Beurer Academy: Now with Practical Assets Download Area
Press Release
Ulm, September 5, 2025
The Beurer Academy has established itself as a valuable training platform for trade partners and channels, offering exciting news and insights. For IFA 2025, Beurer is presenting a practical update to its innovative tool, which now offers a comprehensive download function for assets – conveniently accessible via smartphone or desktop.
With this update, users of the Beurer Academy gain access to the new download function. Whether product images, application videos, user manuals, or packaging illustrations – all relevant product assets can now be downloaded quickly and easily directly from the app or the desktop version.
Proven Functions for Training and Consultation
The app continues to offer three central areas:
- News Feed: Here, users can find current information on new products, highlights, and events – regularly updated and presented multimodally. Users can interact directly with Beurer via likes or comments on posts.
- Products: This section provides detailed information on all eight Beurer product categories, including data sheets, images, and user manuals.
- Training: In engaging training sessions, users can interactively expand their product knowledge – ideal for preparing for customer consultations.
A special highlight remains the "Magnifier" [?], a helpful search function. By scanning the barcode on the packaging or entering the product name, dealers can retrieve all relevant information about a product during customer consultations.
App Interface Description
[Image Description: A mobile phone screen displaying the Beurer app interface. The top shows "Trainings" and the Beurer logo. Below are sections labeled "Highlights", "Gesundheit" (Health), "Wohlbefinden" (Well-being), and "Haushalt" (Household). A prominent button reads "Neu: Assets Download Bereich" (New: Assets Download Area).]
Available for Smartphone and Desktop
The Beurer Academy is available free of charge in German and English – as an app in the Apple App Store and on Google Play. Simply scan the QR code [QR Code excluded].
The desktop version is accessible at beurer.postap.de.
For questions regarding usage or the new update, your personal Beurer contact person is available at any time.
Product News at IFA 2025
All new Beurer products can be seen from September 5 to 9, 2025, at IFA in Hall 4.1, Stand 112.
Image Usage Rights
The following image material is exclusively for press use for reporting on our company and products, provided that the following copyright notice is clearly visible: Beurer GmbH.
Contact Information
Beurer GmbH
Söflinger Straße 218
D-89077 Ulm
Tel. +49 731/3989-0
Fax +49 731/3989-295
Beurer Press Contact
Simon Schwörer
E-Mail: presse@beurer.de
Social Media
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About Beurer
Beurer was founded in 1919 in Ulm and is now a leader in several product categories. The family company stands for a modern and healthy lifestyle. This aspiration is captured by the Beurer brand claim "healthy. life. style." Originally a manufacturer of heating pads and warming underblankets, Beurer developed into a competent full-range supplier with over 500 products. Today, the traditional company offers various products for home use in the categories of Health, Well-being, Beauty, Personal Care, Household, Fitness, Baby, and Pet Care. These include medical devices such as blood pressure and blood glucose monitors, fever thermometers, pulse oximeters, inhalers, and insect bite healers, as well as pain therapy products. The product range also includes Gentle Heat, Weight, Air, Massage, and Relaxation. Furthermore, Beurer offers various beauty products in the categories FaceCare, BodyCare, HairCare, Hair Removal, Manicure & Pedicure, and a men's care series as well as electric toothbrushes in the Personal Care segment. In the "Antelope by beurer" product area, Beurer offers a range of fitness products. The Baby segment includes products tailored to the needs of children, babies, and their parents. With "Love Your Pet by beurer," Beurer offers a diverse range of products for pets. The "Connect" product group encompasses a broad app ecosystem that can be combined with Beurer products and simplifies everyday life. Worldwide, around 1,800 employees and a distribution network in over 100 countries contribute to the company's continuously growing success. Further information can be found at www.beurer.com.
