The History of Lexus

1988

Dealer Count: 80

• JANUARY Lexus and the "L" logo introduced at the Los Angeles Auto Show
• FEBRUARY Artist renderings of the cars first shown in Chicago
• APRIL Lexis, an information network, files suit challenging the use of the name Lexus
• MAY After a demanding selection process, the initial 80 Lexus dealerships are named

1989

Annual Sales: 16,302 • Dealer Count: 81

• JANUARY LS 400 and ES 250 introduced in Detroit and Los Angeles
• MARCH Lawsuit with Lexis resolved in favor of the auto manufacturer
• SEPTEMBER LS 400 and ES 250 go on sale
• DECEMBER A single consumer complaint launches a special service campaign, earning the brand recognition as the new standard in personalized service

LS 400 - Popular Science Best of What's New

1990

Annual Sales: 63,534 • Dealer Count: 121

• DECEMBER Out of thousands of parties interested in a Lexus franchise, only 121 top-notch dealers are selected for Lexus' first year of business

LS 400

• Car and Driver 10 Best
• Automobile Magazine Top Ten All-Stars
• Consumer Digest Best Buy

1991

Annual Sales: 71,206 • Dealer Count: 141

• JUNE SC 400 luxury sport coupe goes on sale
• SEPTEMBER SC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250
• DECEMBER Lexus is named best-selling luxury import, outselling both Mercedes-Benz and BMW

LS 400 - Automobile Magazine Top Ten All-Stars, Consumer Digest Best Buy

ES 300 - Automobile Magazine Top Ten All-Stars, Playboy Magazine Car of the Year, Popular Science Best of What's New

SC 400 - Popular Science Best of What's New

1992

Annual Sales: 92,890 • Dealer Count: 165

• SEPTEMBER Freshened LS 400 with more than 50 changes goes on sale

1993

Annual U.S. Sales: 94,677 • Dealer Count: 168

• JANUARY GS 300 luxury performance sedan revealed in Los Angeles and Detroit
• MARCH GS 300 goes on sale
• NOVEMBER Industry-leading Certified Pre-Owned program introduced

SC 300 - Automobile Magazine Top Ten All-Stars, Car and Driver 10 Best

1994

Annual U.S. Sales: 87,419 • Dealer Count: 171

• NOVEMBER Completely redesigned second-generation LS 400 goes on sale

LS 400 - Personal Finance Magazine Best Buy in the $30,000+ category, Motor Trend Import Car of the Year, Motor Trend Best Buy, Automobile Magazine Top Ten All-Stars, Car and Driver 10 Best

ES 300 - Personal Finance Magazine Best Buy in the $20,000 to $30,000 category, Motor Trend Best Buy

1995

Annual U.S. Sales: 79,334 • Dealer Count: 172

• APRIL LX 450 revealed in New York with plans announced to enter sport utility market in early 1996
• MAY 100% tariffs on select Japanese luxury vehicles proposed by U.S. government in effort to settle long-standing U.S.-Japan trade dispute
• JUNE Agreement reached between U.S. and Japan; trade war averted

LS 400 - Popular Mechanics Design & Engineering Award, Automobile Magazine Top Ten All-Stars, Car and Driver 10 Best

SC 300 - Automobile Magazine Top Ten All-Stars, Car and Driver 10 Best

1996

Annual U.S. Sales: 81,529 • Dealer Count: 176

• JANUARY LX 450 goes on sale
• SEPTEMBER All-new ES 300 goes on sale

ES 300 - American Automobile Association (AAA) Top Car in the $25,000 to $30,000 category

SC 300 - Automobile Magazine Top Ten All-Stars

1997

Annual U.S. Sales: 97,593 • Dealer Count: 177

• SEPTEMBER Redesigned LS 400 featuring VVT-i introduced
• OCTOBER Next-generation GS 400 and GS 300 luxury performance sedans go on sale
• NOVEMBER SC 400 and SC 300 receive engines with VVT-i technology
• DECEMBER All-new redesigned LX 470 and one-of-a-kind Street Rod introduced in Los Angeles

SC 300 - Automobile Magazine Top Ten All-Stars

1998

Annual U.S. Sales: 156,260 • Dealer Count: 182

• JANUARY RX 300 presented at the North American International Auto Show
• MARCH LX 470 and RX 300 go on sale
• JULY Monthly sales surpass all luxury competitors—a first for any international automaker
• DECEMBER 12th consecutive monthly sales record set

GS 400/ - Car and Driver 10 Best

GS 300 - Consumer Digest Best Buy

GS 400 - Motor Trend Import Car of the Year, American Automobile Association (AAA) Top Car in $40,000 to $50,000 category, Popular Science Best of What's New

ES 300 - Consumer Digest Best Buy

RX 300 - Motor Trend Sport Utility of the Year

1999

Annual U.S. Sales: 185,890 • Dealer Count: 185

• JANUARY IS compact performance sedan unveiled in Detroit
• MARCH Entrance into world of motorsports as GS 400 races in Grand American Motorola Cup Sports class, achieving first win in sixth race
• SEPTEMBER 10th anniversary of selling first vehicle in the U.S.
• OCTOBER Sports Coupe concept vehicle presented in Tokyo
• NOVEMBER One-millionth vehicle sold in the U.S.

GS 400/ - Car and Driver 10 Best

GS 300

LX 470 - Automobile Magazine All Star in Large SUV category

2000

Annual U.S. Sales: 206,037 • Dealer Count: 190

• JANUARY Redesigned LS 430 flagship sedan revealed in Detroit; IS 300 unveiled in Los Angeles
• APRIL Plans for SC 430 hardtop convertible announced in New York
• JUNE IS 300 goes on sale
• AUGUST First import luxury brand to sell 20,000+ vehicles in one month
• SEPTEMBER GS 430 replaces GS 400
• OCTOBER All-new redesigned LS 430 goes on sale
• DECEMBER Best-selling luxury make in America

LS 430 - Popular Mechanics Design and Engineering Award

IS 300 - Popular Science Best of What's New

GS 400/ - Car and Driver 10 Best

GS 300

2001

Annual U.S. Sales: 223,983 • Dealer Count: 196

• JANUARY IS 300 Sport Cross, IS 300 manual transmission sport sedan and SC 430 presented in Detroit
• MARCH All-new SC 430 hardtop convertible goes on sale
• AUGUST All-new IS 300 Sport Cross and IS 300 5-speed manual transmission models go on sale
• SEPTEMBER The fourth-generation ES 300 goes on sale
• DECEMBER Best-selling luxury make in America for second consecutive year

LS 430 - Automobile Magazine All-Star in Best Luxury Sedan category

RX 300 - Consumer Guide Best Buy

ES 300 - Consumer Guide Best Buy

GS 300 - Consumer Guide Best Buy

2002

Annual Sales: 234,109 • Dealer Count: 199

• JANUARY GX 470 revealed in Detroit; Specially built sports car for Steven Spielberg's Minority Report revealed in Los Angeles
• MAY ES 300 and RX 300 are America's best-selling luxury car and SUV
• NOVEMBER Production version of all-new GX 470 luxury utility vehicle unveiled in Florida; LF-S, first Lexus Future concept vehicle, unveiled in Tokyo, showcases new design philosophy
• DECEMBER GX 470 goes on sale; Best-selling luxury make in America for third consecutive year

IS 300 captures first motorsports championship in Grand American Sport Touring class

LS 430 - Consumer Guide Best Buy

ES 300 - Edmunds.com Editor's Most Wanted Vehicle in Large Sedan Under $55,000, Edmunds.com Consumer's Most Wanted Vehicles in Large Sedan Under $55,000, Consumer Guide Best Buy

GX 470 - Consumer Guide Best Buy, Texas Truck Rodeo Premium SUV of the Year, Four Wheeler's Four Wheeler of the Year, 4-Wheel and Off Road 4x4 of the Year, Automobile Magazine All-Star Award

2003

Annual Sales: 259,755 • Dealer Count: 206

• JANUARY Redesigned, second-generation RX, the RX 330, and industry's first luxury electric/gas hybrid vehicle, the RX Hybrid, introduced in Detroit
• MARCH All-new second-generation RX 330 goes on sale
• APRIL LF-X concept vehicle unveiled in New York
• SEPTEMBER First Lexus vehicle produced outside of Japan at Toyota Motor Manufacturing, Canada
• DECEMBER Best-selling luxury make in America for fourth consecutive year

RX 300 - Consumer Guide Best Buy

GX 470 - Consumer Guide Best Buy, Four Wheeler's Four Wheeler of the Year for an unprecedented second consecutive year

2004

Annual Sales: 287,927 • Dealer Count: 210

• JANUARY Reveal of redesigned, third-generation GS sport sedan and world premiere of world's first luxury hybrid SUV, the RX 400h, in Detroit; V8 racing engines provided to four teams in Grand American Rolex Sports Car series with first series win in fourth race
• APRIL Two-millionth vehicle sold in the U.S.; Third concept vehicle in LF series in 12 months, the LF-C retractable hardtop, unveiled in New York
• AUGUST Second SC 430 Pebble Beach® Special Edition goes on sale
• DECEMBER Best-selling luxury make in America for fifth consecutive year

LS 430 - Consumer Guide Best Buy

ES 330 - Consumer Guide Best Buy

RX 330 - Consumer Guide Best Buy

GX 470 - Automobile Magazine All-Star Mid-Size Sport Utility

2005

Annual Sales: 302,895 • Dealer Count: 215

• JANUARY LFA super-premium two-seat GT sports car concept revealed in Detroit
• FEBRUARY Third-generation GS 300 and GS 430 go on sale
• MARCH World premiere of all-new IS 350 sport sedan and GS 450h, the industry's first luxury hybrid sport sedan, in New York
• APRIL RX 400h goes on sale
• AUGUST Lexus-badged vehicles sold in Japan for the first time
• OCTOBER LF-Sh concept vehicle revealed in Tokyo; All-new IS 250 and IS 350 sport sedans go on sale
• DECEMBER RX 400h adds front-wheel drive model; Best-selling luxury make in America for sixth consecutive year

GS 300 - American Automobile Association (AAA) Top Car in its price category, Consumer Guide Best Buy, Kelley Blue Book Best Resale Value Award: Top 10

RX 330 - Kelley Blue Book Best Resale Value Award: Top 10

GX 470 - Kelley Blue Book Best Resale Value Award: Top 10

2006

Annual Sales: 322,434 • Dealer Count: 220

• JANUARY All-new flagship sedan, the LS 460, revealed in Detroit
• FEBRUARY ES 350 premieres in Chicago accompanied by a giant mechanical flower to kick off the "Can You Engineer Desire" campaign
• APRIL ES 350 and GS 450h go on sale; LS 600h L unveiled in New York, featuring the world's first full-hybrid V8 powertrain
• OCTOBER LS 460 and LS 460 L go on sale, redefining full-size luxury segment
• DECEMBER Best-selling luxury make in America for seventh consecutive year

LS 460 - CNET Editor's Choice Award

ES 330 - Consumer Guide Automotive's Most Significant New Introduction

RX 330 - The Car Book 2006 Best Buy

IS 350 - Wards 10 Best Engine for its 3.5 liter DOHC V6

RX 400h - Polk Automotive Loyalty Award in Mid-Size SUV category

2007

Annual Sales: 329,177 • Dealer Count: 223

• JANUARY 2008 IS F and reinvented LFA concept vehicles revealed in Detroit, spotlighting new high-performance focus; Lexus Pursuit of Potential philanthropic program launches
• APRIL All-new LX 570 unveiled in New York
• JULY LS 600h L goes on sale
• OCTOBER F SPORT performance parts line launches at SEMA
• DECEMBER Best-selling luxury make in America for eighth consecutive year

LS 460 - 2007 World Car of the Year, Motor Week Driver's Choice Best Luxury Sedan

RX 350 - Consumer Guide Best Buy

IS 350/ IS 250 - Kelley Blue Book Best Resale Value Award: Top 10

2008

Annual U.S. Sales: 260,087 • Dealer Count: 226

• JANUARY All-new LX 570 goes on sale; IS F high-performance sedan goes on sale
• FEBRUARY RX 350 and ES 350 join Pebble Beach® Collection
• APRIL Winners of the first Lexus Eco Challenge announced
• OCTOBER Lexus reveals the IS 250C and IS 350C convertibles at Paris Motor Show
• DECEMBER Best-selling luxury make in America for ninth consecutive year

LS 460 - The Chauffeur Magazine Top Pick for Chauffeur Car of the Year

ES 350 - Kiplinger's Best New Cars, Best in Class $30,000--$45,000

GX 470 - Kiplinger's Best New Cars, Best Resale Truck-Based SUV

2009

Annual U.S. Sales: 215,975 • Dealer Count: 228

• JANUARY Lexus debuts the HS 250h at NAIAS, the fourth hybrid vehicle in its lineup; Lexus introduces the all-new 2010 RX 350 and RX 450h luxury utility vehicles, reinventing the vehicle that invented it all
• FEBRUARY The third-generation RX 350 goes on sale
• MAY The all-new IS 350C and IS 250C hard-top convertibles go on sale
• JUNE The second-generation RX 450h goes on sale
• JULY More than 1 million RX vehicles have been sold in the U.S., making it the most successful luxury utility vehicle
• AUGUST HS 250h, the world's first hybrid-only luxury vehicle, goes on sale; Lexus Enform® with Safety Connect®, the all-new telematics system, goes live
• OCTOBER LFA, Lexus' first Supercar, makes its global debut at the Tokyo Motor Show
• DECEMBER All-new second generation GX 460 goes on sale; LF-Ch premium compact hybrid concept makes North American debut in Los Angeles; Best-selling luxury make in America for tenth consecutive year

LS 460 - Automotive Lease Guide 2010 Residual Value Award for Luxury Car, AutoPacific Vehicle Satisfaction Award and Ideal Vehicle Award

ES 350 - AutoPacific Vehicle Satisfaction Award and Ideal Vehicle Award

LX 570 - Kelley Blue Book Best Ski Trip for Top 10 Road Trip Cars

RX 350 - Automotive Lease Guide Residual Value for Near Luxury Utility Vehicle, Polk Automotive Loyalty Award in the Mid/Full-Size SUV category

RX 450h - Texas Truck Rodeo Mid-Size Luxury Segment

IS 350/ IS 250 - Kelley Blue Book Best Resale Value: Near-Luxury Car

2010

Annual U.S. Sales: 229,329 • Dealer Count: 229

• MARCH World premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show
• AUGUST IS 350 adds all-wheel drive model
• DECEMBER Best-selling luxury make in America for 11th consecutive year

LS 460 - Consumer Guide Best Buy, Forbes "Toughest Cars on the Road", Kiplinger's 10 Best Cars of the Past Decade

RX 350 - Consumer Guide Best Buy, Forbes Best Car for the Buck, Kiplinger's 10 Best Cars of the Past Decade

ES 350 - Cars.com 2010 Best Bet for Luxury Cars

HS 250h - Edmunds.com Top Recommended Hybrid

IS 350C - Edmunds.com Consumers' Top Rated vehicle in the Convertible Over $35,000 category

IS 350/ IS 250 - Cars.com 2010 Best Bet for Luxury Cars

Edmunds lists the 1990 Lexus LS400 on its "The 100 Greatest Cars of All Time"

Edmunds.com "Best Retained Value Award" in the Sedan Over $40K category

Edmunds.com "Best Retained Value Award" in the Convertible $35K-$45K category

Kelley Blue Book 2012 Best Resale Value: Near Luxury Car

Car and Driver 2011 Editor's Choice Award "One to Watch" in Luxury Sports Sedan and Sporty and Fun Sports Sedan categories

2011 U.S. News & World Report Best Cars for Families in the Best Luxury Large SUV for Families category

2011

Annual U.S. Sales: 198,552 • Dealer Count: 229

• JANUARY First LFA production vehicle arrives in the United States
• MARCH CT 200h, Lexus' fifth hybrid vehicle, goes on sale
• APRIL "Best Retained Value Award" for luxury brands by Edmunds.com
• AUGUST Lexus debuts the new look of Lexus at the world premiere of the GS 350 at Pebble Beach Concours d'Elegance
• SEPTEMBER GS 450h debuts at Frankfurt Motor Show; Lexus becomes the leading automobile brand on Twitter
• OCTOBER World premiere of GS 350 F SPORT in Las Vegas
• NOVEMBER Kelley Blue Book 2012 Best Resale Value Awards for Luxury Brand

LX 570 - Kiplinger's Best Resale Value in the Truck-Based SUVs category, Polk Automotive Loyalty Award in the Mid/Full-Size SUV category, U.S. News & World Report's Best Luxury Midsize Crossover for the Money, Top rated Luxury Crossover SUV in AutoPacific 2011 Vehicle Satisfaction Award in the Luxury Crossover SUV segment, 2011 U.S. News & World Report Best Cars for Families in the Best Luxury Midsize SUV for Families category, Forbes Best Used Car list

RX 350 - Kiplinger's Most Fuel-Efficient in the Large and Midsize Crossovers category, Kelley Blue Book 2012 Best Resale Value: Hybrid SUV

RX 450h - Car Book's 2011 Best Bets, USA Today's top 10 list for most fuel efficient car

CT 200h - Kiplinger's Most Fuel-Efficient in the $25,000-$30,000 category, USA Today's top 10 list for most fuel efficient car, Kelley Blue Book 2011 Top 10 Green Car, Top five of Auto Club's 2011 Green Car Guide

GS 350 - AutoPacific Vehicle Satisfaction Award and Ideal Vehicle Award

ES 350 - AutoPacific Vehicle Satisfaction Award and Ideal Vehicle Award

IS 250C - Kelley Blue Book Best Ski Trip for Top 10 Road Trip Cars

IS 350/ IS 250 - Kelley Blue Book 2012 Best Resale Value: Near-Luxury Car

IS F - Car and Driver 2011 Editor's Choice Award "One to Watch" in Luxury Sports Sedan and Sporty and Fun Sports Sedan categories

LX 570 - 2011 U.S. News & World Report Best Cars for Families in the Best Luxury Large SUV for Families category

GX 460 - Kiplinger's Best Resale Value in the Truck-Based SUVs category

RX 350 - Polk Automotive Loyalty Award in the Mid/Full-Size SUV category

RX 450h - U.S. News & World Report's Best Luxury Midsize Crossover for the Money, Top rated Luxury Crossover SUV in AutoPacific 2011 Vehicle Satisfaction Award in the Luxury Crossover SUV segment, 2011 U.S. News & World Report Best Cars for Families in the Best Luxury Midsize SUV for Families category, Forbes Best Used Car list

HS 250h - Kiplinger's Most Fuel-Efficient in the Large and Midsize Crossovers category, Kelley Blue Book 2012 Best Resale Value: Hybrid SUV

CT 200h - Car Book's 2011 Best Bets, USA Today's top 10 list for most fuel efficient car, Kiplinger's Most Fuel-Efficient in the $25,000-$30,000 category, USA Today's top 10 list for most fuel efficient car, Kelley Blue Book 2011 Top 10 Green Car, Top five of Auto Club's 2011 Green Car Guide

2012

• JANUARY World premiere of LF-LC concept vehicle in Detroit; LF-LC named best concept car in the annual EyesOn Design Awards at the 2012 North American International Auto Show in Detroit
• FEBRUARY The fourth-generation GS 350 goes on sale; Lexus debuts first-ever Super Bowl commercial for Super Bowl XLVI
• APRIL World premiere of next-generation ES 350 and Lexus' first-ever, ES 300h hybrid sedan in New York

LS 460 - Kiplinger's Personal Finance 2012 Best New Car Value "Worth a Look" award, Kelley Blue Book Total Cost of Ownership Award: High-End Luxury Car

RX 350 - Kelley Blue Book Total Cost of Ownership Award: Luxury Crossover

IS F - Kelley Blue Book Total Cost of Ownership Award: High Performance

CT 200h - ACEEE (American Council for an Energy-Efficient Economy) Green Book Online "Greenest Vehicles of 2012"

The Lexus Covenant

Lexus will enter the most competitive, prestigious automobile race in the world. Over 50 years of Toyota automotive experience has culminated in the creation of Lexus cars. They will be the finest cars ever built.

Lexus will win the race because:

• Lexus will do it right from the start.
• Lexus will have the finest dealer network in the industry.
• Lexus will treat each customer as we would a guest in our home.

If you think you can't, you won't... If you think you can, you will! We can, we will.