Apple App Store Review Guidelines
These guidelines are designed to help developers understand the standards and requirements for submitting applications to the App Store. The goal is to provide a safe and high-quality experience for users while offering a platform for developers to innovate and succeed.
Introduction
The App Store aims to provide a safe experience for users and a great opportunity for developers. Every application is reviewed by experts to ensure it meets quality and safety standards. Apple strives to create the most secure platform for consumers worldwide.
Safety
Applications must not contain offensive, insensitive, or objectionable content. This includes content that is discriminatory, promotes violence, or exploits individuals. Developers must ensure their apps are safe for all users, especially children.
Performance
Applications should be stable, responsive, and perform as expected. Developers must thoroughly test their apps for bugs and ensure they function correctly across various devices and operating system versions. Metadata, including descriptions and screenshots, must be accurate and up-to-date.
Business
Developers can monetize their applications through various methods, including in-app purchases and subscriptions. Transparency is key; all pricing and subscription details must be clearly communicated to users. Developers must adhere to fair business practices and avoid deceptive or fraudulent activities.
Design
Applications should be intuitive, innovative, and easy to use. Developers are encouraged to create original designs and avoid simply copying existing popular apps. The user interface should be clean and consistent with Apple's design principles.
Legal
All applications must comply with applicable laws and regulations in every territory where they are made available. This includes privacy laws, intellectual property rights, and any specific regulations related to content or services offered. Developers are responsible for ensuring their apps are legally compliant.
Privacy
Protecting user privacy is paramount. Applications must clearly state their data collection and usage policies. Developers must obtain explicit user consent before collecting or sharing personal data and must comply with all relevant privacy laws, including GDPR and COPPA.
Intellectual Property
Applications must only include content that the developer has created or has the legal right to use. Using third-party material without proper authorization is prohibited and can lead to the rejection of the app or termination of the developer account.
App Store Connect
Developers use App Store Connect to submit their apps, manage metadata, track reviews, and communicate with the App Review team. Understanding the submission and review process is crucial for a successful launch.
After Submission
Once an application is submitted, the App Review team will examine it. Developers should monitor the status of their app and respond promptly to any requests for additional information or clarification. If an app is rejected, developers can appeal the decision or resubmit with the necessary changes.
Updates
Applications should be regularly updated to fix bugs, improve performance, and add new features. Developers must ensure their apps remain compatible with the latest operating system versions and device capabilities.
