1. Product Overview
The KIVI 50U740NB is a 50-inch Android UHD Smart TV designed to deliver a cinematic viewing experience with its frameless design and advanced picture technologies. It integrates Google TV for smart functionalities, including voice assistance and access to a wide range of streaming services and applications.

Key Features:
- Display: 50-inch UHD (3840x2160) with Direct LED backlight and Super MVA panel.
- Picture Quality: HDR support, Super Contrast Control, Max Vivid, Ultra Clear, ALLM & Game Mode.
- Operating System: Android TV 11 with Google Assistant and Google Chromecast built-in.
- Audio: Dolby Audio with 2x10W speakers.
- Connectivity: Wi-Fi 5GHz, Bluetooth 5, 3x USB 2.0 ports, 4x HDMI ports (HDMI 1 and 2.0), Ethernet (LAN), Optical, Mini RCA, Antenna (75Ω).
- Design: Black frameless design with a square base.
2. Setup and Installation
2.1 Unboxing
Carefully remove the TV and all accessories from the packaging. Retain the packaging for future transport or service needs.
2.2 Stand Installation
The TV can be installed on the provided stand or mounted on a wall using a VESA 400x300 compatible wall mount (sold separately). Ensure the TV is placed on a stable, level surface if using the stand.
2.3 Initial Power On
- Connect the power cord to the TV and then to a power outlet.
- Press the power button on the TV or the remote control to turn on the TV.
- Follow the on-screen instructions to complete the initial setup, including language selection, network connection, and Google account sign-in.
2.4 Network Connection
For smart TV features, connect your TV to the internet:
- Wi-Fi: Select your Wi-Fi network from the list and enter the password. The TV supports 5GHz Wi-Fi for faster speeds.
- Ethernet (LAN): Connect an Ethernet cable from your router to the LAN port on the TV.
3. Operating the TV
3.1 Remote Control
Use the included remote control to navigate the TV's interface. It features dedicated buttons for popular streaming services like Netflix and Prime Video, and a microphone button for voice commands.
3.2 Android TV Interface
The KIVI 50U740NB runs on Android TV 11, providing a user-friendly interface for accessing apps, live TV, and settings.

3.3 Voice Assistant
Press the Google Assistant button on your remote and speak into the microphone to control your TV, search for content, get answers, and more.
3.4 Connecting External Devices
The TV offers multiple ports for connecting external devices:
- HDMI Ports: Connect Blu-ray players, game consoles, or set-top boxes. The TV has 4 HDMI ports, including HDMI 2.0 and eARC support.
- USB Ports: Connect USB drives for media playback. The TV has 3 USB 2.0 ports.
- Optical Audio Out: Connect to a soundbar or home theater system for enhanced audio.
- Mini RCA: For older analog devices.
- Antenna (75Ω): Connect a terrestrial antenna for digital TV channels (T2 tuner built-in).

4. Picture and Sound Optimization
4.1 Picture Settings
Access the picture settings menu to adjust brightness, contrast, color, and sharpness. The TV supports HDR for a wider range of colors and contrast. Features like Super Contrast Control, Max Vivid, and Ultra Clear enhance the visual experience.

4.2 Sound Settings
The TV features Dolby Audio for rich and clear sound. You can adjust sound modes, equalizer settings, and volume levels through the audio settings menu.
5. Maintenance
5.1 Cleaning the TV
- Always unplug the TV before cleaning.
- Use a soft, dry cloth to wipe the screen and TV body. For stubborn marks, slightly dampen the cloth with water or a mild, non-abrasive screen cleaner.
- Do not spray cleaning solutions directly onto the screen or TV.
5.2 Software Updates
Ensure your TV's software is up to date for optimal performance and new features. The TV will typically notify you of available updates, or you can check manually through the settings menu.
6. Troubleshooting
This section addresses common issues you might encounter with your KIVI Smart TV.
6.1 No Power
- Check if the power cord is securely connected to both the TV and the power outlet.
- Ensure the power outlet is working by plugging in another device.
- Try pressing the power button on the TV itself, not just the remote.
6.2 No Picture / Black Screen
- Verify the correct input source is selected (e.g., HDMI 1, TV).
- Check all cable connections to external devices.
- Restart the TV by unplugging it from the power outlet for a few minutes, then plugging it back in.
6.3 No Sound
- Check the volume level and ensure the TV is not muted.
- If using external speakers, ensure they are properly connected and powered on.
- Check audio output settings in the TV menu.
6.4 Remote Control Not Responding
- Replace the batteries in the remote control (2 AAA batteries are included).
- Ensure there are no obstructions between the remote and the TV's IR sensor.
- If it's a Bluetooth remote, try re-pairing it according to the on-screen instructions.
6.5 Network Connection Issues
- Restart your router and modem.
- Check Wi-Fi password if connecting wirelessly.
- If using Ethernet, ensure the cable is securely connected.
7. Specifications
Detailed technical specifications for the KIVI 50U740NB Smart TV.
| Parameter | Value |
|---|---|
| Brand | KIVI |
| Model Number | 50U740NB |
| Screen Size | 50 Inches |
| Display Technology | LCD |
| Resolution | 4K (3840x2160) |
| Aspect Ratio | 16:9 |
| Refresh Rate | 60 Hz |
| Operating System | Android TV |
| CPU | Quad core |
| Memory | 8 GB |
| Wi-Fi | 5GHz |
| Bluetooth Version | 5 |
| USB Ports | 3 (USB 2.0) |
| HDMI Ports | 4 (HDMI 1 and 2.0) |
| Audio Output | Dolby Audio, 2x10W speakers |
| Energy Efficiency Rating | F |
| Power Consumption (SDR) | 65.0 W |
| Power Consumption (HDR) | 65.0 W |
| Standby Power Consumption | 0.5 W |
| Included Batteries | 2 AAA |

For more detailed product information, refer to the official product data sheet:

You can also find the product in the EPREL database using the QR code on the energy label or by visiting: https://eprel.ec.europa.eu/qr/1320387
8. Warranty and Support
8.1 Warranty Information
The KIVI 50U740NB Smart TV comes with a 3-year warranty on the display panel and a general 24-month warranty for other components. Please retain your proof of purchase for warranty claims.
8.2 Customer Support
For technical assistance, troubleshooting beyond this manual, or warranty inquiries, please contact KIVI customer support through their official website or the contact information provided with your purchase documentation.





