.

Caution: Changes or modifications not expressly approved by the party responsible for compliance could void the user's authority to operate the equipment. This equipment must not be co-located or operated with any other antenna or transmitter.

Note: This equipment has been tested and found to comply with the limits for a Class B digital device, pursuant to part 15 of the FCC rules. These limits are designed to provide reasonable protection against harmful interference in a residential installation. This equipment generates, uses, and can radiate radio frequency energy and, if not installed and used according to instructions, may cause harmful interference to radio communications. There is no guarantee that interference will not occur in a particular installation. If interference occurs, try to correct it by reorienting or relocating the receiving antenna, increasing separation between equipment and receiver, connecting to a different outlet, or consulting a dealer or technician.

This equipment complies with FCC radiation exposure limits for an uncontrolled environment. End users must follow specific operating instructions for RF exposure compliance.

Industry Canada (IC)

Contains ID: 12246A-BM70BLES1F2. CAN ICES-003(B)/NMB-003(B). This device complies with Part 15 of the FCC Rule and Industry Canada license-exempt RSS standard(s). Operation is subject to two conditions: (1) this device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undesired operation.

Radio Frequency (RF) Exposure Information

The radiated output power of this Wireless Device is below Industry Canada (IC) radio frequency exposure limits. The device should be used to minimize potential human contact during normal operation. It has also been evaluated and shown compliant with IC RF Exposure limits under portable exposure conditions (antennas less than 20 cm from a person's body).

Symbol Description: This symbol indicates that, according to local laws and regulations, your product should be disposed of separately from household waste. When the product reaches its end of life, take it to a designated local collection point. Separate collection and recycling will help conserve natural resources and protect human health and the environment.

End of Life Disposal

When the product reaches its end of life, dispose of it in accordance with local regulations. This product is subject to the EU directive 202/96/EC on Waste Electrical and Electronic Equipment (WEEE) and should not be disposed of as unsorted municipal waste.

Made in China for and distributed by Polaroid International B.V., 1013 AP, Amsterdam, The Netherlands. The POLAROID word and logos (including the Polaroid Classic Border Logo) and Polaroid Now are protected trademarks of Polaroid. © 2025 Polaroid. All Rights Reserved.

Certification Marks: CE, FC, EAC, VCI, RoHS, BC, UK CA, IC, R-C-IBV-NowPlus, D3E426, RoHS, TÜV SÜD, US.