L.O.L. Surprise! is a line of collectible dolls and toys by MGA Entertainment, famous for their unique unboxing experience and hidden accessories.
L.O.L. Surprise! (Little Outrageous Little Surprise) is a toy brand owned by MGA Entertainment. Launched in 2016, it became a global phenomenon known for its innovative packaging that turns unboxing into an integral part of the play experience. The product line primarily features fashion dolls aimed at children, where each unit contains layers of surprises such as stickers, secret messages, accessories, and the doll itself.
The brand has expanded to include various series like O.M.G. (Outrageous Millennial Girls), Tweens, pets, and playsets including houses and vehicles. Many L.O.L. Surprise! dolls feature interactive elements, such as color-change abilities when submerged in ice-cold or warm water. MGA Entertainment provides comprehensive support for these products, ensuring safety and customer satisfaction through their global consumer services network.
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You can contact MGA Entertainment Consumer Services via their online contact form at www.mgae.com/contact or by calling +1 (800) 222-4685 (US/CA).
For the best results, use ice-cold water (approximately 32°F or 0°C). Some dolls may also change color in warm water. Note that long exposure to sunlight may deactivate the color change feature.
Most L.O.L. Surprise! products are rated for ages 3 and up due to small parts that may pose a choking hazard. Adult supervision is required.