Announcement of General Sale
LG Electronics Japan Co., Ltd. announced the general sale of the ultra-short throw 4K laser projector "LG CineBeam S" (model: PU615U) starting late October 2025. The projector achieved over 58 million yen in crowdfunding on Makuake, highlighting its appeal for creating "the best screen on any wall."
Key Features
Ultra-Short Throw for Flexible Placement
The LG CineBeam S can project a 40-inch screen from just 8cm away and a 100-inch screen from approximately 40cm. This ultra-short throw capability eliminates the need to rearrange furniture to achieve desired screen sizes. Its design allows placement close to the wall, ensuring the viewing path remains unobstructed. Users can enjoy immersive content, exercise, or watch sports without interruption. Visual representation shows a projector placed near a wall. Distances indicated are 8.1cm for a 40-inch screen, 18.5cm for a 60-inch screen, 28.9cm for an 80-inch screen, and 39.3cm for a 100-inch screen.
Stunning 4K Laser Image Quality
Featuring a 3-channel RGB laser system, the projector delivers a wide color gamut of DCI-P3 154% and supports HDR10 for vibrant details and true blacks. With a contrast ratio of 450,000:1, it maintains excellent color accuracy even in bright environments, providing a vivid viewing experience. An image displays a movie scene with high contrast and rich colors projected onto a wall, showcasing the projector's visual capabilities.
Refined, Ultra-Compact Design
Measuring W110×D160×H160mm and weighing approximately 1.9kg, the CineBeam S is designed for portability. Its compact and minimalist design allows it to fit seamlessly into any interior, whether moved between rooms for family movie nights or placed on small shelves and tables.
High-Speed Auto Focus for Instant Optimization
Even when placed at an angle, the projector automatically adjusts focus and horizontal alignment to deliver a distortion-free image instantly. This feature allows users to simply place the projector and enjoy an optimized viewing experience without manual adjustments, though fine-tuning is also possible.
Wall Screen Mode for Optimized Color
The "Wall Screen Mode" allows users to adjust the projected image color to match the wall color. This ensures natural color reproduction even when projecting onto surfaces other than pure white walls or screens.
Integrated webOS for Global Content Access
Powered by LG's webOS platform, the projector provides access to over 600 VOD apps, including YouTube, Netflix, Disney+, Prime Video, Apple TV+, DAZN, FIFA+, Twitch, and TikTok, enabling streaming of global movies, dramas, sports, and games. It also supports AirPlay 2 for iOS devices and Miracast™ for Android devices, allowing seamless content sharing from smartphones and tablets to the big screen with a single tap. A screenshot shows the LG webOS interface, featuring a grid of popular streaming service icons and a background video.
Immersive Audio with Dolby Atmos®
Equipped with 4W+4W stereo speakers supporting Dolby Atmos®, the projector delivers spatial and dynamic sound for a truly immersive viewing experience.
Versatile Connectivity
Features include one HDMI port, two USB Type-C ports, and Bluetooth connectivity. The USB Type-C ports support power delivery, allowing the projector to be used with a mobile battery for portable operation (requires a mobile battery capable of supplying 73W or more).
Redesigned Remote for Enhanced Usability
The included remote control features a refined matte black design and a slimmer profile compared to previous LG CineBeam models. It offers more intuitive operation. The LG ThinQ app can also be used to control the projector via smartphone. An image shows the compact LG CineBeam S projector and its modern, slim remote control.
Specifications
| Category | Detail |
|---|---|
| Series | LG CineBeam S |
| Model Number | PU615U |
| Product Category | Portable Ultra-Short Throw Projector |
| Resolution | 3840×2160 |
| Brightness (ANSI Lumens) | 500lm |
| Contrast Ratio | 450,000:1 |
| Body Color | Silver |
| Projection Size (Throw Distance) | 40-100 inches (8-39cm) |
| Throw Ratio | 0.25 |
| Light Source | 3ch Laser |
| Projection System | DLP |
| Input/Output Terminals | HDMI x1 (eARC, CEC), USB x2 (USB Type-C) |
| Wireless | Bluetooth, webOS 24 |
| Features | Auto Keystone (4/9/15-point adjustment), HDR (HDR10/HLG/HGIG), HDCP (HDCP2.2), TruMotion, Screen Share, Playback of Video/Image/Audio files, Internet Browser, FILMMAKER mode |
| Body Dimensions (W×H×D) | 110×160×162.3 mm |
| Weight | Approx. 1.9kg |
| Built-in Speaker | 4W+4W (Stereo) |
| Power Input | 100V-240V @ 50~60 Hz |
| Power Consumption (Max) | 73W |
| Power Saving/Sleep Mode | 0.5W or less |
| Included Accessories | Instruction Manual, Warranty Certificate, AC-DC Adapter, Power Cord, Remote Control (with button battery CR2025), Edge Guard |
| Other | JAN CODE (49-89027-030671), Warranty Period (5 years from purchase) |
Brand Philosophy and Company Information
The Meaning Behind the Brand Slogan "Life's Good"
LG Electronics' brand slogan "Life's Good" symbolizes the desire to "excite and move customers worldwide" amidst diversifying consumer needs. Under this slogan, LG Electronics pursues the mission of "Innovation for a Better Life," aiming to enrich customers' daily lives and provide moments of joy. The company is committed to building a sustainable society, targeting a 50% reduction in CO2 emissions by 2030 (compared to 2017) and a complete transition to renewable energy by 2050. They pledge to fulfill global responsibilities through eco-product design and carbon emission reduction.
LG Electronics Japan Co., Ltd. Overview
Company Name: LG Electronics Japan Co., Ltd.
Head Office: 2-1-3 Kyobashi Trust Tower, Kyobashi, Chuo-ku, Tokyo 104-8301, Japan
URL: https://www.lg.com/jp/
Established: January 1981
Representative: President & CEO Sung-ju Son
Business Activities: Import and sales of LG Electronics products in Japan, including TVs, audio equipment, monitors, laptops, home projectors, home appliances, air purifiers, dryers, digital signage, robotics, automotive components, and solutions.
About LG Electronics
LG Electronics is a global technology innovator with operations worldwide and approximately 74,000 employees. Operating under four divisions – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions, and Business-to-Business – LG Electronics achieved global sales of approximately 87.7 trillion KRW in 2024. As a leading global electronics brand, LG Electronics offers products ranging from TVs and home appliances to air solutions, monitors, and automotive components, continuously proposing ways to enhance customers' lives with the "Life's Good" philosophy.
Press Inquiries
Contact: LG Electronics Japan Co., Ltd.
Public Relations: Nagai
Email: jpn-pr@lge.com
TEL: 03-5299-4603
