Whirlpool® 5 & 6 Series Front Load Pairs
Product Presentation
Industry Insights
This presentation covers key insights into the front load laundry market, focusing on Whirlpool's 5 & 6 Series Front Load Washers and Matching Dryers.
Consumer Trends:
- Millennials are the most likely demographic to purchase front-load washers. In 2021, they represented 43% of home buyers.
- Front-load washers are more likely to be sold in colors compared to top-load washers. 44% of front-load washers are sold in color.
- Millennials and Gen Z are most likely to purchase colored washers. 50% of color washer buyers are under the age of 40.
- Dryers attach with 64% of color washer purchases.
Whirlpool 5 & 6 Series Features
The Whirlpool 27" 5 & 6 Series Front Load Pairs offer advanced features designed to meet consumer needs:
Whirlpool® 4.5 Cu Ft Front Load Washer (WFW5605M)
- Quick Wash Cycle: 25 Minute Regular / Quick Wash for a standard 10-lb load.
- Intuitive Controls: 'What to Wash' and 'How to Wash' controls allow customization of up to 35 cycle options.
- Internal Heater: Enables Steam Clean and Sanitize options.
- Tumble Fresh Option: Tumbles clothes periodically for up to 12 hours to keep them fresh without immediate transfer to the dryer.
- Available in White and Chrome Shadow.
Whirlpool® 5.0 Cu Ft Front Load Washer (WFW6605M)
- Offers the same capacity and features as the 5 Series, with the added benefits of steam.
- Wrinkle Shield™ Plus with Steam: Uses tumbling and steam for up to 150 minutes after the cycle ends or until the dryer door is opened.
- Steam Refresh Cycle: Releases wrinkles and reduces odors.
- Static Reduce Option: Reduces static with a spray of mist and tumbling after the load is dry.
- Available in White and Chrome Shadow.
Whirlpool® 27" 7.4 Cu Ft Dryers
- Wrinkle Shield™ Option: Tumbles with no heat for up to 150 minutes after the cycle ends or until the dryer door is opened.
- Advanced Moisture Sensing: 3 sensors track moisture and temperature to prevent over and under drying.
- Intuitive Controls: Choose 'What to Dry' and 'How to Dry' to customize up to 36 cycle options.
- Sanitize Cycle: Eliminates 99.9% of common household bacteria.
- Available in White & Chrome Shadow.
- WE/GD6605M model includes Steam features.
What 10-lb of Laundry Looks Like:
- 30 Men's Large T-Shirts (approx. 5.2 oz per T-shirt)
- 7 Large Bath Towels (27 x 58 inches, 600GSM, 21 oz per towel)
- 12 Pairs Men's Jeans (approx. 13 oz per pair)
Model Lineup Overview
2022 Washer Lineup
| Feature | WFW560CHW | WFW5620HW | WFW5605MW/C | WFW6620HW/C | WFW6605MW/C | WFW8620HW/C | WFW9620HW/C/B |
|---|---|---|---|---|---|---|---|
| WiFi | Single Load Dispenser | Single Load + Load & Go™ XL | Yes | ||||
| Innovation | Tumble Fresh | Wash & Dry Option | |||||
| Capacity | 4.3 Cu. Ft. | 4.5 Cu. Ft. | 4.5 Cu. Ft. | 5.0 Cu. Ft. | 5.0 Cu. Ft. | 5.0 Cu. Ft. | 5.0 Cu. Ft. |
| Post Care | NA | NA | Tumble Fresh | 12-Hour FanFresh® Option | 12-Hour FanFresh® Option | 12-Hour FanFresh® Option | 12-Hour FanFresh® Option |
| Quick Wash | Quick Wash | 25 Minute Regular Load Quick Wash | 25 Minute Regular Load Quick Wash | 15 Minute Small, Lightly Soiled Quick Wash | 15 Minute Small, Lightly Soiled Quick Wash | 15 Minute Small, Lightly Soiled Quick Wash | 15 Minute Small, Lightly Soiled Quick Wash |
| Steam | NA | NA | Steam Clean Option | Steam Clean Option | Steam Clean Option | Steam Clean Option | Steam Clean Option |
| Energy Star® Certified | ENERGY STAR® Certified | ENERGY STAR® Certified | ENERGY STAR® Certified | ||||
| Drive System | Direct Drive | Direct Drive | Direct Drive | Direct Drive | Direct Drive | Direct Drive | Direct Drive |
| Basket | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel | Smooth Wave Stainless Steel |
| Dryer Match | WE/GD560CHW | WE/GD5605HW/C | WE/GD6605HW/C | WE/GD6620HW/C | WE/GD6605MW/C | WE/GD8620HW/C | WE/GD9620HW/C/B |
2022 Dryer Lineup
| Feature | WHD560CHW, WED560LHW | WE/GD5620HW | WE/GD5605MW/C | WE/GD6620HW/C | WE/GD6605MW/C | WE/GD8620HW/C | WE/GD9620HW/C/B |
|---|---|---|---|---|---|---|---|
| Capacity | 7.4 cu. ft. | 7.4 cu. ft. | 7.4 cu. ft. | 7.4 cu. ft. | 7.4 cu. ft. | 7.4 cu. ft. | |
| Sanitize | No | No | Yes | Yes | Yes | Yes | Yes |
| Steam | No | No | No | Yes | Yes | Yes | Yes |
| Post Care | WrinkleShield™ | WrinkleShield™ | WrinkleShield™ | Wrinkle Shield™ + with steam | Wrinkle Shield™ + with steam | Wrinkle Shield™ + with steam | Wrinkle Shield™ + with steam |
| Interior Light | No | No | Yes | Yes | Yes | Yes | Yes |
| Drum Material | Powder | Stainless | Stainless | Stainless | Stainless | Stainless | Stainless |
| Wifi | No | No | No | No | Yes | Yes | |
| Sensors | Advanced Moisture Sensing (3 Sensors) | Advanced Moisture Sensing (3 Sensors) | Advanced Moisture Sensing (3 Sensors) | Advanced Moisture Sensing (3 Sensors) | Advanced Moisture Sensing (3 Sensors) | Advanced Moisture Sensing (3 Sensors) | |
| Energy Star | Yes | Yes | Yes | Yes | Yes | Yes | |
| Dryer Technology | Heat Pump (WHD) / Vented | Vented | Vented | Vented | Vented | Vented | Vented |
| Washer Match | WFW560CHW | WFW5605MW/C | WFW6605MW/C | WFW6620HWC | WFW6605MW/C | WFW8620HWC | WFW9620HW/C/B |
Resources
For more sales tools and information, visit www.learnwhirlpool.com.
