1. Introduction
This manual provides detailed instructions for the Anna Bella 10.1-inch Digital Photo Frame, Model PF1007. Please read this manual thoroughly before using the device to ensure proper operation and to maximize your experience. Keep this manual for future reference.
2. Package Contents
Verify that all items are present in the package:
- 1x Anna Bella Digital Photo Frame (Model PF1007)
- 1x Stand
- 1x User Manual
- 1x DC Adapter

Image: The package contents include the digital photo frame, a stand, a user manual, and a DC power adapter.
3. Product Overview
The Anna Bella Digital Photo Frame PF1007 features a 10.1-inch 1280x800 HD IPS touch screen, designed for displaying photos and short videos with clarity and vibrant colors. It includes 32GB of internal storage and supports external memory via Micro SD card up to 128GB.

Image: The Anna Bella digital photo frame shown in both vertical and horizontal orientations, displaying family photos.
Key Features:
- High-Resolution IPS Touch Screen: 10.1-inch 1280x800 HD display with wide viewing angles and accurate color reproduction.
- Ample Storage: 32GB built-in storage, expandable up to 128GB via Micro SD card.
- Remote Sharing: Share photos and 15-second videos wirelessly via the free AiMOR app (iOS/Android).
- Multi-User Sharing: Invite friends and family to share photos directly to the frame.
- Flexible Placement: Auto-rotating bracket supports both portrait and landscape modes.
- Smart Features: Displays current time and temperature, includes a sleep mode for energy saving.
- Customizable Slideshows: Adjust photo duration, order, add captions, and select display modes.

Image: An illustration highlighting the frame's features such as Wi-Fi connectivity, AiMOR app compatibility, video call support, weather display, sleep mode, user connection, brightness adjustment, IPS touch screen, 32GB memory, and automatic on/off.

Image: A banner showcasing the Anna Bella 10.1-inch Digital Photo Frame with icons representing its core features: Wi-Fi, 32GB storage, touch screen, 10.1-inch display, HD resolution, and sleep mode.
4. Setup
4.1 Initial Power On
- Connect the DC adapter to the frame's power port and then to a power outlet.
- The frame will automatically power on. Follow the on-screen prompts to select your language and time zone.
4.2 Wi-Fi Connection
- On the frame's screen, navigate to Settings > Wi-Fi.
- Select your Wi-Fi network from the list.
- Enter your Wi-Fi password and tap Connect.
4.3 AiMOR App Installation
The AiMOR app is required for wireless photo and video sharing.
- Download the free AiMOR app from the App Store (iOS) or Google Play Store (Android) on your smartphone or tablet.
- Install and open the app.
- Create a new account or log in if you already have one.

Image: A sequence of smartphone screens illustrating how to download the AiMOR app from an app store, register or log in, and access the app's main interface.
4.4 Frame Pairing
- On your Anna Bella Digital Photo Frame, go to Settings > My Frame to find your unique Frame ID.
- In the AiMOR app, tap Add Frame and enter the Frame ID displayed on your device.
- Confirm the connection on both the app and the frame.
5. Operation
5.1 Adding Photos and Videos
You can add media to your frame using the AiMOR app, a Micro SD card, or a USB drive.
5.1.1 Via AiMOR App (Wireless Sharing)
- Open the AiMOR app on your smartphone.
- Select the photos or 15-second videos you wish to send.
- Choose the connected frame as the recipient.
- Optionally, add a caption to your media.
- Tap Send. The media will appear on your frame once uploaded.

Image: A step-by-step visual guide showing how to select photos from a gallery, choose recipients, add a caption, and select the important part of the photo before sending it to the frame via the AiMOR app.
5.1.2 Via Micro SD Card or USB Drive
- Insert a Micro SD card or USB drive containing your media into the corresponding slot on the frame.
- The frame will detect the external storage. Navigate to the storage option on the screen.
- Select the photos or videos you wish to import to the frame's internal memory.
- Confirm the import.

Image: The digital photo frame displaying a family photo, with text indicating support for Micro SD cards and USB drives for memory expansion.
5.2 Display Modes and Settings
5.2.1 Auto-Rotate Function
The frame automatically adjusts the display orientation (portrait or landscape) based on its physical position. The included stand allows for flexible placement.

Image: The digital photo frame displayed in horizontal and vertical positions, illustrating its auto-rotate feature and suitability for both desk placement and wall mounting. Note: While the product description may mention wall mounting, the frame is primarily designed for desk placement with its auto-rotating stand.
5.2.2 Slideshow Customization
Access Settings on the frame to customize your slideshow:
- Photo Duration: Set display time from 3 to 60 seconds.
- Order: Choose between shuffle or chronological order.
- Display Mode: Select fill or fit to screen.
5.2.3 Brightness and Volume Adjustment
You can adjust the screen brightness and playback volume directly from the frame's settings or via the touch screen interface.

Image: A visual representation of adjusting the brightness and volume controls on the digital photo frame, emphasizing that videos with sound enhance memories.
5.2.4 Sleep Mode
To conserve energy, enable Sleep Mode in Settings. You can set specific times for the frame to automatically turn off and on (e.g., auto off 11 PM - 7 AM).
5.3 Multi-User Connection
The AiMOR app allows you to invite multiple users to share photos and videos to your frame. Each user will need to download the app and connect using your frame's unique ID.

Image: A screen on the digital photo frame showing a prompt to add friends using a unique frame ID, emphasizing private and secure sharing.
6. Maintenance
- Cleaning: Use a soft, dry cloth to clean the screen and frame. Avoid abrasive cleaners or solvents.
- Placement: Place the frame on a stable, flat surface away from direct sunlight, heat sources, and moisture.
- Software Updates: Periodically check for software updates in the frame's settings to ensure optimal performance and new features.
- Backup: Regularly export important photos and videos to an SD card or computer for safekeeping.
7. Troubleshooting
| Issue | Possible Cause | Solution |
|---|---|---|
| Frame does not power on | Power adapter not connected or faulty. | Ensure the power adapter is securely connected to the frame and a working power outlet. Try a different outlet. |
| Cannot connect to Wi-Fi | Incorrect password, weak signal, or network issue. | Verify Wi-Fi password. Move the frame closer to the router. Restart your router and the frame. |
| Photos not appearing on frame | App not connected, media not sent, or incorrect format. | Ensure the AiMOR app is connected to the frame. Verify media was successfully sent. Check if media format is supported (JPEG, PNG for photos; MP4 for videos). |
| Screen is unresponsive | Temporary software glitch. | Restart the frame by unplugging and re-plugging the power adapter. |
| Limited photo uploads via app | Free app version limitations. | The free version of the AiMOR app may have limitations on the number of photos uploaded at once. Consider sending in smaller batches or exploring premium app options if available. |
8. Specifications
| Feature | Detail |
|---|---|
| Brand | Anna Bella |
| Model | PF1007 |
| Screen Size | 10.1 Inches |
| Resolution | 1280x800 HD (WXGA) |
| Display Type | IPS Touch Screen |
| Internal Storage | 32GB |
| External Storage | Micro SD card (up to 128GB) |
| Connectivity | Wi-Fi |
| Compatible Devices | Smartphone (via AiMOR app) |
| Product Dimensions | 17.98 x 25.98 x 2.51 cm |
| Weight | 760 g |
| Color | Black |
| Country of Origin | China |
9. Warranty and Support
9.1 Manufacturer's Warranty
The Anna Bella Digital Photo Frame (Model PF1007) is covered by a 1-year manufacturer warranty from the date of purchase. This warranty covers defects in materials and workmanship under normal use. It does not cover damage caused by misuse, accidents, unauthorized modifications, or external causes.
9.2 Customer Support
For technical assistance, warranty claims, or any questions regarding your Anna Bella Digital Photo Frame, please contact Anna Bella customer support through the retailer where the product was purchased or refer to the contact information provided in your product packaging.





