Beurer Presents New Brand Claim "healthy. life. style."

New Brand Claim: "healthy. life. style."

At IFA 2025, Beurer is launching its revamped brand communications with a new claim: "healthy. life. style." This claim signifies the company's evolution beyond functional healthcare products to embody a modern lifestyle tailored to individual needs.

The new brand claim "healthy. life. style." replaces the previous claim "Health and well-being", which has been used for decades. Through constant innovations and by expanding its product range, Beurer has grown beyond its core areas of health and well-being. The new claim conveys this change to the outside world and enables people to experience it emotionally.

Breakdown of the Claim:

• "healthy": Beurer is synonymous with products that support people's health.
• "life": Beurer's wide range covers many areas of daily life and assists with everyday routines.
• "style": Beurer's products are innovative, functional, and feature design that complements a modern lifestyle.

Kerstin Glanzer, Head of Marketing at Beurer, stated, "The claim 'healthy. life. style.' brings our brand values into a new era. It combines our core area of health with a focus on design and lifestyle – which is precisely what sets our brand apart today."

Beurer Introduces a Sound Logo

The new brand claim also paves the way for realigned visual language, which in future will emphasize the lifestyle aspect. In keeping with this approach, the Beurer brand is getting a sound logo for the first time, which will make the brand more recognizable in moving image content in future.

Visit Beurer at IFA 2025

All new Beurer products will be on display at the IFA from 5 to 9 September 2025 in Hall 4.1, stand 112.

About Beurer

Beurer was founded in Ulm in 1919 and now leads the way in several product categories. The family business is synonymous with a modern and healthy lifestyle, which is reflected in the claim "healthy. life. style." for the Beurer brand.

Originally a manufacturer of heat pads and heated underblankets, Beurer has grown into an expert, full-range supplier offering more than 500 products. Today, the traditional company offers various products for use at home across its product categories of Health, Wellbeing, Beauty, Personal Care, Home, Fitness, Baby and Pet Care. These include medical devices such as blood pressure and blood glucose monitors, clinical thermometers, pulse oximeters, nebulisers, insect bite healers and products for pain therapy. The product range also covers the areas of flexible heating, weight, air, massage and recovery. What's more, Beurer offers various beauty products in the categories of facial care, body care, hair care, hair removal, manicure & pedicure, as well as a men's grooming range and electric toothbrushes in the Personal Care category. Beurer offers a range of fitness products in its "Antelope by beurer" product group. The Baby category contains products adapted to the needs of children, babies and their parents. With "Love Your Pet by beurer", Beurer offers a wide range of products for pets. The "Connect" product group includes a wide range of apps that can be combined with Beurer products and make people's everyday routine easier.

Around 1800 employees worldwide and a distribution network spanning more than 100 countries contribute to the company's ever-growing success. You can find more information at www.beurer.com.

Contact Information

Press Contact:
Simon Schwörer
Email: presse@beurer.de

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