Tide is America's #1 trusted laundry detergent brand, offering a wide range of liquid detergents, PODS, powders, and stain removers for powerful cleaning and fabric care.
Tide is a globally recognized brand of laundry detergent manufactured and marketed by Procter & Gamble (P&G). Since its introduction in 1946, Tide has been a leader in fabric care innovation, setting the standard for cleaning power and fabric protection. The brand offers a diverse portfolio of products, including the original Tide liquid detergent, powdered formulas, and the convenient Tide PODS® pacs.
Tide is known for its ability to tackle tough stains even in cold water, promoting energy conservation through its #TurnToCold campaign. The product line also features specialized solutions such as Tide Free & Gentle for sensitive skin, Tide Plus Bleach Alternative, and the portable Tide To Go stain removers. As a household staple, Tide is dedicated to keeping clothes looking their best with formulas designed for high-efficiency (HE) and standard washing machines.
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Tide PODS should be placed directly into the washing machine drum before adding clothes. Do not place them in the dispenser drawer. Use one pac for medium loads, two for large loads, and three for extra-large loads.
Yes, Tide Free & Gentle is hypoallergenic and recognized by the National Eczema Association and the National Psoriasis Foundation. It is free of dyes and perfumes, making it gentle on sensitive skin.
Yes, many Tide products are specifically formulated to clean effectively in cold water, helping to save energy and protect clothes from heat damage.
Always measure using the cap provided. For medium loads, fill to bar 1. For large loads, fill to bar 3, and for HE full loads, fill to bar 5. Adjust usage based on soil level and water hardness.